Dating: Great CR, Shitty CTR! (12)
Hi everybody,
So here's my first follow along with Facebook Ads.
I'm very frustated with this campaign because despite of a conversion rate around 7~10%,
I can't get any CTR higher than 0.035%.
With a $4.50 payout, I can't afford to pay more than, let's say, ~$0.35 per clicks.
I'm currently bidding at $0.73 
If I go under, I can't get impressions.
(And I want to run some volume before asking for a paybump)
I'm running Be2 France on FB.
Direct linking.
So, the first thing I've tried was to take the 5 best pictures that were profitable for me on my previous media buys.
I've run them across 5 demos:
- male, single, 30-32
- male, single, 33-35
- male, single, 36-38
- male, single, 39-41
- male, single, 42-45
I tried all Be2's landing pages, for concluding that the original one was the best performer 
At first, I've tried with 3 headlines and always the same adcopy.
After identifying the best headline, I've tried 10 other pictures.
At some point, I was tired to upload (X) images x (X) adcopies x (X) demos.
I'm doing this manually, and since I like to upload less than 10 ads at a time in order to get a decent volume to each ones,
my process is very long
Basically, each days I upload 10~15 ads, and the day after, I always report a poor CTR (< 0.035%) but with a good CR (~7%).
This is so loooooooong and frustrating.
So I've decided to test fast, on huge data.
I kept 1 broad demo :
- male, single, 30-45
And since I don't have to duplicate my ads 5 times anymore (because I was targeting 5 demos), I've started to split test more headlines and adcopies.
I took the ad with the higher CTR from my previous tests, and I have tested 11 headlines, and 5 adcopies.
Doing this allowed me to maintain a ~10% conversion rate, but I'm always stuck at 0.035% CTR.
I have to say that since I didn't notice any change on my CTR nor my CR, targeting age groups age by age, or targeting it broader like 30-45... I chose to keep the broad targeting.
Now, I just keep uploading more and more girls I don't even know every morning, and pausing the girls I've uploaded the day before...
I have to say, since I had no idea how to get a better CTR, I tried some of the FB proven images mrgrunin has shared here.
I've also tried some images I found with the FB spy tool that were running for a long time.
At this time, any of these actions worked
But I can understand that these images have been tested in France a lot by other affiliates.
So, according to you, what would you do if you were me?
Would you move on to a tighter targeting as I did at the beginning?
Would you target with interests?
Would you target another country?
Would you stop affiliate marketing? 
I don't know, with a conversion rate that nice, it seems I'm not far away from success, don't you think?
Can someone confirm me that my process is good and I just have to upload more and more girls until I find a good one?
Or do I miss something?
Damn.... 0.035% CTR is pretty bad.
What is your ad copy?
I won't be able to translate it well in English. But it's something that emphasize the following benefits:
- single women in the region
- easy and fast to sign up + incentive (sign up now in 2 clicks, in less than 30 seconds...)
- + some powerful visual adjectives (ca$hvertising)
And I tried some 'question headlines' like: "Do you want a girlfriend?"
+ others like: "Single man wanted"
(with the correct words in French 
)
I didn't re-invent the wheel.
These are the same images and adcopies I used for example on Megaclick (300x250), which have reached a 0.50% CTR...
That's why I don't think the problem come from my adcopy but maybe I'm wrong
Do you think adcopies could have a significant impact that big on CTR?
Every time I test an adcopy, I don't see a spectacular variation
I see more variations with images.
I see major changes with my ad copy... sometimes the same images that garner a low CTR (like 0.035%) can jump up to .1 - .2 with a different ad copy.
You can split test either the images or the ad copy depending on what you're most confident on. If you think the ad copy is great then I'd change the images. But if you're still getting a low CTR with new images + same ad copy then I'd try new copy.
Either way, the offer is showing some promise for you. Do your best to get higher CTRs.
I launch other adcopies right now and I post the results here!
from my own experience and having run that offer before (including Belgium) here's a few pointers:
- demos that work: 35-40 that's by far the most profitable for me, I've tested 30-35 and 40-45 and they just don't convert
- copy is important
- to boost your CTR try to make your images pop (add frames, shadows, even create white space around your ad)
- last but not least, check the demographics on alexa + quantacast and see if there's anything your missing; clickstream data can help you w/precise targeting, connections, etc
- image content: even though they are not seem to be as conservative as say Canada, toning down the images can work (if you're on 35-40 don't show boobs + a 18 yo)
hope this helps; keep us posted
PS I'm always split-testing images + title/body - will let it run couple of days then go create new ads based on typically CPA $ which is what matters. CVR or CR is irrelevant if your CPA is x2 what the offer is paying
I don't have any FB experience but from what i've picked up browsing through the forums, on the whole people just want sex! Even the ones who say how they're here for something serious, and want to settle down, make it subtle but imply that they'll be getting some if they do click. Also ive found that targeting older guys with pics of older women is not as good as using pics of hotter younger women. The older guys want the hot 20-something girls just as much us the younger guys, maybe see how that goes, good luck!
Originally Posted by lavish
I've done a lot of advertising in France on Facebook and that's an average CTR. I've been profitable on CTR's on .03 and .04 CTR's in France.
Originally Posted by rileypool
Image catches attention. Headline generates interest. Copy should produce desire and subsequent action. All 3 influence conversion rate.
I don't think you can possibly say any are non-important in any situation other than based on specific case studies/data in one traffic source/niche/demographic/offer.
For broad dating adverts the image may be king, then for a niche dating advert targeting female owners of dogs in Alberta the copy may need to be well-crafted to get them converting.
Originally Posted by rileypool
I have the opposite problem as you sorta. It's in one of my Follow Along Campaigns. I'm having high CTR, but no conversions. I'm working with POF traffic, but I think if I put my campaign on FB, I would have no issues with getting a high CTR, but I'm not sure if I'd get conversions.
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