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How to optimize revcontent pls (41)

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hi there all pros
new here, i just recently started revcontent for a while and in my tracking download report, i see the referrer have 3 format
one is like a string of IPs
one is normal website url
one is showing NA

i know native is famous for having bot click, so may i ask do i blacklist both IP address website url and also those showing NA pls?

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I'd have to see a screenshot to give you an exact take on it, and it depends on your tracker, but I think I know what you are saying..

The weird 'referrer' names, that look like this: www1.xpa33aereaf35343.com or weird stuff like that do seem more likely to be bot clicks or really bad widgets, but I'm not sure exactly what they are. I have had conversions from a few of those, but most of them seem to be awful and I blacklist them. I would *guess* that they are either popup widgets or stuff along those lines ('non-traditional' widgets basically), or people scamming Revcontent by putting widgets on made up sites and driving bot traffic to them. I don't know though.

The normal website url's are all the normal sites. There are absolutely 'bot widgets' that have normal url's though. One of the worst is 'bannerboostbox.com'. I would block that on site if I were you. There's also totally normal seeming sites with normal-seeming url's that will go 0 for 200 all the time (200 clicks to lp but 0 clicks to offer I mean).

The 'NA' ones must depend on your tracker, I've never seen those.

Honestly though if I were you I would not blacklist based on which of those 3 things the 'referrer' name shows, but only blacklist based on results. I tried doing the same at first too- and also inserting invisible 'bot widget' links on the landing pages and seeing which referrers sent lots of clicks to them, but in my experience you'll have some sites that send lots of clicks to the 'bot catching links' but still send conversions, and sites with weird names that send conversions, and then on the other end you'll have sites that you'll visit and that look totally 100% legit and really good, yet have horrible traffic with a 0% lp ctr. Its really weird.

If you're not already using one I would highly recommend TheOptimizer.io. You can set it up to automatically blacklist bad widgets based on performance, and all kinds of other things. Indeed unless you are only going to stick to Brands and Whitelists I would say an optimizer is absolutely required. You can have a bad widget spend 300$+ on you almost instantly blacklisting. Even with the optimizer it can be bad but its infinitely worse without it.

With that said though I absolutely love Revcontent and have done better on it than on any other native source so far, so I very much do recommend it Just takes time to figure out like anything else!

Hope that helps

PS I know Voluum has all sorts of fancy optimization-stuff that goes beyond what you can do otherwise, so if you're talking about Voluum-specifically my advice may be slightly off, since I use Thrive and don't have experience with all the additional stuff Voluum let's you optimize by.

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thank you sooooo much Jack for taking the time to reply me. heart-felt warm as a new member/noob here to get a long detailed reply. really much appreicate your time. i know in our line of business time is of the essence and spending time to reply me in just a detailed way shocks me. didnt regret joining STM now

yah, i am using clickmagick and i sent email to ask them, they reply they are some website that are secured, strange answer not sure what they mean.

i am very interested to know more about thrive theme, as i run LP using wordpress as well, but i am scared off by their monthly charges together with many extra plugins to purchase
whats ur view on that or i have mistaken? it doesnt need monthly fee and one-off available??

i am currently using worpress with visual composer and ultimate addon to make my on landing page, but yah, it takes time..

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Hey man, no problem at all.

And then yeah, I meant 'Thrive' the tracker- not 'Thrive' the wordpress theme

I actually started out using Clickmagick too and then switched to Thrive.

I LOVE the Clickmagick people- I really think they are some of the most high-integrity, smartest people in the performance marketing industry. However in my opinion their setup is much more geared toward organic traffic and stuff like Bing or Youtube ads than it is something like natives. I'm sure you can do natives on it... but Thrive and Voluum and Funnel Flux are designed specifically for natives/facebook/hardcore performance marketing.

So yeah, I hate to say it because I love Clickmagick, but I would look at potentially switching at some point in the future. I think you'll save enough money from doing so to more than cover any difference in cost (and Thrive is quite inexpensive actually I think its only 100$ a month or a bit more). And yeah- I'm not saying go do it tomorrow or something necessarily- you might spend a few more months diving into natives more and seeing what you think, but if you get to the point where your spending a few hundred dollars a day then I think it would definitely be worth it to switch

And then as far as wordpress, I don't know... I'm super un-knowledgeable about a lot of this stuff but I believe most people on natives are either coding the landing pages themself and buying their own hosting, or their using Landerbolt, or in some cases something like Clickfunnels or an equivalent.

I don't know if you can do the same things with wordpress, but basically you just need to be able to change things really easily so you can split test like crazy, and then either be able to rip landing pages off of Adplexity (a native spytool) or else copy ones really quickly using a drag and drop editor or through coding yourself. And then you need it to be at least decently fast in terms of loading-speed, especially if you are doing mobile or tier 3 geo's.

And then yeah, I couldn't tell from your post if you are on a super tight budget or not but yeah, if you AREN'T on a super tight budget I'd probably recommend investing in all the best tools, buying a good course on natives, and then investing a lot of time/energy mastering it and getting competitive. If you ARE on a tight budget, you may want to do some kind of combo thing where you spend 50% of your time mastering natives and the other 50% selling the skills you've learned on Fiverr or Upwork, and sort of 'buy up' into better tools the more money you make/the more sure you are its something you want to do long-term.

Re: the above paragraph, I certainly didn't mean to over-analyze your situation, but one thing I've noticed in my time so far doing this is that the lack of budget can be discouraging for some folks, and I hate seeing folks get turned off of this stuff for reasons like that, so that's why I brought it up. I think if you've made it to the point where your actually buying traffic and making sales, your farther than 99% of people ever get, so at that point its just a question of pacing yourself and mastering it in a way that's congruent with your own financial situation, as it were.

And then yeah, other recommendations:

-Mad Society- its a forum like STM but specifically focused on natives- well worth it even to just buy one month and binge watch all the livestreams.
-Anything James Van Elswyck has put out, whether the paid course he did on natives or any of his free stuff.
-Google 'Revcontent best practices' and you'll find 3-4 blogs devoted to natives that are really good, I don't remember their names but I think each one is associated with some kind of product or service (Braxio might be one but there's a couple others)
-Adplexity spytool, if you aren't already using it
-Search 'Revcontent' 'natives' 'Taboola' 'Outbrain' and 'MGID' here on STM and read all the old posts on them


Anyway, didn't mean to drop a couple novels on you but happened to be online and thought I'd share my perspective!

Good luck my friend!

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thanks so much Jack! once again!
- dont worry about the novels, thats a lovely novel, i book marked this thread and will re-read again and again
- i just googled revcontent best practices and already benefited quite a lot!
- i do have adplexity, which gave me good confident to swipe some campaigns and send traffic to it, the only painpoint about revcontent is that their ad approval is very slow
- i will definitely study hard and make good use of STM old posts! feels like its a goldmine here and it takes time to learn all these!!
- will look into Thrive Tracker definitely!
thanks once again!

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@jack_l I just want to express my appreciation for your helping out gritaction with such detailed and insightful posts!

Many thanks!



Amy

Sent from my SM-G930W8 using STM Forums mobile app

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Exactly as Jack mentioned, bots can be on any type of referrals. Both normal looking and weird looking.

I would recommend getting into the habit of optimizing widgets based on performance and leaving referrals out of it.
Ask yourself this question - If all goes well and you start scaling and running dozens of campaigns with thousands of active widgets... Do you really see yourself inspect each site's referral?

On top of that, some exchanges block referrals completely

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Guys on revcontent May I ask your view on
1. The best practice for bidding range ?
Is the suggested bidding range good enough to follow?
I am currently bidding 0.05 for any targets

2. Is it recommended to run whitelist campaign only using widget ID spy on adplexity ?

Many thanks!!

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As jack_j and daanja already pointed out, you don't need to run your optimization based on the referral.
Like most traffic sources RevContent may like to keep their publishers referral id anonymous, that is why they are reporting their publishers using Widget IDs. And as such that is what you should focus on when optimizing your campaigns.

I would say that the best approach on serving your landing pages would be to use static html or php landers (like most affiliates do) instead of WP. Besides the ease of customization, you will benefit from the page loading speed they have compared to WP sites.

I believe you can use Adplexity in order to get a better idea for the bids you should set to your specific geo and vertical. Most campaigns have a cpc parameter or cost parameter appended to their links where you can extract the bid value. As for when it comes to tweaking your bids once you've already received some traffic, I would say that the best approach would be to change them according to your EPC.

Regarding whitelist campaigns, creating one based on the sites you see running longest on Adplexity might be a good starting point. However, if a lot of other affiliates are doing the same as you, that would end-up getting into some really tough competition in terms of bidding which may sacrifice the total ROI of your campaign. So in this case a better approach might be starting with a blacklist campaign, then move your best performing publishers to a whitelist one.

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Really excellent stuff being shared here by @jack_l and @platinum - Very cool to see all of this being shared

@gritaction, please feel free to reach out to me here or via Skype and we can chat all about your current setup and your goals for the future. I'd love for us to contribute to your long-term success in the industry!

Cheers,

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Hey @platinum- that is fantastic advice! I never knew you could figure that out from Adplexity...

Do you know where exactly on the utm string the bid price is coded in? I'm trying to do it right now but I can't figure out what represents the bid...





Note: I pasted a couple examples from adplexity in when I first typed this but then realized they linked right to people's campaigns even though I took the site name out, so I edited this and took them out for courtesy reasons to those affiliates.

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1 - Depends hugely on your targeting - if you are targeting higher tier countries you can expect to receive very little quality traffic regardless of your CTR with a 5 cent bid, although it could be enough to identify fraudulent/low quality widgets you could add to your blacklist to save you some spendings on future campaigns you might want to bid higher on

2 - Spy tools may be very inaccurate when it comes to sniping widgets. The fact that you see widgets show up when spying on a specific ad with adplexity, doesn't mean this widget was profitable for the advertiser you're spying on. I find it much safer to create your own whitelists based on your RON campaign's data

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I believe this is relevant to only certain traffic sources which offer a bid token. As far as I am aware revcontent is not one of these traffic sources which allows to pass a token including the click price

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Yes indeed. I remember noticing such parameters present on some ads while working on the NativeAds Year in Review. However not all of the traffic sources support bid token


Sent from my iPhone using STM Forums mobile app

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thanks so much for the reply. many gold advice here!
i am so sorry i didnt aware many friends replied to this thread as i dont receive any email nor notification in STM top right corner.

if 5 cents will only get low quality traffic, no wonder all my campaign fails..
i am curious though, if in native, its already marked as tier 1, and its not a bot, how is it a low quality traffic? i mean, its a real person clicking on it anyway no matter what website its from? or did i miss something..?

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thank you, but i am using clickmagick instead of Thrive, am i still allowed to seek for ur help?

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Hey Gritaction-

Just as an fyi- in Revcontent they provide you ready-to-use blacklists/whitelists called 'Tier-1', 'Tier-2', 'Tier-3', and they are referring to the quality of the actual website in that case, however usually when people use the term 'Tier-1', 'Tier-2', 'Tier-3' they are talking about something completely different, and referring to different geographical niches.

In the second example, 'Tier 1' would refer to the top English-speaking countries on earth (US, Canada, Australia, New Zealand, UK), Tier 2 refers to other European and East Asian countries, and 'Tier 3' is all the rest.

Kind of confusing I know... but just remember when Revcontent says 'Tier 1/2/3' they are referring to the quality of websites in their provided blacklist/whitelist, whereas if you see the term on here it is referring to which countries you are targeting.

Tier 1 countries on natives (again, US, UK, AU, NZ, CA) are typically going to be anywhere from .15$ -.80$+ per click depending on your ad ctr. A little less for mobile. Tier 2 countries like Mexico, Brazil, France, etc might be closer to the 5 cent mark for desktop.

If you are trying to learn Revcontent I would start out experimenting with some 'Brand' sites in English countries or with some websites/widget id's you pick out of adplexity for a specific country (unfortunately none of Revc's brands are INTL really). Again, I would not recommend blacklisting off the bat, especially not without an Optimizer.

Anyway though there's a ton to learn but just slog through it and keep reading everything you can find and keep asking good questions Most of the questions you'll have have been asked on here before so you can learn pretty much anything if you search the archives (although don't hesitate to ask as many questions as needed too, as things do change with time!)

PS So-called 'bot traffic' can be any number of things... basically it just refers to low-quality traffic where you get 0% conversion rates and often 0% landing page click through rate. It doesn't really matter what is causing it, but it's the main thing you'll be optimizing based on. For instance most people block any site that gets to 30 landing page clicks with 0 click through's to the offer. Some people might be more aggressive especially on Revcontent/MGID, some are less aggressive. When I started on MGID I would block at 5 lp clicks and 0 click-through's since there were so many widgets, but now on Taboola/Outbrain I typically wait till around 30-40. Revcontent maybe 10-20 depending on various factors.

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thank you so much again jack! you are simply awesome.
many gold information that i wouldnt even able to know even i work for another 3-4 months
key take away.
1. tier1/2/3 in rev is not the same as usual people think
2. well noted on the 0.15-0.18 cost for 'tier 1'
3. thanks for the headsup on 10-20 lp click and 0 CTR!

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In theory - yes, native is a channel which displays "native ads" using your traffic source's provided widgets to real users interested in your content

In practicality - While some of the widgets you are targeting are "true" to native, many are being inflated with bots or simply being abused by publishers (e.g placing the widgets in places they know users click by mistake) Which traffic sources sometimes turn a blind eye to, since hey - they are still making money either way

That's part of where your optimization comes in to identify quality and crappy sources, while optimizing your flows

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For anyone reading this down the line in the future while on their Natives journey, daanja makes an EXCELLENT point.

To what he is speaking about with 'accidental clicks', I think that might very well be one of the biggest factors at play.

I've been running on a lot of clickbaity/arb sites lately (Revc mostly puts them in the 'Bizarre_Strange_and_Unbelievable' topic), and you'll sometimes have two widgets on the same site, on the same page, literally two inches of screenspace apart, and one will have an 8% lp ctr and 0.2% conversion rate and the other will have a 40% lp ctr and a 1.4% conversion rate. Presumably because one spot gets more accidental clicks than the other. It's really incredible.

I definitely think a lot of publishers put widgets in places they'll be clicked accidentally as daanja said, and beyond that its very possible a lot of them just don't realize their widgets are being clicked by accident a lot, which is what I presume is the case in the example I cited above.

If a publisher is legit they'll want their widgets to be legitimately good anyway, because that's going to push up bidding on those widgets and get them more revenue (depending on their pay structure from the traffic source I guess), but there's definitely some sites out there where you know they're just continually creating new widgets and scamming the traffic source (or I should say the media buyers) by using bot clicks, 'boiler' clickrooms, etc. Their widgets get blacklisted as soon as they pop up since they're so bad, but they are able to make revenue until that happens, or make revenue on the less-educated media buyers who don't optimize for that kind of thing or even keep stats on it.

Fascinating subject really...

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I see!! now it make sense! thanks a lot daanja

no wonder Jack you said we should monitor the CTR carefully, now i see we should blacklist by the URL even it says "NA", in clickmagick situation, but should blacklist widget IDs that get us like 20 LP click but CTA button click.

in this case, we should need to wait until many widget is blacklisted before we can decide which LP version works, because there is a high chances that a working or winner LP get a very bad stats because it unluckily got a lot of bot clicks. things get even more complicated... as a second though, if we only target whilist campaign this could have been eliminated, i mean. first we do whitelist campaign and see which which LP work the best, and scale up using blacklist campaign with the winner LP that we get from the stat of whitelist campaign. does it make sense?

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As a general rule of thumb - yes, try and test flows on proven widgets you know have quality data, such as using a whitelist.
If you don't have a whitelist, get one from the traffic source (It's not ideal, but better than nothing)

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Hey guys,
If I may chime in, just a sweet little insight from Voluum DSP for all of those who're already running RevContent campaigns thru us or want to give it a try.

We always advise our Advertisers to do as much granular optimization as possible. It's a great practice to cross-group Sites + Widget IDs in reporting and see the performance not only per single website but also per particular widgetID.

It might happen that the overall performance of a site is rather poor, but this is because of one single native widget burning the budget and the site still has a few more widgets getting conversions/having potential.

So with us it's possible to cut this single under-performing widget without cutting the whole traffic from a website.

In turn, in the example below you can see a site with 2 widget IDs. One of them delivered 55 visits, whereas the other one only 5 with the same number of impressions. You basically see straight away that only 1 widget works and it'd be good to go ahead and increase the bid for it but pause the other one. Read more about micro bidding in our documentation.

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Hi Jack,

It was nice reading through your replies, sounds like you have quite some experience with Revcontent/Native. Thanks for all your input so far!

I have a question, since you were talking a lot about Fraud/Fake traffic. Noticed recently that Revcontent has many widgets that get clicks on our LPs and many also click on the CTA to get to the offer. But they're obviously bot/fake traffic. Some widgets have more than 40-50% CTRs, while the normal average should be somewhere around 10-15%.

Do you experience this as well? If yes, what action do you take against these sites? When is it advised to cut them? Or how/when would you cut these widgets? (don't really want to cut good ones!)

I'd love to hear your opinion about this.


Cheers a lot!

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Hey @grasson78 -

That's a great question

Honestly I don't do anything with sites with high lp ctr's... I just wait til they spend 1.2x offer payout and then cut them if they haven't converted...

As you said, you don't want to cut a good site, so I just wait on those since they could potentially convert.

Also in my experience Revcontent just continually has a higher lp ctr than Outbrain or Taboola. Even when I'm running a whitelist of sites that have all converted for me 10+ times on Revcontent, I'll often get a significantly higher lp ctr than I do with the same exact campaign on Outbrain and Taboola, even when the Outbrain/Taboola ones have a higher overall conversion rate. It's weird...

So yeah, I just cut widgets based on 1) super low lp ctr, 2) lack of conversions, 3) if I see the referring name and immediately recognize its probably not going to work with the offer.

Hope that helps

-Jack

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Thanks so much Jack. Always learnt so much from your reply.
I heard in AWE that if we deposit budget lower than around USD3000, the algorithm will punish us as it worries they will over deliver and lose money for native platform

Have you experience this ? Or it’s just a myth..?


Sent from my iPhone using STM Forums mobile app

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Well, that's not how I understand it exactly... but I have noticed something like that... and I have heard others speak about the same thing and one person said their rep confirmed it.

Basically the Revcontent algorithmn *apparently* has "account balance" as one of its inputs.

I don't know what that input does exactly or how it affects the math, but basically the higher your account balance (or perhaps if its beyond some certain threshold) you would get higher priority in terms of traffic being sent to you, or something else like that.

I had let my account get down to under 1000$ and kept adding like the bare minimum I needed each day to cover my traffic, then suddenly sent them a 20k wire, and I'll tell you that it definitely felt like my traffic immediately increased at that point. I tried going back later and looking at the stats to confirm it or see the exact differences, but couldn't find anything solid. My epc's and cpm's and everything else looked about the same, but it just felt like the traffic 'flowed' much quicker.

But yeah, I definitely wouldn't attribute anywhere near as much importance to it as other factors... for instance, I think someone with a 5.5 quality offer and the minimum account balance would still do better than something with a 5.3 quality offer with a huge account balance. Or an affiliate with a 'talent level' of 6.2 would still do better with a minimum account balance than one with a 'talent level' of 5.9 and a high balance, etc.

But yeah, definitely an interesting variable and something to keep in mind

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Are there bots on native? Yes, absolutely.

Are you paying for them? Probably not to the extent you think you are.

Revcontent in my experience has decent bot fraud filters.

I've had times where a site seemingly spent $200 in my tracker reports, only to check via an API and see it was actually only $15.

If your rely solely on your tracker to make judgement calls on cost, LP CTR etc, chances are you're going to be working off of data that isn't entirely accurate - it is the averaged CPC after all, and it's tracking all visits, not just the ones you payed for.

You should at least try to separate web from push traffic campaigns while testing since the numbers between those two can be wildly different. You could also look into using a tool like TheOptimizer.io

Nowadays I believe Revcontent finally launched their bid by widget feature.

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I don't think Revcontent's bid by widget is available to all advertisers, only on request.

For good reasons to, it's still extremely buggy (e.g activating widgets which should be blocked, running widgets on blocked targets ect...)

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Yeah, I had my rep turn it on about a week ago and have been using it. I like it but definitely took some getting used to.

According our good friends at TheOptimizer.io, apparently Campaign Level bid changes take precedence over both Target and Widget bid changes, and Target ones also take precedence over Widget changes.

So basically if you set all your widget bids perfect but then change the campaign level bid it will reset all of them. Or if you set your widget bids and then change a topic bid, it will then change all your widget bids that are in that topic.

And the bids that are showing in your widget by widget area aren't always the actual bids being used, to further complicate things, because what they show as their bid doesn't always get changed when you change the Target or Campaign level bid.

So yeah, definitely a bit buggy I agree daanja Glad they did it though as I do think it will be helpful in the long run and allow for better targeting. I think I am just going to set Campaign and Target bids at the beginning from now on, and then only touch individual widgets from that point onward, and just do it from TheOptimizer rather than from within the Revcontent dashboard.

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Excellent point man- I often have huge discrepencies between their platform and the tracker.

I only go by what's in TheOptimizer for evaluating ROI, as it takes the actual widget by widget cpc's it gets through its API with Revcontent.

I actually don't even update my cpc's in the tracker... I just pick a number and then leave it at that, and ignore it when I'm looking through the tracker at data (which I mostly use for evaluating other variables like Region, Device, time of day, etc).

And then yeah, have you done much with push traffic on Revcontent? I've flirted with it a tiny bit, probably less than 100$ in spend total... I want to really dive in at some point but it seems like its own beast that will take some figuring out, and perhaps a lot of widget-blocking since most of the push seems to have super low lp ctr's. They definitely seem to have a lot of push traffic though.

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Bid per widget always takes priority. So if you change the target bid it will effect bids for all widgets within the target except for the ones you manually adjusted

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Oh, see that's the opposite of what my understanding was... I heard it that campaign>target>bid (with campaign being the most powerful, then target, then widget). So if I have widget 09001 at .33$ and then I change the target that contains it to .42$, that will automatically change that widget to .42$ too. And that if I then change the campaign bid to .12$, it will then reset all the targets to .12$ in turn, which in turn resets the widgets to .12$.

That could certainly be wrong though- I will admit on an individual level I'm still a bit flummoxed trying to sort it all out lol. That was what I understood from what the folks at TheOptimizer said though in a discussion we were having over on MAD Society. Perhaps they can chime in here.

Its very possible I misunderstood though, and also very possible that Revcontent is still figuring it out themselves and that its still going through various iterations in terms of how exactly it works!

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i started using the bid per widget a couple of weeks ago, and for certain the bid adjustment always stays static to whatever value you set it to and will stay that way regardless of the changes you make on the "target" level.

I believe this is the way it should work, and in my opinion makes most sense to keep it that way

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Yes, I agree. Or perhaps just use a coefficient model like Taboola/Outbrain/MGID.

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Ultimately, I don't think it matters too much. As long as it's possible to maximize widget targeting one way or another.

As far as it goes with push notifications, it's a completely different game with revcontent's or any other push source.
The conversion quality does not compare to native and campaigns are very short lived unless you constantly refresh flows and creatives..

On the other hand, push has immediate volume with considerably lower traffic costs.

Either way, do not expect push to work similarly to native as it's a completely different traffic channel (despite the fact that many traffic sources are trying to sell push as an alternative to native)

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Thx jack as always
Just to clarifies by more deposit fund in revcontent , and more traffics but same Cpc and epc.

Do you mean they spend your money quicker so you achieve more revenue/ profit in proportion as you get a favour in the revcontent algorithm to spend ur campaign more money to get more traffics

Or

Do you mean you you get more traffic and revenue and profit but keeping the Cpc and epc ?

The difference is critical, because it would mean the former, that one should never play revcontent without a budget of USD5k or maybe more to deposit at the first place
....

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I'm not sure... I don't even know *for sure* if that's a real thing, its just something people mention and that I *felt like* I noticed.

But its not something I would worry about at all- its one tiny variable out of hundreds and definitely not as important as other ones. My campaign was profitable with a 500$ balance and a 20k balance, it just seemed like I got a little more traffic at the higher balance, which makes sense if you think of it from Revcontent's perspective, since their goal is to maximize revenue.

I definitely wouldn't let it stop me from running traffic on the platform, and if I had to pick between variables to be able to optimize on, that one would be way, way down at the bottom. Doing something like taking out the bottom ten states performance-wise, or the worst-performing browser, or optimizing based on day-parting, or tweaking the landing page, will all have vastly more impact on your campaign's performance than will your account balance, is the point I'm making

And on the opposite side, there's also a big advantage to having a low account balance, in that if you have an issue where your campaign has a big overspend (say you set the budget to 100$ a day but you accidentally leave open a bunch of geo's or a bunch of push notification topics and your campaign accidentally spends 3k or something), you'll be in a much better position if you only had 500$ in the account and you can tell Revcontent 'No- I didn't mean to do that, your algorithmn just went crazy", compared to if you had lots of money in the account and YOU have to email THEM asking for a refund

So there's pluses and minuses on both sides

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Thanks Jack. I mean it thanks so much

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I have never noticed any significant change in traffic volume that was directly related to account balance, but i have heard of it...

One thing that does happen is campaigns get paused by revcontent before your balance even runs out in order to avoid account overspend, sometimes with hundreds of dollars still in the account presumably depending on the number of campaigns currently running and their daily budgets... Highest I've seen was all campaigns paused by revcontent with $700+ still in the account...

Personally tough, I don't believe this is an issue one should be getting concerned over unless he is running highly profitable campaigns and looking for possible ways to spend more money/milk them as much as possible.

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700! And still pause campaign. Must be a large number of campaigns !
Thanks daajna

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