How to acquire emails via native or not ideal? (11)
Hello guys
Do any of you acquire emails and do selling in the email? As 99% of the native ads landing pages are news , advertorial and celebrities “recommendation” style, it’s relatively difficult to acquire emails than those non scrollable type of landing pages
What’s u guys view on that? Or rather go with bing ads, fb ads those for acquiring emails??
Originally Posted by gritaction
I've noticed too that there is way less email gathering on native than I would have thought beforehand, although I do see a little bit of it.
The three ways I see it taking place are:
1) advertisers with expensive info products (especially Newlsetters in the investing niche) who link to an advertorial that then links to either a super long advertorial or a vsl, which asks for the email at the bottom of it and then (presumably) attempts to upsell them into the Newsletter or super expensive info product.
2) Including a signup box to the right of the video sales letter almost as a 'throwaway' for anyone who wants to input their email. As in... "What's your least favorite part of foot fungus? X? Y? Or Z?" and then you can select x, y, or z and enter your email. Surprising anyone signs up for this but they must or it wouldn't be on the page.
3) As one blurb of 10-20+ blurbs on listicals. So various 'Top Products For Seniors' 'Top Products For Military Veterans' listicles will usually have one blurb that links to an email list signup box.
But yeah, those are the only methods I've seen so far since I got into natives, and I am just trying the latter one myself but so new at it I don't have any results to speak to, other than the fact that people do indeed sign up for it lol.
But yeah, if anyone else on here is building an email list on native I'd love to hear their thoughts/experiences too!
Originally Posted by jack_l
all 3 options is very workable, but i am thinking, if we do non scrollable type of landing pages with sign up box, normally we losing around 50% of traffics by not getting the email. ofcox, some forced redirect can happen ( blackhat ) even if they dont provide emails.
however, in native, i am not sure if it worth the deal to ONLY send users to the offer if they provided the emails, and using the same trick if didnt provide email, force back button redirect or close button redirect to the offers page. ( sneaky hehe )
see any of you have any thoughts on this..
I think you should just test it out yourself rather than guessing what might work
Don't think about in terms of tricking users or fancy scripts. Start with figuring out how to get your CPL down and LTV up. Getting your CPL down usually entails promising something of value in exchange for their info and increasing your LTV is often about building a relationship with that user over time, and/or at least a good auto-responder sequence.
Low quality traffic and broad targeting will likely produce low open rates and engagement however.
Originally Posted by thedudeabides
Don't think about in terms of tricking users or fancy scripts. Start with figuring out how to get your CPL down and LTV up. Getting your CPL down usually entails promising something of value in exchange for their info and increasing your LTV is often about building a relationship with that user over time, and/or at least a good auto-responder sequence.
Low quality traffic and broad targeting will likely produce low open rates and engagement however.
Am I remembering right that you have been using native to build a list recently? Or am I mis-remembering something else?
I just started doing it myself, via a Newsletter Sign-Up blurb on a listicle, but I'll admit I sort of jumped in before doing the research I normally do on things beforehand.
I'm doing SOI via Aweber with a three email indoctrination series, and while I haven't made any sales yet through the list I am getting opens and offer clicks.
Do you have any thoughts on a good open rate for these type of lists? Average value per lead over first X months? (I've been estimating each sign up as being worth a dollar or two, but that might be way too generous I don't know) Do you do SOI or DOI? Anything extra you do to aid in inboxing?
I am trying to think of a freebie now to giveaway to aid in catalyzing sign-ups+building rapport, but haven't figured out the best one yet.
Overall fascinating process though and I can see how someone who really mastered email marketing + paid traffic could make a fortune.
Anyway any thoughts you might have are much appreciated if you care to share any
I'm just a newbie to email at this point, but yes I've been testing capturing leads on native and putting them through a funnel. My partner on this however has been doing email for many years.
Just doing SOI with a lead magnet, along with an auto-responder sequence. You can look up average open rates per industry, but I think somewhere around 15% and above is considered good. Your first email open should be higher.
Lead value depends on way too many factors. I read a report recently that said the LTV of an email lead averaged out to $37 across all industries, which is nuts. I doubt someone is going to hit that blasting emails from a pop leadgen campaign though.
I'd say try and take a campaign that's already making money, and test out different funnels where you capture the email before showing the user an offer. If you can get your opt-in rate close to what your previous LP CTR is, you're in a really good spot.
Talking about email marketing
One of the pro in the field is definitely Angelo sayson. I know it’s a member here but not sure if he’s active in stm.
Originally Posted by thedudeabides
Here are some stats on open rates:
https://mailchimp.com/resources/emai...ng-benchmarks/
https://www.campaignmonitor.com/comp...l-report/2016/
And a truckload of stats here:
https://www.campaignmonitor.com/blog/email-marketing/2018/12/70-email-marketing-stats-you-need-to-know/
So as a follow up to the above conversation, I quit my native/email-marketing attempt within about a week of starting it lol.
I was getting a decent amount of sign-ups on the listicle, but the process just felt somewhat schizophrenic... I felt like the goal of the email marketing and the needs of it and best practices surrounding it were just the exact opposite of the native funnel.
The funnel is obviously based around getting people from ad to listicle to offer to conversion as fast and as friction-less as possible, whereas the email marketing side obviously benefits from the building of rapport, building of trust, giving away of legit valuable content, etc. So the two halves just felt really at odds with each others.
Not to mention the emails themselves... I just could not figure out the best stuff to send, and I'm so naturally inclined towards exposition and such a writing nerd that I would find myself writing these super involved emails that were stylistically antithetical to the very simple, salesy funnel the leads came from.
So yeah, may try it again in the future but I think if I do I'll either just send nothing but 'coupon' based emails where there's no words or rapport-building but just offer walls basically... OR I'll attempt it again in a way where the email marketing is the prime focus and everything can be geared around it.
Thx for the follow up jack good point regarding the two objectives and goals for listicle and email
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