Optimizing push notifications for a higher return (11)
Hey guys,
now that you've already learned how to create a successful push ad copy we want to share with you some key pointers for optimizing your push notification campaigns to reach new levels of profit.
Follow the tips below to see more GREEN:
- set up your tracker (if you use
- tailor your content and messaging (use emojis in headlines and descriptions, make your message concise and clear, remember the image is small)
- split test your push creatives (with Zeropark you can use up to 10 ad variants simultaneously per campaign)
- identify the best sources or targets and block the least performing targets without cutting off the traffic from an entire source
- run whitelist campaigns*
- A/B test your landers
- test different offers and scale based on offers
*The difference between whitelist campaigns and RON campaigns with blocked targets/sources is that new sources/targets are continually added in the case of RON campaigns, so you’d have to keep monitoring the campaign and blocking the unwanted sources of traffic that come up.
Read full blog post or push to start.
If you post the whole blog post, it will definitely get more attention from the forum members 
Thanks @matuloo - I'll definitely do that with next blog posts
Thanks for share, full post on STM would be awesome!
Want to ask you guys about push camp optimization on zeropark. When the CTR of the banners starts to drop, is it better to add new once and pause the others, or create new camp with new banners?
Is the eCPM calculated on campaign level, or banner level? For example if 1 banner performs bad, does it affect the whole camps eCPM and affect other banners as well?
What I've noticed so far in my camps, is that the CTR drops a lot after few days, then when adding new creatives, those no longer get similar results as the initial banners, yes it might be that the new banners are just not as good, but I see it across different camps, so I guess the new banners are being affected by the decreasing eCPM of the camp due to the old banners.
The new banners should not be affected by the old banners CTR as they should be fresh to the audience. What it may be is that the copy and images are not differentiated enough from the original banners, so the offer may seem too familiar. We would suggest changing the text and image enough to approach it from a different angle.
Thanks,
Justyna
Originally Posted by zeropark
I tested some more banners with different angles and the CTR did go up, so prob the audience is burned with the previous angle, as the user base is not as big for the geo i'm targeting.
Was thinking to do a test and run a new camp with the new banners, and see if will get same amount of impressions or more because of the fresh eCPM, but if its being calculated per banner and not affected by the camps ecpm, then the results should be the same.
Originally Posted by adserk
If the network has option to rotate more creatives in the same campaign (ZP does have it) I highly recommend that.
Ads burn out less and you can run your campaigns for longer periods.
The thing is i see a lot of advertisers using the same images and texts they get from their affiliate program. For instance, like 5 months ago, I noticed like 10 different advertisers running the exact same picture and the exact same text. What it did our users got a mix of like 10 different dating offers but with the same creative exactly. And i'm talking about like 100 campaign in rotation on pretty much the exact same targeting. It was crazy to see. Rotating creatives is something that is key here, With push you can't be lazy, not even for a second
Rotating the creatives is a must. We have seen that rotating the ads, changing up the text, images and adding emojis all serve to sustain a good CTR and increases the longevity of a campaign.
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