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Case Study: BlueChew Campaigns - The Only Chewable ED Tab (1)

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STMers,

We’ve had a presence on STM for a while now, but up until now, we never really shared any exclusive in-depth campaign info here.

So, without further ado, here’s our first STM-exclusive Case Study & Guide for those who would like to learn more about one of CrakRevenue’s most successful new campaigns in recent memory — and that’s Blue Chew (available to our entire network of affiliates and everyone here on STM).

These erectile dysfunction drugs have been known about for decades and there had effectively become a monopoly on them in this important $5 billion market that so few could previously touch.

Nothing lasts forever, though: major patents for ED drugs have expired, which means there’s a whole new world of opportunities you can seize as an affiliate. Leading the pack is BlueChew’s affiliate program, maker of a brand-new E.D. product that’s sure to give you rock hard results.

What is BlueChew?

BlueChew is an affordable tablet with the same FDA-approved active ingredients found in Cialis™ and Viagra™.

It’s a chewable solution to erectile dysfunction available in most (90%) of U.S. states.

Why do customers choose BlueChew?

One of the key selling points for end users is BlueChew’s streamlined ordering process. Customers can easily purchase the product from a top selling landing page, which ensures customers unprecedented discretion. Better yet, customers don’t need to make a live appointment with a doctor—everything is dealt with online, which is a huge relief for so many.

Other significant benefits of BlueChew include its affordable price point—as low as $20 per month for 5 chewables. These chewable tabs are known for their remarkably fast onset, making this product popular with so many men.

Why do affiliates choose BlueChew?

As we touched on earlier, the E.D. market in the US is nothing to sneeze at, valued at $5 billion alone.

Drugs like Cialis and Viagra once effectively cornered the market, but now it’s a whole different ball game out there thanks to some patents expiring.

Reasons to love it

• It’s the Perfect Crossover Product

• : whether you have mainstream or adult traffic, this E.D offering simply converts with consumers.
• High Earnings Per Click (EPC): BlueChew’s average is $1.12 USD.
• Segmented Funnels & Ad Tools: our team worked hard to provide affiliates with high converting funnels for their traffic. No matter what your medium of choice is (social, mail, display), we have a solution that fits your needs. Oh, and don’t forget about custom landing pages, iframes, pre-rolls, you name it!

BlueChew user flow: from start to finish

1. The user is sent to our highly optimized landing page




2. The user creates his or her unique profile on the website




3. The user fills out his or her medical profile




4. The user completes the checkout process by entering his or her billing details




BlueChew Personas: understanding your customers

Knowledge about your customers is primordial if you’re looking to optimize conversions.

Thankfully, we have heaps of data to work with. Here’s an overview to help you maximize this offer’s potential.

Chew.blue

Age range: 45-64 years old
Affinities: sports & fitness, news & politics, shoppers
In-market segment: autos & vehicles

BlueChew (in-market segments)

18-24: employment, autos & vehicles, travel
25-34: autos & vehicles, home & garden, apparel & accessories, consumer electronics
35-44: autos & vehicles, apparel & accessories, home & garden
45-54: autos & vehicles, apparel & accessories, home & garden, travel, consumer electronics
55-64: autos & vehicles, home & garden, apparel & accessories, travel
65+: autos & vehicles, home & garden, financial services, travel

Although the above represent all personas for BlueChew, it’s important to note most sales come from 45-64 years old males.

BlueChew is a real quality product with active ingredients backed by the FDA, which helps enormously to establish trust.
Hence why this demographic is more inclined to spend money and get fast results without having to jump through hoops.

Interestingly enough, affiliates often find success targeting any persona.

The key is to adapt your message accordingly because at the end of the day, anyone can suffer from erectile dysfunction, hence why it’s such an evergreen market.


The BlueChew pitch (for different age groups)

Once you know more about your traffic and have established personas, it’s time to sell your audience on this revolutionary ED chewable tablet.

Age range: 18-30

• The fast-paced (party-type) lifestyle can sometimes interfere with a healthy sex life (i.e., drinking + erectile prowess).
  Sell this demographic on the idea that nothin' has to change and that BlueChew’s the answer to a night out of fun.
  
  
• It helps to hammer in the fact that BlueChew is an inexpensive product that you can get shipped to your door in a very discreet way. Also, since this age demo generally isn’t known for having a ton of money to spare, the fact that there’s no doctor visit or prescription required to get these convenient ED tabs is your gain!

Age range: 30-50

• Work with the fact that erectile dysfunction can happen to anyone, but BlueChew makes it possible to keep the same lifestyle.
  
• Put forward that BlueChew’s prescription is entirely processed online because just like the 18-30 age group, they don’t want to deal with a real-life doctor interaction.

Age range: 50+

• Sell them nostalgia: how to get their performance back. It’s not because you are older that you can’t have sweltering sex anymore.
  
• Sometimes with the older crowd, accessibility can be a problem so Bluechew is there to help because you can order from the comfort of your home. The product also gets delivered right to your door, so it’s totally hassle-free. 

BlueChew: a golden opportunity for gay traffic

Gay traffic is without a doubt a core part of BlueChew’s success. In fact, about half of our numbers come from it. Since there’s even more possibilities with such traffic, we’ll be hard at work tweaking and optimizing our offer to make sure you can also get more money from your side.

One of our top affiliates who’s been promoting BlueChew to his gay traffic has had an average of 30 conversions per day, sometimes even going as far as 90 conversions per day! So there’s definitely a big opportunity if you’re targeting gay traffic.

Here's why...

• Gay customers tend to buy more product than other customers.
• This market is under-exploited even though it has lots of room to grow.
• Compared to straight couples, you have 2 potential customers within a gay couple = $$$.
• Gay customers want to be on top of their game and definitely don’t want to disappoint, just like straight couples.

Our Top Sales Flows

DDN - Advertorial Senior -


Prelander - Erectile Dysfunction -


DNN - Advertorial - Senior et Gay -


DNN - Advertorial - Gay -


DNN - Advertorial - Senior -


Prelander - Erectile Dysfunction -


Prelander - Erectile Dysfunction / DNN - Advertorial - Gay




Pre-roll ads are definitely a game changer. Our internal traffic has shown us that each of our landing pages reached a conversion rate of more than 1%!

Our best landing pages are definitely the Prelander - Erectile Dysfunction and Blue Chew Exposed tours.

We also realized that using a tiered website, such as our Survey - The Men Survey, increased our conversion rate considerably.

The fact that users answer questions linked to our product helps qualify them even more. We can even safely say that it’s the next level of prelanders!

BlueChew promotion methods for affiliates

Display ads represent our main promotion method. Here’s some valuable insight taken from our own experience with traffic:

• Promote on websites related to the affinities of our main personas.
• Promote on pharmaceutical or related websites.
• You don’t need to use aggressive or explicit banners like the male enhancement products. Keep it real just like the product is (see our top flow).
• Adapt the copy of your banners to match the website’s content and vibe.

Pre-roll ads are by far our best promotion method since most users have little choice over the content they're exposed to. We’re constantly working on new pre-rolls however to not overexpose BlueChew and burn our traffic with repetitive ads in the process … which we do know can happen and have counterintuitive effect.

Mailing is another great promotion method to increase the number of conversions. Since it’s a real product and a big decision for the users, it may take multiple email campaigns before generating a conversion. This applies for other promotion methods as well, hence why we try to include many different messages with our campaigns as to better convince users without feeding them repeated content.

BlueChew publisher types

Tube sites: ideal for our pre-roll ads
Member zones: this is where top paying users are.
Blogs and/or review sites: this where publishers detail all the great benefits of BlueChew. Most of our affiliates are having a lot of success doing so.

Ready to promote BlueChew? Take the plunge now!

Hopefully this has convinced you to at least give the BlueChew affiliate program a try.

Since we’ve added the chewable ED tablet to our portfolio, we have nothing but great things to say about it.

It’s a very high quality product that answers a real need. As an added bonus, there’s always going to be a market for it, making it an incredible investment for your future as an affiliate! Don’t hesitate if you have any further questions about BlueChew, we’re here to help!

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