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Megapush ad CTR - Where can I find it? (17)

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Hey STM,

Is there a way to track the ad CTR on Megapush?
I couldn't find it anywhere in their backend

I tried contacting their support, but the rep just kept repeating that I should contact the affiliate network for this information....

Thanks in advance

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I don't think they share this information, couldn't find it either.

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At first they had a CTR, but then they removed it. They say they sell traffic by CPC, so CTR doesn’t matter.

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That makes perfect sense, since I've seen people mentioning their ad ctr here on the forum but i couldn't find it anywhere

Thanks

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In theory it makes sense but would be still good to know the CTR because especially on CPC the CTR has a big impact on the volume a creative receives.
Low CTR = low volume
High CTR = high volume

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Exactly, honestly I find it a bit strange they do not share the number of impressions delivered / ad ctr

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You don't really need them for it. If your looking for the ad CTR% you can just take the number of Clicks you won (If it's a CPC campaign) and just divide it by the amount of Imps. If its CR% then yeah, the affiliate program can give you this.

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CTR% is always important. First, if you get low amount of clicks then the algo would stop providing your campaign with imps, so in essence your campaign total amount of traffic bought would drop!

Second, if no one is clicking you ad or if it's a really small number, then it means the traffic isn't worthwhile for your type of offer, or people aren't interested. I know you pay for clicks, but every piece of stat you can get, use it!

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Yes, I know how to calculate CTR & CR
The point is Impressions counts are not displayed in their dashboard

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So how are you guys testing creatives at Megapush since they show no ad CTR or No of impressions?

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Haven't done it yet with megapush, but the first thing that comes to mind is to test creatives on other exchanges and duplicate winners to megapush for the extra reach

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Really?? That's kind of the basic, when we started our push operation on our self-service we didn't have impressions either, it was the first feature we added to our platform. You can do pretty much nothing without you campaign CTR%

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Yup, CTR is quite an important metric ... it's also hard to maximize the volume with a CPC network if the CTR isn't visible, hard to come up with clickable banners then.

It's possible to work without that parameter, but yes, makes ones life more complicated.

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Yeah, You can work without it, but you should really have it. It's quite basic since it helps you understand how your campaign performed and since most push algo's distribute traffic in accordance to the amount of clicks the campaign receives and CTR%

All push networks should really have it, without a question !

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Yup CTR can tell us a lot about the creatives and the campaigns, I actually wrote an article about it some time ago, so for anyone who is reading this thread and would like to check it, here it is : https://stmforum.com/forum/showthrea...ttention-to-it

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You know it's funny, a lot of affiliates don't take much regard to CTR%, since they pay for clicks it's not a parameter a lot of people don't take notice to. But if people aren't clicking your ad and your bid allows you to buy a lot of impressions there is a strong possibility your campaign just isn't good enough. You need to look at EVERY piece of data you can. Every dollar you spend needs for the very least be a tool for learning, otherwise your just wasting money and time

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We find that CTR for most advertisers is a good indication of the health of a creative, once the CTR starts to dip below the normal rate for that creative then it is time to switch something out, or add an entirely new creative. Without this data it is difficult to improve the longevity of even successful campaigns.

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