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LTV Of Push Subscriber (3)

02-08-2019 12:22 PM #1 sp33dr4ge88 (Member)
LTV Of Push Subscriber

Anyone have any stats with respect to the value of their push subscribers on day 1, 30, 60 and 90, day 180. I am curious when the subscriber becomes of no value - meaning they stop clicking ads or about what time there is a massive drop off in their value.

I feel like they will always hold some value. At the end of the day they'll just unsubscribe only to re-subscribe on another push list that is likely similar.

What I am really trying to figure out is how well a push list would monetize if no new subscribers were gotten months later.

02-08-2019 02:50 PM #2 spypush (Member)

Quote Originally Posted by sp33dr4ge88 View Post
Anyone have any stats with respect to the value of their push subscribers on day 1, 30, 60 and 90, day 180. I am curious when the subscriber becomes of no value - meaning they stop clicking ads or about what time there is a massive drop off in their value.

I feel like they will always hold some value. At the end of the day they'll just unsubscribe only to re-subscribe on another push list that is likely similar.

What I am really trying to figure out is how well a push list would monetize if no new subscribers were gotten months later.
A lot of factors that affect the life of a subscription.

You can send 1 message per week, or you can send it every half hour.
You can send relevant offers, or you can send adult and scam offers.
and etc.

Sooner or later, any base will bring less and less money. But there will remain a small percentage of users who will always click on advertisements.

02-08-2019 11:35 PM #3 ahmetemre (Member)

Depends on how you subscribe to users.

If you aggressively collect members, they won't last long.

I suggest you do not aggressively sign up and categorize your members.

Also, do not send many messages.

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