Hey guys,
Has anyone experienced ads not winning bids/not getting shown due to very low iCTRs/CTRs associated with said ads?
Do traffic sources like Taboola, Outbrain, and RevContent charge you more for bids if some ads have a low iCTR/CTR?
Just curious b/c I know Facebook certainly will do this. Thank you!
With CPC sources, you are charged per click, so the lower CTR will not affect what you pay. But, low CTR ads will get served less frequently, since it means less money for the networks. So low CTR equals to low traffic volumes.