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Question - Opening the offer page in new tab on lander click (9)

03-11-2019 09:01 PM #1 daanja (Member)
Question - Opening the offer page in new tab on lander click

Hey guys,

This specific question is related to a native campaign, but I think it could be applicable to other traffic sources as well

I was wondering today why nearly everyone is using target="_blank" on their lander links to open the offer page in a new browser tab
I have been doing it myself, simply because everyone else is doing it without really questioning why until a few days ago...

Since I started wondering about this I have tested the same lander with two variations - redirect on the same browser tab vs opening the offer in a new browser tab and results were highly in favour of redirecting the user to the offer page on the same browser tab (up ~50% on mobile & up ~100% on desktop)

While performance seems to be clearly better, I still feel like I'm missing something due to the fact that a significant amount of landing page I find researching are using target="_blank"

I would really appreciate if anyone can help with some clarification. Thanks!

03-12-2019 02:10 PM #2 matuloo (Legendary Moderator)

People are doing this, because it gives you one more attempt at converting the user, but it's can't be just a simple target _blank link. What you have to do is to use some script to utilize the original LP. There basically 2 options here. Once the user clicks and the new tab opens, the original one either loads some offer directly or it loads another LP that should be different from the original one and it can either lead to the same offer or a new one. Another option is to have a backbutton redirect on the original LP.

So what happens with this setup, is you can present multiple offers to the same user. Sometimes it works better than just sending to one offer only. From my experience, this can also have a negative impact on the lead quality, so test wisely

03-12-2019 02:32 PM #3 jack_l (Veteran Member)

Interesting... I had never experimented with 'new tab' on normal lp's, so am glad to hear you tested it and it doesn't perform any better lol. I do use 'new tab' links on listicles but that's because I presume a lot of folks clicks on several links when on a listicle so don't want them taken off of it each time.

03-12-2019 02:43 PM #4 matuloo (Legendary Moderator)

Quote Originally Posted by jack_l View Post
Interesting... I had never experimented with 'new tab' on normal lp's, so am glad to hear you tested it and it doesn't perform any better lol. I do use 'new tab' links on listicles but that's because I presume a lot of folks clicks on several links when on a listicle so don't want them taken off of it each time.
Yes, in case of a landing page with a lot of info and multiple links, especially to several products, opening the links in a new tab makes sense too. Basically, if it makes sense for the user to return to the LP and re-read it or seek more info, it's a good idea to open links in new tabs.

03-12-2019 03:08 PM #5 daanja (Member)

Quote Originally Posted by matuloo View Post
People are doing this, because it gives you one more attempt at converting the user, but it's can't be just a simple target _blank link. What you have to do is to use some script to utilize the original LP. There basically 2 options here. Once the user clicks and the new tab opens, the original one either loads some offer directly or it loads another LP that should be different from the original one and it can either lead to the same offer or a new one. Another option is to have a backbutton redirect on the original LP.

So what happens with this setup, is you can present multiple offers to the same user. Sometimes it works better than just sending to one offer only. From my experience, this can also have a negative impact on the lead quality, so test wisely
Hey Matuloo,

Thanks for the detailed reply
I am familiar with these scripts, as I was using them myself back when I was running pops

But in this case, most of the landing pages I am seeing (running on native & FB) are not using any of these scripts. They just straight up open the offer page in a new tab, and leave the lander static (not loading a new offer, no bbr, no exit pop)

I began removing target _blank from more landers while splitting landers with and without, and I'm still seeing a solid increase in CR

So I was wondering if there is anything else you think might be beneficial for opening the offer in a new tab (btw, i'm referring specifically to linking to a single offer)

03-12-2019 03:15 PM #6 daanja (Member)

Quote Originally Posted by jack_l View Post
Interesting... I had never experimented with 'new tab' on normal lp's, so am glad to hear you tested it and it doesn't perform any better lol. I do use 'new tab' links on listicles but that's because I presume a lot of folks clicks on several links when on a listicle so don't want them taken off of it each time.
Totally makes sense for listicles as you are offering the user multiple offer choices and you don't want to loose him on his first choice
But I don't see the point in running it for a single offer page, unless you are using certain scrips such as the ones Matuloo brought up

03-12-2019 03:27 PM #7 platinum (Veteran Member)

I've seen this quite a few times already and noticed the same thing as Matuloo mentioned.
For when the landers that are sending the visitor to a new tab without redirecting it on another offer or landing page, might be the case they either didn't setup the script correctly or the visitor might convert later when returning to that original tab. Most people have a huge amount of opened tabs into their browsers, especially on smartphones.

03-12-2019 03:57 PM #8 daanja (Member)

Quote Originally Posted by platinum View Post
I've seen this quite a few times already and noticed the same thing as Matuloo mentioned.
For when the landers that are sending the visitor to a new tab without redirecting it on another offer or landing page, might be the case they either didn't setup the script correctly or the visitor might convert later when returning to that original tab. Most people have a huge amount of opened tabs into their browsers, especially on smartphones.
Very interesting point concerning late conversions, especially for mobile. Makes a lot of sense

03-12-2019 04:18 PM #9 Mr Baffoe (Veteran Member)

Chrome automatically blocks the redirect in the original tab when using target='_blank'. In general, they consider it an abusive experience.

https://blog.chromium.org/2017/11/ex...ns-on-web.html

Once your site is flagged, ads and the ability to open new windows are blocked in chrome. https://blog.chromium.org/2017/11/ex...ns-on-web.html

So overall, this is not a technique you want to use if you get a lot of chrome users

If you choose to open links in a new window always add rel='noopener' to the link as well or the new tab can hijack your original window/tab

https://developers.google.com/web/to...udits/noopener

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