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Outbrain Tracking Parameters and S2S Postback (5)

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I have tried to confirm it using Outbrain's documentation, but all I found in their KB is this article on UTM tracking.

One of VLM customers has this set up and all the data are sent to Voluum (confirmed by our Account Manager). These tokens are a little bit different from those listed, maybe it will help you:



When it comes to origsrcid and origsrcname - Outbrain doesn't list them in their doc so I can't say for sure if they are right or not.

They don't.

Our PM checked with Outbrain and there is a workaround to this - they support a javascript pixel. If you can add Outbrain's conversion pixel to your Thank you page, it will fire conversions back to OB. Find out more about this in Outbrain's article How can I set up and track Multiple Conversions?.

Karolina

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Actually they do offer a S2S postback. It's for mobile app tracking normally but you can use it for any product/campaign.

https://www.outbrain.com/help/advert...ions/#postback

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If that's the case, thanks for clearing it out! S2S postback is even easier to implement, you just need to set it up in Outbrain's settings (as a Traffic source postback URL) in VLM and the conversion (with some additional information if you put other parameters in the URL apart from parameter for external ID) will be fired back to Outbrain.

Karolina

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Thank you Karolina and also nusolutionz for the help!

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Anybody using Thrive Tracker with Outbrain that can help me with this? I'm having trouble having the pixel on outbrains dashboard recognizing if the pixel was installed correctly.

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