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Facebook Lookalike Audiences - quick question (5)

01-28-2019 07:48 PM #1 pentas (Member)
Facebook Lookalike Audiences - quick question

I've got some good Lookalike audiences going for US.

I want to scale this offer to UK/AU/CA.

Question is, can I just use my USA lookalike and expect facebook to reasonably pivot it to other geos? Or do I need UK/AU/CA customer lists in order for FB to do that well?

01-28-2019 07:59 PM #2 stickupkid (Senior Moderator)

Quote Originally Posted by pentas View Post
I've got some good Lookalike audiences going for US.

I want to scale this offer to UK/AU/CA.

Question is, can I just use my USA lookalike and expect facebook to reasonably pivot it to other geos? Or do I need UK/AU/CA customer lists in order for FB to do that well?
I have had mixed results, but they claim on their website it should be possible for them to find the right audience. Ofcourse your second option would be more spot on.

01-29-2019 03:28 AM #3 cpadad (Member)

From the facebook master class at istack, you can use the same seed audience generated in USA for any other country.

01-29-2019 07:59 AM #4 udroppy (Member)

You can definitely use the same US base audience to build great LALs in other countries. The bigger the CA, the better the LALs.

01-30-2019 07:44 PM #5 kinged (Member)

Yep, as stated above.
Go ahead and create LLA's to the GEOs you want to smash.

As long as you get enough pixel fires you will have a proper LLA.

I created a LLA for WW traffic based on US audience and those adsets are giving me the best CPA.

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