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Out-of-the-box LTV tracking? (4)

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Anyone know of any cheap(ish) LTV tracking software out there?

I'm using data from 3 different tracking systems (GA, Prosper, GetResponse) right now to gauge LTV for my email and push subs, and it's not a fun process.

I know Market hero kind of does it, but it's only for email subs and I've heard the attribution is questionable.

Thanks in advance for any help!

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Basically you need to capture the clickid from the tracker and set that as your userid of sorts in your email and push system, pass that value in the destination links of your email or push messages, and fire back that clickid to your tracker and other platforms.

I currently have things setup in Voluum with one campaign for the email leadgen funnel, one for all emails, and would add 1 additional one for each channel, eg push. I'm also storing the traffic source and campaignid in the email platform so I know where those conversions came from.

You could also use custom events, which I know Voluum and Binom have, so you could see all your stats under the initial leadgen campaign, eg a "LTV" column, or a "email", "push" events column. You'd be seeing 2x the revenue if you're also tracking those back-end campaigns in your tracker as well, but hey it's better than nothing.

Funnelflux also has out of the box userid you can grab for each visitor, without the need to first trigger a click.

You may want to checkout Zapier to help glue things together.

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It’s not a native feature in Prosper202 (yet) happy to talk more via the support chat.

I assume you are storing the initial subid.

When you mail out, you would add the initial subid to the link and use that as your subid in your postbacks.

You can dynamically pass the saved subid into the tracking url via the c1-c4 tokens

So for example if you have the follow on your p202 tracking url &c1={esp token for the original saved subid}

Your link on step 3 would be something like

Afflink.cxm?subid=[[c1]]

[[c1]] would be replaced with whatever value set on c1= in the tracking link. That way the dynamic subid prosper202 generates will not be sent to the network, just the original one

You can then use a postback for conversion tracking

One tip for the postback url is to add &t202txid={a unique value most networks have a token for this}

By doing this Prosper202 will automatically add the new conversion amount to the old amount.

Hopefully this helps simplify things for ltv tracking a bit until it’s a more native feature

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That's basically what I'm doing now. I'm combining with GA and GR using prosper links and url params...

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