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2018 was a very successful year for us. We launched over 20 funnels last year. Managed to generate volumes on Facebook, Google Search and Native Ads. Generating high volumes in CFD vertical allowed us to become one of the top 5 players in this niche. This year, we are planning to scale massively by recruiting more publishers and growing our internal traffic.
I will get straight to the point.
How this vertical works: (Read it, cause nobody talks about it)
Brokers - callcenters , brand owners. Those who are looking for leads. Usually they pay highest payouts.
Advertiser/Network - Those who can generate traffic thought publishers or internal media. The main advantage is - you don’t need to run after your payments. You are getting paid no matter what. Basically this is why networks exist in this business.
We built our custom CRM called Convertick. It’s connected to over 60 brokers. Our machine learning algorithm optimising lead distribution in real time. Saying it with easy words. Once lead comes in, we already know which of our 60 brokers will most likely convert it.
Challenges and Solutions
As any other vertical, CFD has its underwater stones. As a publisher/media buyer - you are always looking for the best performing offers and good EPC. Bottom line you need to maximize your $$$$$$$. If you are just getting into this vertical here are the challenges you will meet on your path:
- Some offers pay more, some offers pay less:
No matter what verticals you’ve been running. If you managed to make at least 5 figures in this business you know that advertisers who can’t reach good epc and take high volumes ALWAYS set a higher payout to attract more affiliates. In short - when everything is perfect - ask what\s wrong.
- Working directly with brokers
Of course you will get a higher payout. The question is - what will you do, if you are not getting paid. I’m not saying they won’t want to pay, but brokers run a very risky business. If their funds get stuck in a bank, they just won’t be able to pay you. Brokers are not networks. Weekly payments, payments on demand - it’s sort of a culture that came form networks. Good networks know how to treat publishers and nobody will do it better.
- CR is not constant
Any experienced publisher will tell you, always diversify your offer portfolio. Working with 1-5 brokers won’t get you green campaigns. That’s why we have over 60 brokers connected to our CRM and we distribute leads based on their previous and current performance. One broker who converts on 22% in UK, most likely will be on 12% after 2 days. It’s important to know who can convert your traffic.
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- Operating hours
We are all online marketers, however we need to take in consideration the fact that this vertical depends a lot on callcentres. So, it’s important to know when to send/pause your traffic.
Running this vertical for over a year now brought us to the following conclusions.
Top Performing Traffic Sources
- Google Search and Google Display Network
- Native Ads
These are the only traffic sources that are scalable. I know guys who manage to generate 2-5 deposits daily on email and push traffic. But come on!!! We are looking for scalable business.
OK, what are we looking for?
Publishers/media buyers
Those who can generate traffic from FB,Google, Native.
As we have our internal media, we have our added value, helping our partners to build $$$ campaigns.
Networks
CPA Networks that have traffic for CFD vertical. Competitive offers and weekly payments on us.
Just to show you what can you do in this vertical, I’m attaching a screenshot with our numbers last 30 days. It was pretty bad month of us, as we lost a bunch of FB accounts at once. Those who run FB will understand me =)
What I'm trying to show here is that almost any broker can easily hit 15%+ CR in tier 1. The question is what happens when you scale? 90% of those brokers can't deal with traffic when you scale it.
So, if you're interested to hear more, please feel free to reach me on Skype - seanbizprofits.
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