Tracking Discrepancy Question (MobIdea, Voluum, Propellerads) (3)
Tracking Discrepancy Question (MobIdea, Voluum, Propellerads)
Hi all, I'm doing the 40 Day Follow Along. I just want to check if this discrepancy is normal, or there could be something wrong.
when I use the lander，MobIdea's statistics are very different from
when I use the direct linking，MobIdea's statistics are close to
The drop of from Visits to Clicks is due to the fact that you are using a landing page, quite a high % will not actually click on the LP CTA button, that's normal.
And for the rest, this is called Click Loss and I recently wrote an article that explains what it is and why it happens, check it here : https://stmforum.com/forum/showthrea...finitive-guide
@goodfortune I'm so happy you're asking - this way you give me (us! thanks @matuloo for jumping in) a chance to explain the process and end up confident that the steps you're taking are correct! 
To answer your question, I don't think there's anything wrong with your setup. Matuloo explained most of it, let me just add a few comments so you're aware what each column means and why the discrepancies you see are normal.
PropellerAds' view:
An impression is anytime the ad is viewed. The number is higher than the number of visits you see in
A click for PropellerAds is a visit for
Voluum's view:
A visit is when a visitor clicks the campaign URL under an advertisement (and is redirected to your landing page, if you have one, or an offer, in case of direct linking).
A click is when a visitor clicks on a Call-to-Action (CTA) link / button placed on your landing page, and is then redirected to an offer.
Mobidea's view:
The information about a conversion is being passed both to Voluum and PA (though it only has to be passed to Voluum, firing conversion to a traffic source in a traffic source postback is your choice - it's not necessary), so that's the most important part. As long as the stats for conversions are the same, I wouldn't worry about the discrepancy between a tracker and an affiliate network when it comes to other events. In the end - conversions are what matters because that's what you get paid for.
Karolina
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