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Who is 'Google Inc' ISP? (9)

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Hi,
I'm running some PropellerAds traffic to Brazil.

Usually PropellerAds are pretty good about not sending anything outside of the country you target.
But I'm getting 10% of my traffic from USA ... and it is nearly all coming from the ISP 'Google Inc'

Is this google?

Or a proxy service they are providing to brazilian users?

Or something else?

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It's probably a Google bot.

Though in some geos on adult traffic it can be real user as well.

It happened me a lot in TH and VN.

Porn is blocked and people use Google Translate as a proxy and then the IP is shown as Google Inc.

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The problem that in some GEOs I have around 50% of traffic from this ISP. And it converts!

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I guess you need more anti-fraud metrics to be sure if it's bot traffic or not then. What tracker are you using? There's a way to check that in Voluum I can show you.

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@mrbraun - I have the same issue. It is making conversions. So really do not want to turn it off unless I know it is bad traffic and not just some proxy service run by google.


@Voluum -

I've included the AntiFraud details (I use Voluum) for both Brazil and USA traffic for today below.
I've also included MTTC

The Anti-Fraud say most of the datacentres are 99% suspicious for USA traffic BUT MTTC is similar for both.

Would love your advice on what it all means.

USA



BRAZIL



MTTC Details for both




Questions
1. Any ideas on how to check if it is bots/fraud?
-- the only thing I can think of at the moment is ask the AM to check the traffic (but really do not want to do that unless I have to).

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The V anti-fraud kit is currently pretty useless.

I had watched parts of the webinar but the guy was showing the data without conversions... And that's what matters in the end, conversions.

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Most probably not the case because 'friendly' bots like Googlebot used for web indexing are filtered out by Voluum (Googlebot itself has a specific user agent - Voluum filters out visits generated by this user agent) and not displayed in the statistics - this way VLM users don't pay for events generated by them.

@grofit the next action point for you could be to group your data further and manouver between grouping and drilling-down options to outline the most insightful report for you - so i.e. for a report grouped by country - device type - OS when the country will not be Brazil, the device will not be Mobile or Tablet (I assume you're targeting Android based of your campaign's name), the OS will not be Android and there will be no conversions - check the Anti-Fraud details, export a traffic log and then show it to your AM and potentially block it in VLM. There are many different actions you can take but you have to dig deeper into the data you have.

With the AFK we don't flag conversions (yet), that's why the webinar wasn't centred around them. Unless what you mean is you found the info on i.e. the percentage of all conversions that came from flagged traffic to be missing from the webinar...
The AFK examines events (visits and clicks) almost in real-time giving insights into the quality of the traffic in many cases before the conversions are even fired (conversions can occur much much later). Conversions matter, of course, but fraud can also generate conversions that in the end no one wants to pay for.

Karolina

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Sure, but I have to work with the data I have. I cannot disable a zone because the AFK says that 80% are suspicios traffic if my CPA for that zone is lower than my target CPA.
Yes, maybe a zone with a high % of suspicious traffic according to AFK might have a higher % of invalid leads, but I just don't have that data.
If there was a way to show a second conversion column in Voluum for "verfified conversions", then I could dig deeper into this and check if AFK is right. But as long as I don't have that data, I optimize my zones based on cost/conversion and not based on a yellow "suspicious visits" bar.

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I guess that’s a right approach in many cases, AFK was designed to help, not to give definite answers. There are customers who find it helpful and those who don’t and that’s OK. That’s why we have chosen to make it explainable, rather than some black box AI, to give effective advice.

On another note, @osmiumman do you have honeypot enabled for your VLM account?

Karolina

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