What Happened to my FB Ad?! (4)

Hello Everyone!

I have light facebook experience and I've ran a few successful campaigns in the past for different industries due to my line of work, but you can still consider me a facebook noob.

I created a facebook campaign recently and fell totally in love with the results until it came to a complete halt.

The first day was great, I got 5 conversions for $21.62 a pop on a product I'm selling for $200+, and one of the conversions bought 2 so I practically did 1200 in rev off $108 (I have a healthy margin). It was great as it was right near my target of $25/sale from the get go but it all just came to a stop recently.




The only thing I changed was the budget (I raised it from $20 to $30 after we got the first two sales for around $5/each), other than that I haven't made any changes to it since I was gone over the weekend so I'm not sure if I just got lucky when it started out or what happened.

Is this common, has anyone else experienced this?

I would greatly appreciate any advice.

Thank you

Typically an ad will take a bit of time to settle again after any changes, especially budget changes. My recommendation would be to patiently wait another day or 2 and it should find it's feet again.

The worse thing you can do to a successful ad is change it every 24 hours, so leave it alone for now.

Moving forward, I'd recommend increasing your spend by duplicating, rather than changing the ad/ad set that's doing well. There's endless opinions on the best way to scale with FB but in my experience duplicating (and increasing spend on those duplicates) has always worked best for us.

FB traffic can be very volatile when;
- audience sizes are small and/or audiences exhausted
- you adjust budgets (this little increase shouldn't have a big impact tho')
- when you adjust targeting settings
- you are targeting broad
- you don't use a pixel and/or look a like audiences
- competiton does better, so you get low quality traffic

Have you checked your funnel, everything works? Maybe do a test order?

Real good insight here, would definitely focus on duplicating campaigns going forward as opposed to making edits on the fly. Just the update process on the FB side can be inconsistent and really throw off your test results/metrics.

Originally Posted by popey91

Typically an ad will take a bit of time to settle again after any changes, especially budget changes. My recommendation would be to patiently wait another day or 2 and it should find it's feet again.

The worse thing you can do to a successful ad is change it every 24 hours, so leave it alone for now.

Moving forward, I'd recommend increasing your spend by duplicating, rather than changing the ad/ad set that's doing well. There's endless opinions on the best way to scale with FB but in my experience duplicating (and increasing spend on those duplicates) has always worked best for us.