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40-Days Tutorial - Techie with limited time (On Binom) (41)


02-28-2019 03:12 PM #1 quan04 (Member)
40-Days Tutorial - Techie with limited time (On Binom)

Hey all!

I'm decided to put on this thread so that I can commit to AM and hope you folks can get value out of it.

A bit of background - I still hold a full-time job as a software engineer but I think I have about 10 hours a week to work on AM stuff. Maybe after some time management planning, I should be able to squeeze out more time.
My immediate goal is to get familiar with the system and concepts even if I'm not making profits yet. And the future goal is, of course, to look at making sustainable income

So far here's my progress:
Affiliate Networks:
- Mobidea (got in immediately)
- Clickdealer (Very friendly AM Marianna contacted me on Skype to verify some information and approved me)
- Gotzcha (Pending)

Tracker: Binom (I chose this because installing it on server is no problem for me and it's cheaper - I think there's an offer first month free and second month 60% off?)

Traffic Sources:
- PropellerAds (Waiting to deposit $200 inside to get the $50 bonus )
- PopAds

Got 3 offers at Clickdealer approved - were the ones that AM recommended (thanks again Marianna!)


02-28-2019 03:18 PM #2 quan04 (Member)

I set up Binom in DigitalOcean and used this setting
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This is the minimum resource needed to run the tracker.
When DigitalOcean set up the droplet, you can buy a domain in the meantime. I chose .xyz domain from Namecheap since it was the cheapest at that time. $0.99 for first year.

After getting domain I add it into to the droplet. It will give you 3 name servers to update in your namecheap registrar. Remember to also add a "A" record, hostname use "@" and direct it to the droplet's ip. TTL set to default


02-28-2019 05:18 PM #3 vortex (Senior Moderator)

Nice Chee! I'll be following along on this one.

Have fun!


Amy

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02-28-2019 08:41 PM #4 therichness (Member)

Thanks for posting this follow along. I am on a similar journey with the 40 day tutorial and Binom but a few steps behind.


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03-01-2019 01:59 PM #5 quan04 (Member)

Thanks Amy! Hope you don't mind but I may have a lot of questions that need your advice when I go along your tutorial!

And therichness, hope you get some value out of this thread.

So some update - I have set up global postback on ClickDealer and PropellerAds but not sure if the configurations are correct. Please feel free to point out any mistakes I've made.

For ClickDealer, I copied the URL from Binom (Settings > Tracking Links > Postback URL) and I changed {network_token} to #s2 # and {payout} to #price #.

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Also copied the generic tracking pixel html script from Binom to Clickdealer.

I then created a new Traffic source in Binom, Loaded settings from template and replaced the IDs with the ones from PropellerAds.
In Binom my visitor_id query parameter is set to {externalid} I'm not sure if this is the right value? (In PropellerAds the visitor_id query parameter was tied to ${SUB_ID})

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03-01-2019 05:41 PM #6 vortex (Senior Moderator)

Quote Originally Posted by quan04 View Post
Thanks Amy! Hope you don't mind but I may have a lot of questions that need your advice when I go along your tutorial!
Not at all! That's what I'm here for!

A tip regarding attaching images: vBulletin's attachment capabilities suck balls and doesn't work half the time. Try uploading the images to imgur (if you capture the image with something like lightshot, you don't even need to save the image first - just select the area and CTRL+C, then CTRL+V into imgur). Then copy the bbcode imgur link and post that directly into the forum post. Works every time, and the images appear nice and big.


For ClickDealer, I copied the URL from Binom (Settings > Tracking Links > Postback URL) and I changed {network_token} to #s2 # and {payout} to #price #.

Also copied the generic tracking pixel html script from Binom to Clickdealer.
Postback looks correct!

Don't believe you need to copy the pixel if you're already using tracker links - but can't hurt!


I then created a new Traffic source in Binom, Loaded settings from template and replaced the IDs with the ones from PropellerAds.
In Binom my visitor_id query parameter is set to {externalid} I'm not sure if this is the right value? (In PropellerAds the visitor_id query parameter was tied to ${SUB_ID})
Actually there's no need to change Propeller's postback in Binom. You only need to use this if you're wanting Binom to post conversions to Propeller (so conversions will appear in stats on the Propeller platform).

If this is what you're wanting to do, log into your Propeller account > Tracking > copy the postback url. It should look something like this:

http://ad.propellerads.com/conversion.php?aid=12345&pid=&tid=67890&visitor_id =${SUBID}

Then, you would take the postback url in the Propeller settings within Binom - which should look like this:

http://ad.propellerads.com/conversion.php?aid=REPLACE&pid=REPLACE&tid=REPLACE &visitor_id={externalid}

You'd need to modify this postback and save the template - the final postback should look something like this (where you'd replace with the specific aid and tid for your account):

http://ad.propellerads.com/conversion.php?aid=12345&pid=&tid=67890&visitor_id ={externalid}

${SUBID} and {externalid} in this case represent the SAME value (confusing I know!) The two platforms each uses their own set of tokens that only they would recognize - it's like they each speak their own language.

If you set up a campaign in Binom and choose Propeller as the traffic source, you'll notice in the campaign url the token ${SUBID}. This is because you'll be putting this campaign url into Propeller. Every time Propeller sends a visitor, it will "name" this visitor with a visitor ID, and replace ${SUBID} with this ID. Since Propeller needs to perform this replacement, the token will need to be in "his language" if that makes sense.

Now, when you make a conversion, the aff network will post that to Binom. And if you've set up a postback for Propeller, Binom will then post this conversion to Propeller as well. Since Binom is having to perform this task by triggering the postback url, the token will need to be "in his language", which is {externalid}.

Hope that clears things up a little bit! Tracking isn't easy to wrap your head around, but you'll get it eventually.



Amy


03-02-2019 03:58 AM #7 quan04 (Member)

Wow thanks for explaining Amy! You did clear things up - I forgot the part about token needing to be understood by the system that triggers the postback.

Now I am confident that my tracking setup is proper, I'll be going ahead to launch a campaign

A question though - are there pros and cons as to why we should be posting conversions to the traffic sources?

And thanks for the image attachment tip - yes it was rather annoying to use the vBulletin upload image function and seems a bit laggy. I'll use lightshow and imgur from now.


03-02-2019 04:42 AM #8 quan04 (Member)

Launching my first PropellerAds campaign today! Not much expectations just wanted to make sure everything (tracking especially) falls in place nicely and to see one conversion hopefully.






Was following https://stmforum.com/forum/showthrea...llerAds-ACTION and tried to find "Device Types" option but couldn't find any. Did the structure change?

So this was for a CPI offer (Mobile Game install) - only one carrier excluded and offer capped at 500 leads daily. Not many restrictions so this should be quite easy to target.

Now I'm waiting for it to be approved and we should see some stats soon! This is getting exciting!


03-03-2019 06:28 AM #9 quan04 (Member)

Campaign finished! Spent $10 to ensure everything is set up correctly. Here's the stats:



Not bad for a start - at least there are 3 conversions

And lots of drilling down to do

Group by OS:


Group by Browser:


Group by Language:


Group by Hour of Day the impression was made:


03-05-2019 09:22 PM #10 vortex (Senior Moderator)

tried to find "Device Types" option but couldn't find any. Did the structure change?
Haha all these platform interfaces are changing constantly - my tutorial is outdated as soon as I write it!

And thanks for the screenshots - please feel free to post as many stats as you feel are relevant. I've also just posted some optimization tips in the optimization lessons of the 40-day tutorial yesterday - they should help!

Here's what I think from looking at your stats:

-OS - all traffic is from Android, so no optimization opportunity there.

-Browser - all of the bigger segments are in very negative ROI

-Language - people using Malay browsers seem to be responding well - although it's way too early to say for sure with only 2 conversions. This traffic only accounts for 20% of the total available traffic, but if you test some Malay landers and just target this language, then test more offers and scale to more networks, you may have something there.

-It is very weird that all 3 conversions were made in the same hour! Definitely ask your AM to find out what time the offer is capping at these days. Also check the stats at the aff network to see whether the traffic is getting re-routed to other offers after cap was reached for the original offer. It may be that cap has just run out after the first couple hours.


All in all, a GREAT practice campaign for direct-linking! Now that you have the experience, do move onto learning how to use landers!



Amy


03-07-2019 03:08 PM #11 quan04 (Member)

Hey Amy,

These are gold! Thanks so much for sharing your analysis here. I'm inclined to believe landers in the malay language will convert well but yes more testing to confirm my hypothesis.

And will check with my AM the offer capping time too

I'm just setting up a lander now but it seems like Binom has no token for Zone Id and Carrier for URL redirection. Do I need to do anything special here?


03-07-2019 04:55 PM #12 chris r (Member)

Are you unable to add those tokens in Binom?

-Chris


03-08-2019 01:24 AM #13 vortex (Senior Moderator)

I'm just setting up a lander now but it seems like Binom has no token for Zone Id and Carrier for URL redirection. Do I need to do anything special here?
Wait - are you trying to TRACK zone id and carrier, or DISPLAY these values on the lander?

If trying to TRACK these values: Go to Binom's Traffic Source settings and set up PropellerAds as a traffic source. If you use Binom's template for PropellerAds, zone id and carrier would be two of the variables. (The mobile carrier is also detected and tracked automatically by binom.)



If you're trying to DISPLAY values on the lander: I'm assuming you're not wanting to display the zone id. If you want to display the carrier, you can add token 10 to the lander url like so:



Please note that:

1)You'll need to cross-reference the traffic source settings to see which token corresponds with the 'carrier' variable. In my case, I used Binom's template for PropellerAds, where token 10 was assigned to the carrier variable, so I appended the same token to the lander url.

2)I used the parameter "carrier" in "carrier={t10}". I would need to review the lander code to make sure that it "knows" to read from this parameter name. If your lander code is using a different parameter name, then obviously you'd need to use that in the lander url instead.

Hope that helps! Please ask further questions if necessary.



Amy


03-08-2019 01:16 PM #14 quan04 (Member)

Quote Originally Posted by chris r View Post
Are you unable to add those tokens in Binom?

-Chris
I think I can but I'm not exactly sure where's the right place for that. But looks like Amy has the answer to it!

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03-08-2019 01:21 PM #15 quan04 (Member)

Quote Originally Posted by vortex View Post
Wait - are you trying to TRACK zone id and carrier, or DISPLAY these values on the lander?

If trying to TRACK these values: Go to Binom's Traffic Source settings and set up PropellerAds as a traffic source. If you use Binom's template for PropellerAds, zone id and carrier would be two of the variables. (The mobile carrier is also detected and tracked automatically by binom.)



If you're trying to DISPLAY values on the lander: I'm assuming you're not wanting to display the zone id. If you want to display the carrier, you can add token 10 to the lander url like so:



Please note that:

1)You'll need to cross-reference the traffic source settings to see which token corresponds with the 'carrier' variable. In my case, I used Binom's template for PropellerAds, where token 10 was assigned to the carrier variable, so I appended the same token to the lander url.

2)I used the parameter "carrier" in "carrier={t10}". I would need to review the lander code to make sure that it "knows" to read from this parameter name. If your lander code is using a different parameter name, then obviously you'd need to use that in the lander url instead.

Hope that helps! Please ask further questions if necessary.



Amy
Thanks Amy!

Yup I was trying to display the tokens in the lander. Actually I have a lander with a download apk link and I want to add the zone and carrier information into that link.

I already done this for the rest of the tokens like campaign id, lander id, country etc using the getparameterbyname function I found somewhere here.

I think in my traffic source token1 is referring to zone and token10 is referring to carrier but when I add that into the lander url it displayed as {zone} and {carrier}. Hope you get what I meant I'll show some screenshots soon to explain better

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03-08-2019 01:31 PM #16 quan04 (Member)

Here's the traffic source settings


This is landing page settings


Campaign URL



I clicked on test and the URL showed as

http://www.some-special-domain.xyz/lander1/index.html?campaign=2&clickid=XXX&user_id=1&clickc ost=0&lander=1&browser_name=Chrome&country=Singapo re&os_version=10.11&os_name=Mac%20OS%20X&device_na me=Desktop&isp=SomeLousyISP&zone_id={zoneid}&carri er={carrier}&language=en-US&uclick=XXX


03-09-2019 11:31 PM #17 vortex (Senior Moderator)

Quote Originally Posted by quan04 View Post
Here's the traffic source settings

This is landing page settings

Campaign URL


I clicked on test and the URL showed as

http://www.some-special-domain.xyz/lander1/index.html?campaign=2&clickid=XXX&user_id=1&clickc ost=0&lander=1&browser_name=Chrome&country=Singapo re&os_version=10.11&os_name=Mac%20OS%20X&device_na me=Desktop&isp=SomeLousyISP&zone_id={zoneid}&carri er={carrier}&language=en-US&uclick=XXX
Yup all that is OK!

So according to your settings, this is what will happen:

1)PropellerAds will send visitors to your campaign link: http://www.some-special-domain.xyz/l...er_id=1&clickc ost=0&lander=1&browser_name=Chrome&country=Singapo re&os_version=10.11&os_name=Mac%20OS%20X&device_n a me=Desktop&isp=SomeLousyISP&zone_id={zoneid}&carri er={carrier}&language=en-US&uclick=XXX

Of course PropellerAds will replace all the values in the curly brackets when it does.

2)Now, because this is a Binom campaign link, when PropellerAds "triggers" this link by sending a visitor, Binom is "alerted" and will record all those values in the curly brackets (replaced by PropellerAds) in its database.

3)Binom will then direct the visitor to whichever lander is specified in the campaign settings (or one of them if you have several in rotation), and again replace the values in the curly brackets with actual values.

Say your domain url is https://www.landerdomain.com/index.html?zone_id={zoneid}&carrier={carrier}, binom would send the visitor to https://www.landerdomain.com/index.h...arrier=verizon

4)Your lander SHOULD have code that will grab the values from the url parameters and display them on the lander. This is the part you'll need to verify. And you'll need to know some coding in order to do this.

If you can't get it to work, please upload your lander somewhere and I'll take a look (no images necessary - I just need to see the index.html; perhaps upload to pastebin and paste the link here).



Amy


03-11-2019 12:49 AM #18 quan04 (Member)

Ah, I got the part on the PropellerAds populating the values when they send the visitors to the campaign.

So initially I did it like this in this index.html:

https://pastebin.com/KYf6pd0X

I put the campaign URL in the gift and download APK links, but I think I'm doing this wrong because it should be linking to an offer URL. I tried testing it and it redirected to another landing page.

Then I read somewhere that I can put a click URL and it should just pick up the values from
cookie and redirect correctly to the offer page. This is the modified index.html:

https://pastebin.com/6S1TL2Zq

I tested this and it downloads the APK just fine on my desktop browser but it didn't do anything on my mobile browser - just showed a blank page. Is there anything I may have done
wrongly?

I ran
a small traffic to it and it did record some LP clicks though.

Note: Oops please ignore the "my-lander-domain.
xyz" this should be referring to the domain of the tracker and not the lander

Please ignore the above text - I solved the issue, I was pointing traffic to the lander domain rather than the tracker domain and it redirected to blank page because it couldn't register the tracking details.

Everything seems running fine now so will post some stats soon!


03-14-2019 12:41 AM #19 quan04 (Member)

So I've signed up for 3 sweepstake offers in the same geo + prize and split tested them with 5 landers I found from Adplexity, fixed them up and tweaked some small bits. I ran the campaign and so far this is the stats:



These offers are low payout ~$0.20, their flow is a SOI email submit, and following the 10x payout these offers seem like nothing to pursue. Should I still run more traffic to it? Landers are not even having a little bit of conversion so I'm not exactly sure if landers are having issue or not.


03-14-2019 03:11 AM #20 vortex (Senior Moderator)

Glad you figured out the tracking!


These offers are low payout ~$0.20, their flow is a SOI email submit, and following the 10x payout these offers seem like nothing to pursue. Should I still run more traffic to it? Landers are not even having a little bit of conversion so I'm not exactly sure if landers are having issue or not.
Yikes - I would definitely suggest stopping traffic.

Can you please check your stats at the aff networks to see whether the traffic has been going to the correct/intended offers?

That would be the first thing I'd check.

Secondly: Most of your landers (all except for one) have very low CTRs. Have you manually clicked through them yourself to make sure everything functions correctly? Have you checked them in browserstack to make sure they display correctly in all major devices and browsers? And have you optimized them to ensure fast loading?

At the low CTRs, your landers (except the survey one) would NEVER reach profits - the conversion rate would need to be impossibly high. We're talking about something like one out of every two clicks converting in order to break even. Something isn't right - I would go through all those landers in detail to find out what's wrong.



Amy


03-14-2019 12:27 PM #21 quan04 (Member)

Hey Amy,

Thanks for the comments.

Yeah the stats are depressing and seems like there are a fair bit of discrepancies between aff network and the tracker.

This is stats for Offer: WIN IPHONE PRODUCT V2


This is the tracker stats:


It's showing 93 LP Clicks on tracker but 59 total clicks on the offer - is this normal?

And here are stats for other offers.




Last offer




I tried manually clicking through the landers and everything seemed functional, will check on this again!
And also went through GTMetrix and most are around ~1s but I think can be optimised further.

Browserstack timed out on some of my landers


03-19-2019 08:50 AM #22 vortex (Senior Moderator)

Yeah the stats are depressing and seems like there are a fair bit of discrepancies between aff network and the tracker.
Wow - that's pretty excessive clickloss - especially for that last offer where you've lost nearly half your clicks!

So somehow, something is amiss in the process from traveling from lander to offer.

Either 1)Voluum's redirection speed is slow, or 2)your affiliate network isn't loading the offer pages quickly enough. Let's think about each one...


1)Voluum is cloud-hosted, so execution speeds are fast. The only potential hold-up I could think of is your DNS speed for your custom Voluum domain. It may be worth it to check your custom domain on a few dns speed testers to see if anything is wrong.

2)I would just quickly run some traffic direct-linked to a few other offers on the network, PLUS do the same to offers on another network, and compare results.

Please do update me on what you find! Hopefully we'll figure it out.

(EDIT: Another thing you can do, is send me a link to your landers - I'll see if I can find out why their CTRs are so low. This is a completely separate issue though from the clickloss issue above.)



Amy


03-19-2019 01:45 PM #23 quan04 (Member)

Hi Amy,

Thanks for helping out.

Actually I'm using Binom for the tracker but maybe this is also the reason why there is some data latency issue.

Yeah I needed to convince myself that landers do work and work even better than direct linking so I got my AM to recommend one really super easy to convert offer.

This is another sweep and the payout is 0.03c. It is also capped at 200 leads a day so not much to make actually. I did a split test between direct linking and a lander I ripped off from Adplexity.

The geo is in PH and I used a english lander. The stats are promising even though ROI is negative! At least now I know landers convert and its better than direct linking. Here's the stats:







I can't find similiar offer on same geo and prize but should i find more landers to split test?


03-26-2019 01:41 PM #24 quan04 (Member)

So i found more landers to split test and finally found a winner



Wheel of Fortune LP gives the best yield and I'll be using that to split-test offers. As the payout for this offer is too low, I chose another offer, same geo, same prize, same verticle that accepts English so I can quickly test if the offer is good enough. Here's the stats:



Apparently Apple vs other device brands have a hugeeee different on the CTR. What could be the reason behind this? I've tried testing on Browserstack the LP on mobile safari but it seems to function well.

So the offer I'm currently on is win iPhone - my hypothesis is that people who already have iPhone doesn't want to win another one, therefore the low CTR. Should I run more traffic to this LP ?


03-26-2019 01:46 PM #25 quan04 (Member)

Split test 2 more landers that look differently and one LP that is super speedy but I'm still getting low CTR for those users using Apple product compared to other android devices, all with similar stats as above


03-27-2019 11:39 PM #26 vortex (Senior Moderator)

Wheel of Fortune LP gives the best yield and I'll be using that to split-test offers. As the payout for this offer is too low, I chose another offer, same geo, same prize, same verticle that accepts English so I can quickly test if the offer is good enough. Here's the stats:
This is a good test approach you can replicate in future campaigns!

Using a low-payout offer to identify the best and worst placements for cheap first, and then running a higher-payout offer on the best placements, can save you a lot of money.

I know that probably wasn't your original intention, but the lesson is valuable.

Very nice testing efforts!


Apparently Apple vs other device brands have a hugeeee different on the CTR. What could be the reason behind this? I've tried testing on Browserstack the LP on mobile safari but it seems to function well.

So the offer I'm currently on is win iPhone - my hypothesis is that people who already have iPhone doesn't want to win another one, therefore the low CTR. Should I run more traffic to this LP ?
Unless the CTR is so low that it would take an impossibly-high conversion rate to break even, I would suggest to collect some conversion data before even considering cutting it.

Your hypothesis may be correct. To be honest I never did give too much thought on why CTRs were different for different brands - I've always just made decisions based on data.

But if you're observing consistent trends, by all means use that to your advantage - may help you to cut stuff early on, rather than having to wait for statistical significance.


Split test 2 more landers that look differently and one LP that is super speedy but I'm still getting low CTR for those users using Apple product compared to other android devices, all with similar stats as above
You may be onto something there!




Amy


03-29-2019 01:55 PM #27 quan04 (Member)

Hi Amy,

Thanks for your insights! You are right I should collect some conversion data before whitelisting/blacklisting.

So far for the traffic to the SG offer is really limited, in PropellerAds the estimated impressions I can get is about 100K - would this be enough to continue testing this offer? and eventually cutting placements.

Also, do you think it is better for me to continue testing the landers on the low payout offer to find out the best performing and optimised one. I get a lot of traffic for this geo on this offer so there will be a lot of data to play with.

Thanks!


04-02-2019 09:30 PM #28 vortex (Senior Moderator)

So far for the traffic to the SG offer is really limited, in PropellerAds the estimated impressions I can get is about 100K - would this be enough to continue testing this offer? and eventually cutting placements.

Also, do you think it is better for me to continue testing the landers on the low payout offer to find out the best performing and optimised one. I get a lot of traffic for this geo on this offer so there will be a lot of data to play with.
100k is more than enough to make profits with!

Smaller geos are great to get some experience with. Once you have some experience, feel free to test bigger geos!

The main difference: You'd need to invest into testing more offers and landers, and invest more into cutting placements. The process is the same, but if you don't know what you're doing in terms of having a sound testing and optimization strategy, it may be hard to stomach that initial loss.

Feel free to post some detailed stats for us to look at together! That's always fun!



Amy


04-05-2019 12:33 PM #29 quan04 (Member)

Thanks Amy!

Yup - the smaller geos that I have tried has a better payout. I'm now getting comfortable in testing new offers and seem to found some potential profitable offers. Here's the stats:



First one is in the PH geo - has lottsssss of traffic but the payout is miserably low like $0.03. I think this offer is good to test landers because i can see results quick and cheap.

Second one is in the SG geo - not big traffic but converts pretty decently - it's actually 9 leads, there were some issues with tracking on Mobidea so i didn't record the previous 3 leads.

Now currently focusing on the one with -61.97%. It has this ROI because I tested 3 traffic sources and only one was converting well.



As you can see PropellerAds does very well. I found one Zone that is on the green. So i'll be whitelisting that zone.



I got a question. When go to PropellerAds - I see this traffic chart



When it says Estimated impressions: 15,440

Does that mean that in this life time i will get at max 15440 impressions? or everyday I get this amount if I bid at this price?


04-13-2019 10:03 AM #30 vortex (Senior Moderator)

First one is in the PH geo - has lottsssss of traffic but the payout is miserably low like $0.03. I think this offer is good to test landers because i can see results quick and cheap.

Second one is in the SG geo - not big traffic but converts pretty decently - it's actually 9 leads, there were some issues with tracking on Mobidea so i didn't record the previous 3 leads.

Now currently focusing on the one with -61.97%. It has this ROI because I tested 3 traffic sources and only one was converting well.
One very good approach would be to use lower-payout offers to cut bad placements first, THEN launch the higher-payout offers.

For that $0.03 offer for example - even if you're cutting at 4x payout, that would only be $0.12 per placement. Let's say then you start testing offers with $1+ payouts. This would be a better approach than to use the $1+ payout offers to cut placements from the beginning - because even if you were to cut at 2x payout, it would require $2 per placement.


As you can see PropellerAds does very well. I found one Zone that is on the green. So i'll be whitelisting that zone.
On some networks, when you target narrow, the network's algorithm will assign less importance to your campaign, and give you less/little traffic as a result.

So, try to avoid targeting just one placement. Sometimes, even when you target a group of placements, the traffic would be much less than what those same placements were getting in the original campaign.

Either try the blacklisting approach, or whitelist a group of placements (preferably with relatively large ones among them).


Does that mean that in this life time i will get at max 15440 impressions? or everyday I get this amount if I bid at this price?
These are daily volumes, not lifetime.



Amy


04-21-2019 10:22 AM #31 quan04 (Member)

Thanks for so many gold nuggets Amy!

Quote Originally Posted by vortex View Post
One very good approach would be to use lower-payout offers to cut bad placements first, THEN launch the higher-payout offers.

For that $0.03 offer for example - even if you're cutting at 4x payout, that would only be $0.12 per placement. Let's say then you start testing offers with $1+ payouts. This would be a better approach than to use the $1+ payout offers to cut placements from the beginning - because even if you were to cut at 2x payout, it would require $2 per placement.
Good point - question though, does this kind of approach works only when you have another campaign in the same geo and same type of offer? I'm guessing different geos or even different prizes of the offer will work differently with different placements.

Quote Originally Posted by vortex View Post
On some networks, when you target narrow, the network's algorithm will assign less importance to your campaign, and give you less/little traffic as a result.

So, try to avoid targeting just one placement. Sometimes, even when you target a group of placements, the traffic would be much less than what those same placements were getting in the original campaign.

Either try the blacklisting approach, or whitelist a group of placements (preferably with relatively large ones among them).
Wow okay I never thought of this - I learned something today!

Quote Originally Posted by vortex View Post
These are daily volumes, not lifetime.
Great to hear this, thanks!

Anyway, some update - I think I'm going to have a green campaign soon! I found an offer that converts really well with Direct and then I put on a lander that worked well for the same type of offer in other geo and it converted even better. I've also whitelisted those profitable zones and device types and starting to see green today.



Overall still a red but ROI is turning to green I hope!



One issue though, on Binom it shows the total cost of the campaign at $23.62 but in PropellerAds it shows $29.92.

Even the number of impressions are different. Would this be due to some setup problem?


04-22-2019 08:17 AM #32 vortex (Senior Moderator)

Good point - question though, does this kind of approach works only when you have another campaign in the same geo and same type of offer? I'm guessing different geos or even different prizes of the offer will work differently with different placements.
For pop, because we're running broad-appeal offers to a general audience, we can mostly ignore the effects that different placement sites may react differently to different offer types.

I would just start testing new offers (same/different vertical compared to original offer used when cutting placements etc.) on the best placements from the original campaign, and if I see green, maybe retest some of the previously-blacklisted placements (in batches if I don't want to impact too much on profits).


Anyway, some update - I think I'm going to have a green campaign soon! I found an offer that converts really well with Direct and then I put on a lander that worked well for the same type of offer in other geo and it converted even better. I've also whitelisted those profitable zones and device types and starting to see green today.
Oooh nice!! Congrats!! Have fun and you'll see many more!


One issue though, on Binom it shows the total cost of the campaign at $23.62 but in PropellerAds it shows $29.92.

Even the number of impressions are different. Would this be due to some setup problem?
That's referred to as "clickloss" and is the most common thing. Some visitors will just get "lost" when they are redirected from traffic source to tracker to offer (even for direct-linked campaigns).

Matuloo has written an excellent post to explain clickloss:

https://stmforum.com/forum/showthrea...finitive-guide

As for cost - unfortunately that happens. I've covered in the tutorial how to update tracker cost manually. When you're running smart cpm, even updating costs manually will not make it accurate, but then for pop, when cutting placements, you don't need a high level of accuracy - because profits are short lived and performance is volatile, you'd want to make speed of execution a higher priority than accuracy. I don't even update costs. I would just eyeball the difference and mentally take that into consideration when cutting stuff. For example in your case, $23.62 vs. $29.92 is around 25-30% difference, so when cutting placements etc. I would just mentally adjust by the 30%. No need to spend too much time on improving accuracy here.


Excellent progress - keep up with the testing! Also: Since you have a good offer+lander combo, consider taking them to push traffic to test ads. Push traffic an convert better than pop, and for the same types of offers.



Amy


04-26-2019 01:28 PM #33 quan04 (Member)

Quote Originally Posted by vortex View Post
For pop, because we're running broad-appeal offers to a general audience, we can mostly ignore the effects that different placement sites may react differently to different offer types.

I would just start testing new offers (same/different vertical compared to original offer used when cutting placements etc.) on the best placements from the original campaign, and if I see green, maybe retest some of the previously-blacklisted placements (in batches if I don't want to impact too much on profits).




Oooh nice!! Congrats!! Have fun and you'll see many more!




That's referred to as "clickloss" and is the most common thing. Some visitors will just get "lost" when they are redirected from traffic source to tracker to offer (even for direct-linked campaigns).

Matuloo has written an excellent post to explain clickloss:

https://stmforum.com/forum/showthrea...finitive-guide

As for cost - unfortunately that happens. I've covered in the tutorial how to update tracker cost manually. When you're running smart cpm, even updating costs manually will not make it accurate, but then for pop, when cutting placements, you don't need a high level of accuracy - because profits are short lived and performance is volatile, you'd want to make speed of execution a higher priority than accuracy. I don't even update costs. I would just eyeball the difference and mentally take that into consideration when cutting stuff. For example in your case, $23.62 vs. $29.92 is around 25-30% difference, so when cutting placements etc. I would just mentally adjust by the 30%. No need to spend too much time on improving accuracy here.


Excellent progress - keep up with the testing! Also: Since you have a good offer+lander combo, consider taking them to push traffic to test ads. Push traffic an convert better than pop, and for the same types of offers.



Amy
Thanks again Amy,

I love the approach! Start testing new offers on best placements , if see that the campaign is green i'll start whitelisting the previously-blacklisted placements.

Great stuff!

As for the push traffic, I believe it will convert better too! I know it's here somewhere but could you point me to newbie-friendly tutorial to push traffic to get this going? I would guess the difference is I need some really good notification message and title to bring more people to my landing page. Would we still need a spy tool for this?

By the way some update again:



So on Thursday I saw a huge dip in performance and I was thinking it might just be day of the week that converts poorly. Today it performs a little better but still a big difference from rest of the days. Hopefully my traffic is not saturated yet!

And I've also just added bot test

Chee


04-29-2019 05:24 AM #34 vortex (Senior Moderator)

I would guess the difference is I need some really good notification message and title to bring more people to my landing page. Would we still need a spy tool for this?
Oh yeah for sure the ad will be a critical part of the funnel!

There is a spy tool I've seen here on the forum - let me find it...

Here it is:

https://stmforum.com/forum/showthrea...5-STM-discount

I haven't used it myself though. If you do choose to give it a try, please let me know what you think!



So on Thursday I saw a huge dip in performance and I was thinking it might just be day of the week that converts poorly. Today it performs a little better but still a big difference from rest of the days. Hopefully my traffic is not saturated yet!
That happens!

Have you read the lesson "When Campaign Performance Dives"? I would suggest testing some of the tactics described in there. For example, try to set up the exact same campaign (don't clone - create from scratch but implement the same targeting and everything - including blacklisting the same placements) to see whether the performance comes back. Sometimes they will.



Amy


04-29-2019 02:19 PM #35 quan04 (Member)

Quote Originally Posted by vortex View Post
Oh yeah for sure the ad will be a critical part of the funnel!

There is a spy tool I've seen here on the forum - let me find it...

Here it is:

https://stmforum.com/forum/showthrea...5-STM-discount

I haven't used it myself though. If you do choose to give it a try, please let me know what you think!





That happens!

Have you read the lesson "When Campaign Performance Dives"? I would suggest testing some of the tactics described in there. For example, try to set up the exact same campaign (don't clone - create from scratch but implement the same targeting and everything - including blacklisting the same placements) to see whether the performance comes back. Sometimes they will.



Amy

Thanks Amy

I will check out the spy tool

Good news is the campaign is back to green over the weekends but i'll try the idea on "reseting" the campaign, increase the bid and see if it performs better

I've also tried scaling to push but I'm getting these:



It shows on PropellerAds as 117371 impressions and cost of $9.39

On my tracker it shows this:




I get way proportionately way lesser number of clicks from impressions in push compared to pop.
So for example: In pop i get 1000 impressions and in Binom it will appear as around 800 - 900 clicks
But for push I get 100000 impressions and in Binom it is only 300 clicks?

Is this normal?

Also there is no cost attached to it so I guess I have to update cost manually for push traffic.

Would you also know how I can set up one more token (all tokens used up!) in Binom for PropellerAds Push traffic so I can test and compare the creatives?

Thanks so much!


04-29-2019 07:10 PM #36 thehound (Member)

Quote Originally Posted by quan04 View Post
Would you also know how I can set up one more token (all tokens used up!) in Binom for PropellerAds Push traffic so I can test and compare the creatives?
Also wondering how to set this up to test creatives in Binom with push through propeller


05-02-2019 09:19 PM #37 vortex (Senior Moderator)

I get way proportionately way lesser number of clicks from impressions in push compared to pop.
So for example: In pop i get 1000 impressions and in Binom it will appear as around 800 - 900 clicks
But for push I get 100000 impressions and in Binom it is only 300 clicks?

Is this normal?

Also there is no cost attached to it so I guess I have to update cost manually for push traffic.
The difference in numbers is normal.

In pop, your tracker is engaged when every single pop is shown to the visitor. Therefore the number of impressions sent by the traffic network should be similar to the number of impressions recorded by the tracker (the difference being clickloss).

In push, your tracker is only engaged when a visitor clicks on an ad - and only a certain percentage of them would click. This is why the numbers are so different.

As for cost tracking - based on this article:

https://propellerads.com/blog/adv-pu...ons-you-asked/

...it does sound like they don't currently have cost post back.

"Konstantin: That’s easy, first you can manually add campaign cost to Voluum’s statistics. Also you can add the price per click (you CPC bid) to the tracking link – Voluum is using a “cost” parameter. If you have issues with that, I believe Voluum’s support team can assist you."

I'll verify this with Propeller and report back (or you can do the same!)


Would you also know how I can set up one more token (all tokens used up!) in Binom for PropellerAds Push traffic so I can test and compare the creatives?

Also wondering how to set this up to test creatives in Binom with push through propeller
I'm not familiar with the push side of things - don't run them myself. Is it just a matter of adding a token into Binom's traffic source settings for PropellerAds? If so, then see which of the existing tokens in the template you can "kick out" to make room. Some of those tokens are only tracking what the tracker is detecting automatically anyways (although of course the traffic network may categorize / account for things a bit differently than the tracker, due to using different databases, so when possible it's always better to optimize by stats tracked by the traffic source).

Hitting up PropellerAds' support would also be a good idea! And I'll ask my all-knowing PropellerAds contact about this as well.




Amy


05-03-2019 08:11 AM #38 vortex (Senior Moderator)

Further to my previous post, here are the replies from our PropellerAds contact:

1)For push traffic is there a way to pass costs automatically to the tracker like for pop?

Yes, they can use token {cost}

2) Is there a tracking token available for tracking different push ads so that members can split-test them to see which one converts better?

These basic tokens are used to "see the difference" between campaigns:

${SUBID} - Unique ID for tracking conversions
{campaignid} - ID of the campaign

BUT

If user is testing Smart Rotator for Push Notifications (launching up to 8 different creatives in 1 campaign) he needs to use token {bannerid}

More info to be found here - https://propellerads.com/blog/adv-ne...one-targeting/

So it turns out that the {cost} token DOES also track push spend! Hope that helps!

If further clarification is needed please let me know.




Amy


05-22-2019 02:06 PM #39 roman binom (Member)

Hey @quan04!
Thank you for sharing your AM experience, pleasure to follow.
Glad you are going green after some efforts. I guess you are going in the right way. If any assistance or advice you need, feel free to contact us via PM or support chat.

Best wishes,
Binom team


06-09-2019 10:26 AM #40 quan04 (Member)

Hey Amy and @roman Binom

Sorry I haven't been following on this thread.

The sweepstake offer that I had some success with has paused unfortunately. Was also finding more sweepstake offers as well as trying out different verticals.

I dabbled with antivirus offers without much success. Actually I couldn't find many networks listing such offers.

How do you guys recommend spending my time on? Should I just focus on sweepstakes for a few months?

Thanks!


06-09-2019 06:14 PM #41 vortex (Senior Moderator)

Hi @quan04 and thanks for the update! Was starting to wonder how you were doing.

As for your question, instead of giving you a fish, here's some suggestions on how to fish for yourself:

1)Have you read the "What's Working" report yet? What are some of the most-recommended verticals? Which of the networks in the report are strong in those specific verticals?

2)Browse Adplexity to see which verticals are being promoted the most (in terms of volume and the number of affiliates promoting them). This will differ for each geo so you will want to set the country filter to different geos and make observations. Make a note of which networks have offers that are doing the most volume. Another approach: Set the date range to include a longer range to see which networks have offers that have been running stable for a while (and see the graph to make sure it's not trending down - which can mean the offer has saturated).

3)Speak with your AMs from various networks you have accounts on, to ask them to suggest a vertical that's hot right now.

4)Combine intel collected from all the sources above, and narrow down to a few vertical+geo combinations that you feel are promising to explore.

5)For each vertical+geo combination, look specifically for networks that have such offers. Do a search on the STM network directory (find the link at the top of the forum) for each chosen vertical to see which networks are strong in the respective vertical. And also search on offer aggregators like Offervault.com to see which networks have recent offers in each chosen vertical+geo combination. You don't actually need to sign up to those networks - just get in touch with them to ask if they have good offers in those vertical+geos, then decide whether to sign up and test their offers.


And of course you can also browse some of the recent follow alongs to see which verticals members are finding good results with.

Then it would just be a matter of test, test, testing away.

I'm sure there are other ways - but the suggestions above would be a good start!

Let me know how you get on!



Amy

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