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Adult Dating Desktop CPL -Binom (14)

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Hi STMers,
After lot of failures and huge los with my previous campaigns in US,CA,ES...,now I am launching a new campaign in new GEO[Sweden].
I did some research on competitors, checked what banners,landers and offers they are using and created similar banners. Switched from TrafficJunky to TrafficFactory.

After a week of struggling to get attention from TrafficFactory managers, I finally got my hands on my account.

Initial setup:
Traffic Source- TrafficFactory
Banners- 4 different(similar to competitors)
Landers-3 (ripped)
Offers-2 different(average payout is $8 and are DOI),can't find any SOI offers.
Tracker- Binom


I haven't created any campaigns yet. Will do it today but before I do that, I have few questions. If anyone can answer, that would be a lot of help.

Questions:
1. Where do you guys get GIFs for your banners?
2. I spied on some competitors and their offers links are like this. track.themadtrcker.com . Anyone know which network is this?

Any suggestions for me?
Any tips and tricks for using TrafficFactory?

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In certain GEO, DOI's work just fine and usually come with less quality problems and Sweden is one of those GEOs, so feel free to focus on DOIs there.

Most people just find some "online", sites like imagefap are full of them, there are big collections on tumblr, sex.com has a lot too. There is the copyright problem of course, so it's up to you whether you want to take the risk or not, 99% of affiliates never end up with any trouble because of this, but the risk is there.

Their platform is pretty straightforward and the traffic quality is good, so there is no secret advice or specials steps to take

Maybe just one specific, certain places in the bidding chain perform better than the rest, but it's not always the same place, so you will need to test it. For example, in some GEO/banner format you will get great ROI when you are the top bidder, but as long as you fall to no.3, you will start losing money, but when you decrease the bid further and get to no.5, it will start performing well again. Then with a different targeting, you will need to sit at 2nd or 3rd place, otherwise you won't be able to profit. I'm not sure what's causing this, but it's been that way with them for a long time. Probably has to do with the way their algo distributes traffic.

Another piece of advice would be to test all the banner formats they have, do not focus just on the squares and headers, test all of them.

Start some campaign there and come back with results, then we can look at how to improve

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Hey
Seriously, this is pure gold. Thanks for answering.

Looks like I should keep this in mind. Sure, I will try other banner sizes too.
Thanks for the advice. You always help us.

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You're welcome, that's what I'm here for

Any more questions? Just ask.

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Just some questions before I launch a campaign.
Which one of the following do you recommend?
1. 1 campaign with each category as a new target. Suppose if there are 50 categories, there will be 1 campaign with 50 targets,each target has a single category.
2. 1 campaign with 1 target and this 1 target has all categories.

Which option is better?
Which cost model is better?CPC or CPM?
Does $25 daily budget is okay to start or do I have to increase?
When do I have to eliminate a banner or lander or offer?Is there a specific amount of clicks/budget to consider per each?

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Category targeting on adult sites is pretty shitty in general, pretty much every video falls into multiple categories so it's really not possible to target precisely. So start with all categories, and then check the data for possible trends. It's not gonna be worth much though, since TF passes all the categories for a video, so you won't see conversions per single category, but for category groups.

They used to be a CPC network only, then they switched to a mix and I think the give more preference to CPM, so stick with CPM for higher volumes. CPC is more tricky as the system prefers banners with high CTR, since it makes more money for them. But obviously, the highest clicked banners don't have to be the best converters. So CPM is also better for testing many ads.

Depends on the GEO, but as an initial test budget, it should be enough to see if you have a total loser or the campain shows promise. But don't start with too many LPs, ads and offers as that increased the needed budget.

You will want to eliminate banners with the worst CTR, because once the CTR is to low, the clicks get to expensive and it's not possible to turn profit.

For example, let's say you have a LP with 30% ctr and you convert at 1:20 LP clicks, offer payout is $10. So you need 66 clicks on the banner to get 20 through the LP and to make $10. This means you cannot pay more than 15 cents per click. With a CPM bid of $0.20, you need the banner CTR to be at least 0.13% +/- Add some space for possible improvement on the LP or better offer etc ... so let's say you should pause banners that are below 0.1%. This is a rough figure just to give you an idea.

The time/traffic required to start cutting something, depends on how many ads, LPs and offers you put into the funnel. The recommended rule of thumb is to spend about 2x offer payout for every possible combination. So if you start with 2 ads, 2LPs and 1 offer, that would be 4 possible paths.

You don't have to wait that long (2x payout) at all times, you can also focus on cutting the worst elements faster. Check this writeup for more details : http://stmforum.com/forum/showthread...-of-my-methods

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Thanks for explaining me. Very very helpful.

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Day 1: 29th January 2019
Created a campaign in TrafficFactory and activated it.

No of offers-2
Landers- 3
Banners- 4
Daily budget- $50

Traffic is coming right now.
I will provide updates every 2 to 3 days.

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Oki dokie, looking forward to your initial results.

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Sorry for the inactivity for 2 weeks. My uncle passed away on 31st and I had to visit my uncle's home. I just came back to home yesterday and soon I will update you people with my progress.

Decision:
For Sweden, offer's payout was like $10 on average and are DOI. For this, I must have good budget and also bids are at $0.40 for the 1st position. I temporarily paused the campaign and decided to choose another GEO that has some potential. So, in the campaign settings, I paused the current target Sweden and added new target Germany to check the bids. Bids were around $0.35 for the top position. As soon as I heard the news about my uncle, we had to rush. I clicked on pause button but forgot to click on that yes button in the popup dialogue. Guess what? After a week, I logged in to the account and noticed that $400 disappeared. What made me smile is this, even though banners are for Sweden and target is Germany, received 7 conversions and revenue is $12.

This time, I am doing some good research before launching my campaigns. Netherlands is in my mind.
What do you guys think?
Netherlands have lot of good offers and low payout as well.

Let me know if I am making any bad choices here and again sorry for the inactivity.

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The longer I do this the more I realize there is no "best" geo.

Each geo has it's own unique pros and cons, and you just have to find the right one that works for you.

For example I've made most of my profits in adult dating in the larger geos (US, UK, DE) while many find success in the Tier 2 and Tier 3 geos.

You just needs to find what suits you best in terms of marketing, budget, patience, and access to offers. And this is unique to every marketer.

For example a GEO like SE has some decent offers with decent payouts, but traffic is really expensive and volume is low.

Contrast that to a GEO like US where there are a bazillion offers, but traffic is expensive and payouts are usually pretty low (even bumped payouts).

So it really depends on what you prefer. I personally don't think there really are "easy geos", just those that work better than others.

Even a small geo like NL will have a lot of people fighting for traffic on premium sites (ie Pornhub etc).

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Sorry to hear about your uncle, may he rest in peace

Also sorry to hear about the not-paused campaigns, but don't worry, we've all made fuckups like this... so just learn from it.

jabong is right with the GEOs, there is not an universal BEST geo. I did well in SE for example, without much quality problems and even though the country is rather small, sometimes the scale is there. The higher payouts do make it a bit more challenging for limited budgets for sure, maybe if you can find a SOI ... that might be easier, but most of the good offers are DOIs.

DE is a large GEO with lots of potential and some people are really killing it there, such as "codeflame" who's a member of the forum. For me, DE is a nut I never really managed to crack.

NL can work really well too, again DOI offers mostly, but you can easily scale to $XXX there. But it has seen better times, couple years ago it was my best GEO, still running there now but not that much.

US or UK is great, if you can get a decent bump, as all those that are running on the top spots already have their payouts bumped. You could still target these GEOs, but look for the smaller spots that the big guys missed or stopped running on due to low volume.

From the options listed, NL might be actually your best bet now. But you will need a payout bump too, with the street payouts of around $3 its not possible to make profit in that GEO due to the competition. You need at least $5 for desktop.

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Thanks for the suggestions @matuloo and @jabong82
So, I had started again with Netherlands this time.
Waiting for the data to come in so that I can post updates here.
This time, I am not gonna give up with this GEO no matter what.

Btw, since this is another GEO and completely new, do you want me to create another follow along thread?

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No need for another one, just keep posting in this one.

Looking forward to your initial results

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