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Big Update: DigitalElement for Self-hosted Users (2)


01-29-2019 03:22 PM #1 zeno (Administrator)
Big Update: DigitalElement for Self-hosted Users

Hey all,

FunnelFlux is one of the few trackers that uses DigitalElement databases for resolving IP --> country, region, city as well as ISP and mobile carrier.

On self-hosted systems you simply won't get this because of licensing issues. We are however able to provide this for users of our Managed FunnelFlux systems.

In the past, our self-hosted users retrieved country/city/region data from local Maxmind databases, with ISP/carrier being looked up remotely (which slows down redirects, hence why we didn't want to do this for geo-data). The free Maxmind databases aren't great and most trackers out there use this + some other DBs (e.g. IP2location) to give you geo-data.

But, that's now over.

We have rolled out a second-generation network of DigitalElement servers and while doing this we realised most of our self-hosted customers use Vultr as a server provider. So, what if we hosted our DigitalElement servers in every Vultr datacentre so that self-hosted customers could access this data quickly, while still being remote?

That's what we did.

The result?

Most Vultr servers will connect to our DigitalElement servers and get the data they need in <5 ms. That's faster than what the Maxmind databases tended to do anyway (and they were local!). No more slow redirects when using country/ISP data in redirect conditions, while still getting the industry-leading data.

If your self-hosted server isn't with Vultr, don't worry, our coverage is pretty wide so the remote lookups shouldn't have much of a performance penalty, and the better data is worth it.

Here's where our servers are:



Given the location of most server datacentres, your server will likely be very close to one of our DigitalElement nodes, no matter the region (I mean come on, we're even deploying one in India!).

We're pretty stoked with this update as this data is critical to optimising campaigns properly and understanding your data, and we're now able to give it to all users.

To the best of my knowledge, we're the only self-hosted tracker out there that provides this industry-leading data intelligence for country/city/ISP/carrier.

Happy tracking

-Zeno


01-29-2019 03:38 PM #2 vortex (Senior Moderator)

For those of use (including myself) that are less tech-saavy - here's a TL;DR version from zeno on the benefits of this upgrade:


The best country/city/carrier/ISP detection used by trackers. Now available to self-hosted users as well. Before they didn't have access to this for country/city data so it was not as accurate

Secondly, detection faster overall, so if using in redirect conditions, no significant slowdown. Before if redirecting by ISP/carrier it would be much slower.
So basically your data will be more accurate, and if you're using redirection rules (e.g. If carrier=Verizon, go to these offers), visitors will be redirected much faster.



Amy


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