Outbrain CTR/Bidding Question (3)
Hey everyone,
So I just started a new campaign on Outbrain using VoluumDSP and started out bidding a bit too low for CPM I think on a $50/budget on "Smooth." My CPM bid was 0.53 to start in a suggested bid range of 0.23-1.53.
My Win Rate after a day's worth of spend was 34%. I got 303,000 impressions but only 42 total visits, leaving me with an iCTR of 0.01%.
I truly think the creatives are solid but I think I ended up bidding on a lot of lower tier placements. I was thinking of increasing my bid to really "rev the engine" at say $1.53 and then scale back throughout the day. However, now that these creatives are associated with such a low iCTR, do you think I should submit the creatives as new again so that their numbers are fresh and then bid high to start? Thus, I would get a higher iCTR for these creatives right away and perhaps have Outbrain favor them more? Let me know what you guys think. Thank you!!
Put another way, has anyone experienced ads not winning bids/not getting shown due to very low iCTRs associated with said ads?
Hey @tihkal,
low iCTR (impression click-through rate = indicator of how attractive your ad is to your audience, so how many users clicked on the ad after viewing it on a publisher's site) does not cause the ads not getting shown.
Impressions may be lost due to the following filters:
All of the filters are always there for you in Traffic Opportunities report.
As for the last filter - Creatives - you may not be winning impressions if the creatives you added to your campaign do NOT meet requirements in the incoming request (requirements of the network you are targeting) but not if the iCTR of a given creative is low.
Thanks,
Justyna
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