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Running Advertorials on FB in 2019 (5)

03-01-2019 09:28 PM #1 obviousadam (Member)
Running Advertorials on FB in 2019

I got a spy tool and did some snooping on FB. Noticed a certain style of advertorial being used on a number of offers. I have a couple of questions:

Will having "advertorial" at the top of the lander flag Facebook to look closer?

Will using fake facebook-style comments be an issue? These are coded to look like real fb comments and when you type a comment or try to reply it says "sorry server is busy".

If fake comments are a no-no (I can't imagine how they could be but these are running), does anyone have a good strategy for getting "real positive" comments?

I was thinking about using this style for some hobby niches. Nothing high risk like diet/dating etc.

03-03-2019 05:46 PM #2 nickpeplow (AMC Alumnus)
Running Advertorials on FB in 2019

Fake Facebook comments are fine. Better to have no error message.

Advertorial is worth having but won’t cause any issues. Consider hiding this on mobile if that’s your target market. Most real reviewers are desktop

Best to make sure your website is part of a larger site. For example have a homepage and any sidebar links going to real pages.

Make sure you put the lander through the Facebook debug tool to check any canonical links are correct

03-22-2019 09:20 AM #3 augustkas (Member)

What Fb Ads Spying tool you are using?

03-22-2019 09:29 AM #4 stickupkid (Senior Moderator)

Quote Originally Posted by augustkas View Post
What Fb Ads Spying tool you are using?
MagicAdz and Adplexity seem to be the most used I think...

05-24-2019 11:24 AM #5 gogo2go (Member)

Quote Originally Posted by obviousadam View Post
I got a spy tool and did some snooping on FB. Noticed a certain style of advertorial being used on a number of offers. I have a couple of questions:

Will having "advertorial" at the top of the lander flag Facebook to look closer?

Will using fake facebook-style comments be an issue? These are coded to look like real fb comments and when you type a comment or try to reply it says "sorry server is busy".

If fake comments are a no-no (I can't imagine how they could be but these are running), does anyone have a good strategy for getting "real positive" comments?

I was thinking about using this style for some hobby niches. Nothing high risk like diet/dating etc.
To our surprise, what works best wasn't a fake advertorial but an actual direct response page on our own domain. So if someone hit the logo he actually linked to product page and all look legit, the advertorial would be different kind of presell. It can be more about: Story that tells how YOU come up to solve a problem and why your product is the best. But you claim that its YOURS product and its not a "review". What can triple cr is to add a real video review, but dont try to fool people with fake content, these things wont last for long. You think your product is good? Just claim that its yours and people should buy it because of x, y, z...

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