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Voluum DSP - Videos & Tutorials (6)

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Hey STM Guys

I thought the content I'm posting here should be given some structure so that it's easy for you to find the info you're looking for.

I'm starting a new thread for all videos and tutorials on planning and creating DSP campaigns.

I'll create a separate one for Q&A, Support & Tips and another one with DSP Insights and Advanced Features explained along with some case studies and real-life examples.

Let me know how you like my idea and stay tuned as I'll start uploading videos today!

Thanks,
Justyna

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Planning is the key to Success - that's why I'm starting today with the DSP Planning Tool.

Wanna know how to plan your campaigns and get the idea about the volumes and eCPMs? Watch the video if you're not up for reading

Now for those who wanna have a little read about the Planning Tool, let me explain how to use it and why to use it.

Before you open any campaign, always go to the DSP tab (Buy Traffic tab) -> Daily bid requests and check how much inventory is available. We want to be transparent with you so we give you an insight into all our available inventory. You can check volume/site or app before opening a campaign.



In Daily bid requests you can also check the average bid floor and the average win price CPM (calculated based on the last 30 days) for the specific traffic.

My tip: use cross-grouping and the pre-defined filters (native/banner; site/app; mobile/tablet/desktop) for more relevant data.

You can use all of these filters to check the bids:
Ad exchangeAd type
Browser
Browser version
City
Connection type
Country
Creative size
Device brand
Device model
Device type
ISP
Mobile carrier
OS
OS version
Placement name
Primary content category
Region
Source type

Under this link you can see a good example of using our Planning Tool. Feel free to read it - short & sweet!

DSP Planning Tool is also the place for your WLs and BLs as well as Audience Segments lists - check out this article to learn more about creating placement lists and retargeting your audience.

The next video I'll post will feature Creating a new native campaign (Basics).

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Hey All & Happy Friday,

Now that you've learned how to check the volumes and the eCPMs using the precious Planning Tool, let me proceed to the first step of creating a native DSP campaign - BASIC tab. Below you can find a video, and for those who enjoy reading a written instruction along with my tips.

The campaign creation form is divided into four tabs: Basic, Targeting, Budget, and Creatives. The first tab is used to provide general information about your campaign and here are the steps for you to take in this tab:


1. Enter a unique campaign name in the Campaign name text field. The name of the campaign is based on the following pattern: {Voluum DSP} - {your_unique_custom_name}.
my tip: for your easier reference use GEO, OFFER TYPE, NETWORK / AD EXCHANGE and DEVICE TYPE you're targeting in the Campaign name field.

2. In the Destination section select either the Flow radio button and select the flow from the drop-down menu that you created or the Direct Linking if you want to direct your traffic straight to the offer page. Scroll down and select the DSP redirect domain from the drop-down menu.
my tip: campaigns with landing pages tend to perform better than direct linking to the offer page with some networks and verticals. If possible, try to A/B test landers.

3. In the Advertiser section put a domain which refers to the home website of the owner of the advertised offer. Do not put your landing page domain here.
note: Advertiser domain is super important for premium Ad Exchanges – if your adomain is invalid, the campaign will be rejected.

4. Payout will define the revenue model for your campaign. This will populate in the Revenue column under Reporting to monitor the margin/profit of your campaign.

5. Frequency capping allows you to limit the number of times your advertisement will be displayed per unique device per day. By default, frequency capping is set to 3.
Impression capping per widget allows you to limit the number of times your advertisement will be displayed on a single widget. The default value is 1.
my tip: if you are testing many creatives try to increase the default value in Impression capping per widget. As for desktop campaigns, we identify requests based on user agent + IP. Increasing frequency capping here will help you get access to more users assigned under the same user agent/IP.


In the next post I'll proceed to Targeting tab, again sharing some best practices and tips

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Hi,

it's time for part II. Today we'll learn more about the Targeting tab in Voluum DSP campaign creation form. Watch the video and/or read the guide below to discover all of the targeting options.

I've decided I'll share only the most important info and if you need a step-by-step instruction, I'll put a link to our documentation.


Voluum DSP provides you with a wide variety of targeting options which cannot be found elsewhere, for example city, state, region, operating system, mobile carrier and IP.

One thing to mention here is that we recently added two toggles for you to auto-split your campaign by Ad Exchange and Device Type - one click, multiple campaigns ready to test! This is not in the video cause it's one of the latests developments, but I wanted to let you know that it's there and it's really helpful. No need to create the campaigns from the scratch or duplicate a campaign for another network - just use the toggle!
*my tip: always run your campaigns separately per Ad Exchange and per Device as it makes optimization easier and helps you to better control your budget.


Targeting tab is also the place where you upload your whitelists or blacklists or just select the placement list if you already have it in your panel. I'll soon publish a post about 3 different ways of creating placement lists in Voluum DSP.
*my tip: always ask your AM for a WL/BL before opening a new campaign.

What's more, in Targeting tab you can find our beloved Automation features: Auto-Optimization and Auto-Rules - feel free to read more about Auto-Optimization AKA automatic bid adjustments in this thread.


Enjoying video tutorials? Have some questions? Feedback? Comments?
Let me know - I'm here!
Thanks,
Justyna

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Hey,

Budget tab tutorial + video coming your way! With Voluum DSP you have full control over your budget and you can distribute it in a smart way with our bid reach tooltip.​

As usual, here's a written version for those who enjoy reading:


To define and control your budget you have the following budget-related options:

MAX BID (CPM) - what you can pay for 1000 impressions. Remember that we operate on a second-price auction model meaning that what you actually pay is the price offered by the second-highest bidder plus $0.01, so basically you will always pay less than your MAX CPM.
*Note: when defining your bid you no longer have to go back to the Planning Tool to check the eCPMs. We've recently introduced Bid reach tooltip. It shows you how much traffic is potentially available for the recommended bid price with your targeting.

The Bid reach is divided into four segments: 0-25%, 26-50%, 51-75%, and 76-100%. When you hover over each segment, you will find out what the recommended price to potentially get impressions from a given segment of the available traffic will be for the selected ad exchange.

TOTAL BUDGET - pretty self-explanatory - this is your total budget per campaign.

DAILY BUDGET - how much you want to spend daily on the campaign.

SPEND STRATEGY - you decide how the budget is spent. You can either select ASAP and have your budget spent as quickly as possible providing that all bid-winning conditions are met or SMOOTH and have your budget distributed evenly throughout the day.

My tip: If you want to bid higher and keep controlling the spend during the day, use Smooth spend strategy. Your daily budget will divided into time windows/buckets within 24hrs to keep the spend in each time window equal.
With spend strategy set to Smooth, the daily budget limit needs to be decent, so that it doesn’t stop the campaign from efficient bidding. This setup prevents the campaign from spending all the money during the first hours of running, but if you want to make sure your daily/total budget is fully spent and you are not loosing any impressions, ASAP spend strategy is recommended.

MAX DAILY SPEND PER SITE / APP - you can limit your daily budget for a single placement (app or site). It is recommended to set this option not to overspend on one single placement. If you do not know yet how your campaign is going to perform, you should set your maximum spend up to: 3 x Payout.

MAX DAILY SPEND PER AD EXCHANGE - this is the daily budget that you want to spend on offers promoted in one ad exchange.
My tip: Don't use this option, but rather open campaigns separately per ad ex, as mentioned in my previous post about Targeting
My tip #2: This option comes in handy when you are testing Contextual Targeting feature running with multiple ad exchanges. No worries, I will create a separate post about Contextual!

The last post in our "native campaign creation series" will be about Creatives so stay tuned Also feel free to ask questions and leave comments here!

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Hey and happy mini-Friday!

Today I'm gonna cover the last part of the campaign creation form - the Creatives tab.

The great news is that:
- you can bulk upload many creatives
- you can test a lot of headlines in a single native campaign
& the system will create multiple creative sets (headline + creative) for you automatically and you can check which set performs best.

Written guide below:

1. In the campaign creation form, Creatives tab, click Upload creatives.
2. Provide a headline in the text field which will be the main piece of text displayed in your native ad unit. Always check the creative requirements of Ad Exchanges/Networks - for example: Outbrain's max. number of characters including spaces is 140, whereas My6Sense's limit is 25. Note that if your headline is too long, your campaign will not work. To check the limitations just hover your mouse over the blue icon image.
*my tip: add more than one headline - try different number of characters, describe your product/service from different angles.
3. Bulk upload your main images (creatives) - also check what the min. size per Ad Ex/Network is. Again, if your image is too small/big, your campaign will not work. To check the requirements just hover your mouse over the blue icon image.
*my tip: test numerous creatives and many angles (try people versus objects in creatives and see what's working best).
4. Provide additional promotional information about your product/service in the Description section.
5. Add the Brand name of the promoted product/service.
*my tip: do not use a long brand name as it may happen it does not meet the creative requirements for some of the Ad Exchanges. If the brand name is for example "ThePromotedProductBrandName" try to shorten it to something like "TPPBN".
6. Try to think of a good Call to action text.
7. Upload your icon image - a product logo, mainly used for mobile in-feed placements.

That's it! Click save and your campaign is ready for approval.


Enjoying the video tutorials? Have any comments? Feedback? Let me know!

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