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How fast is fast enough? is 2.9s load time acceptable? (12)

02-20-2019 12:08 AM #1 gritaction (Member)
How fast is fast enough? is 2.9s load time acceptable?

hi guys
i read in STM that load speed is very crucial, been working on it, used many cache, memcached, VPS, image optimization and etc.

this is the best i can get to already with myself without coder, so my question is, is 2.9s with A score in gtmetrix fast enough? or still very slow...? thank you.
dont want to waste my traffic and run ads on it before its acceptable level

any comment is appreciated. for the yellow bar below, its from fb, google and bing pixel..

Name: zzc.PNG Views: 200 Size: 105.4 KB

02-20-2019 06:49 AM #2 gritaction (Member)

anyone can share a light on this pls?

02-20-2019 06:56 AM #3 eurosen (AMC Alumnus)

Way too slow.

I aim for under 1 second for my Landers.

02-20-2019 12:34 PM #4 matuloo (Legendary Moderator)

I just tested one of my LPs with the tool you mentioned and the result was 0.9s. I retested with https://tools.pingdom.com and the results were between 0.7-1s based on the server location I chose. This LP is quite big, 750kb so more data heavy than yours. Mine had only 20 requests, while yours shows 38 ... maybe that's where you have a problem.

3s loading time is to much to start with, you definitely need to get the time down, under 1 sec ideally. If you send POPs traffic to it now, especially carrier (3G) traffic, the clickloss will be big and the results most likely poor.

Do you know someone who can code by any chance? It would be the best to consult someone who knows coding.

Or maybe, eurosen who replied above me could help you? He's cleaning LPs for people based on this thread : https://stmforum.com/forum/showthrea...Service-(BETA)

02-20-2019 01:36 PM #5 gritaction (Member)

thank you very much sirs above taking the time!
i worked for around 2 hours on it and able to make it 2.0s in gtmetrix and 1.65s now..
this could be the closest i cant get in my v. limited coding knowledge which i learnt in uni back in the days.

i will take this second for now, but once agian thx two gurus above for the kind advice and time.

https://prnt.sc/mnphna
https://prnt.sc/mnphra

interesting thought that pingdoma and gtmetrix have different log in no. of requests.

02-20-2019 01:51 PM #6 matuloo (Legendary Moderator)

Quote Originally Posted by gritaction View Post
thank you very much sirs above taking the time!
i worked for around 2 hours on it and able to make it 2.0s in gtmetrix and 1.65s now..
this could be the closest i cant get in my v. limited coding knowledge which i learnt in uni back in the days.

i will take this second for now, but once agian thx two gurus above for the kind advice and time.

https://prnt.sc/mnphna
https://prnt.sc/mnphra

interesting thought that pingdoma and gtmetrix have different log in no. of requests.
I'm not sure how exactly those 2 tools work, but maybe 1 request timed out and that cause the difference.

1.65 is way better than 3, but it could still go lower I think.

02-20-2019 02:26 PM #7 codeflame ()

you need to always aim for under 1s to avoid high click losses, closing because loading times etc.
Best is even under 500ms then delay notice for a human beeing starts at this breaking point.

guess here was a thread with tips on loading times. Compress your images, add javascript files together, usq jquery from google cdn etc.

02-21-2019 01:58 AM #8 nickpeplow (AMC Alumnus)

Landing page speed is important, but don’t let it distract you from launching ads.

There will never be a perfect time, moment or landing page speed.

Anything under 3 seconds is acceptable in almost all cases, it won’t make or break a campaign. If your banner or angle is strong enough, users will wait.

I think your at a very impressive load time now, you’ll likely see better return on your time getting split tests ready to compare against your current lander

* assuming your not running pop traffic, where speed is critical


Sent from my iPhone using STM Forums mobile app

02-21-2019 07:10 AM #9 gritaction (Member)

thank you nick
yes i am running native ads (rev) and bing ads

will hit them hard!

02-21-2019 07:44 AM #10 thedudeabides (Moderator)

The key phrase here is "fully loaded time."

from https://gtmetrix.com/blog/new-perfor...y-loaded-time/ :

  • Possible issues with using this event: This event fires only when a page completely stops loading content, including ads and below the fold elements. Your site might have loaded fast above the fold and be usable, however since the analysis is now waiting for the entire site to stop loading data, your reported Page Load Time might be longer.
In other words, don't sweat it, especially if you're not running interruption based advertising, eg pops/redirects.

02-21-2019 10:48 AM #11 matuloo (Legendary Moderator)

Quote Originally Posted by gritaction View Post
thank you nick
yes i am running native ads (rev) and bing ads

will hit them hard!
For "clicked" traffic, 1.6s might be good enough. And since both native and bing ads require a click on the ads from the user, feel free to start testing. If you were running POPs, that would be a different story, that's why I mentioned it in one of my previous replies.

The point made by thedudeabides is also a very important one : fully loaded time ... The worst that can happen is when the user has to wait more than a second or two for something to start showing up, so a blank screen pretty much. As long as there is something happening immediately an they can see something is loading, most will wait the extra second without any problem.

Matej.

02-21-2019 02:44 PM #12 Mr Baffoe (Veteran Member)

You may want to check out a tool like landerbolt. They have automated the LP optimization process, results are quite impressive.

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