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Best Quality Push Subscribers (14)

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Hey All,

We're building up our own push list and curious what traffic types of yielded you the best subscribers.

So far we've ran on pops and push. Honestly the subscribers gotten on pop traffic hardly backs out in our path. However, subscribers gotten from other push traffic seem to back out slightly better.

I realize it could be the offers in the flow/path - But I am looking to see where we can get the most high quality subscribers generally speaking.

I want to believe that pops can give high quality subscribers, but we're just not seeing yet.

Has anyone else measured the value of a push subscriber on how it's collected... pops, push, or social?

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I've talked to a few guys who're collecting a push list recently, all of them focused on the price per permission, not so much on the final ROI as all of them were still new to this and expect the list to generate revenue down the road. So can't really share much info. Maybe there is someone who's doing this for a longer period of time, so let me bump the thread for you to get more eyeballs on it

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That's about where we are focusing more on the price per permission. However, there's a value on that user based on the traffic type by which they are collected. We're just not seeing great value as of yet when they are collected on traditional pop traffic sources.

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Totally understand what you mean, the overall value of the subscriber is just as, if not more, important as the acquisition cost. It's just gonna take some time to find out what the real long-term value will be. I will happily share the numbers if I can get some info from people who are into this.

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I got also better results from collecting them through push than pop.

Which is interesting, because those on push must be already "spammed" quite a bit, but they still keep engaging.

Most networks anyway have their own publishers with big traffic sites and they collect their own visitors as push subscribers, so the quality is much better there than just squeezing them on pops.

But maybe someone who does this in big volume could tell their experience.

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In the past few weeks, I was blocking push notifications in the comps of several family members and friends. Literally NONE of them knew where they came from. And several of them had dozens of active permissions in their browsers Average and non-techie people are not really aware that the "little pop" has something to do with the notifications they receive when they click "YES" in it.

So no wonder it works well for you

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Still exploring this, but I am open to creating a mastermind around building out a push list. I have gotten plenty of subscribers from pop at a very low cost, but the truth is "ZERO" of them have completed the offer after. Whereas on push, they are subscribing and completing the offer "somehwhat" at least which leads me to believe the quality is a bit better. I am considering installing GA on the site to look at user demo info of the people landing on the page by push source... however not sure I am ready for that step and dealing with the data collecting part.

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Hey Our entire push subscriber base (over 150 million daily active users) was basically built on our Pop traffic and still is. I think that if you build a funnel that can give you the subscriber and also provide a second monetization process, such as when the user presses decline he is transferred to another pop ad, for instance, you can still make a decent profit of the user.

I think that just build a push subscription funnel that works well on different verticals, for instance for streaming sites make a streaming oriented page, "to continue to the movie press allow"
and so on per vertical.

Be creative and be original, take in mind that users saw everything and you need to be a bit better than everybody else to get the subscriber

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Getting subscribers is easy on pops. What I am gathering is when the user is collected on pops they don't monetize as well as the user if it were collected on push from the same network.

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You need to segment them and save the city you get with the subscriber ip. For me own collected subs working 1,5-2x better then collected over other push networks. But it depends of right collection. sweep landing => sweep subscribers, dating landing => dating subscribers. And dont use the crap landings if you are 18+ accept or if you want to see the video accept. Thats poor quality you will gather.

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What kind of landings would you recommend? Any pointers?

Sent from my SM-G965F using STM Forums mobile app

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I have to say that in the end what works is putting your push subscription on an already running offer. The user has extra steps, so it doesn't look like a total fraud. If you see a pop that isn't related to anything you won't have many subscriptions. But then if a user presses the decline button and you move the user forward in the offer flow, you still get the chance for a conversion. Create an elaborate page and make money of every step of the flow.
We see that a lot on our self service and with huge budgets and the feedback on the quality, at least from the affiliates that buy from us has been quite good according to them.

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Already have that kind of flow for permission denied or for a simple sex request if granted direct to the offer. Even have full automated redirects for revisits based on sub status ;-)

But i will try out your source after TES since you seem to be one from less that is knowing what he is typing here for push networks.

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If you have this type of flow you are definitly on the forefront of this entire ad format. What i see, when i run my offer internally and with my top affiliates, is 100% maximization of the user.

Another great idea that could work, mainly on adult traffic, is adding catalog pages, a bit like what natural intelligence is doing, once the user presses accept or decline he moves forward to another page, so on the next page he has like a verity of offers, of course, all are embedded with your offer links.

I think what i noticed as big trends is just presenting the user with a verity of products that the user can choose whatever he wants. It's really great to see what the competitors are doing with verious spy tools and doing the same, everybody does it, but taking the same offer that works and adding a twist, I think that's what you would call a super affiliate, innovative and think of angles that no one else tried.

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