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Traffic Junky - Issue with bidding (30)

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Hi All,

Recently I have created a campaign on TJ on Footer spot and below are the details:

LP views: 208
LP clicks: 30
LP CTR: 14%
Revenue: $19
Cost: $22
Leads: 10
CR: 4.81%
Bid: 0.140
Offer Payout: $1.90
ROI: -16%

Please suggest from above points, which area should I work upon?

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Is it mobile or desktop traffic?

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It is Mobile traffic Matej

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For mobile footer traffic, the numbers look pretty standard. It's quite common to see lower LP CTR with this traffic. But looking at my campaigns on some footers, I got better CVR, across multiple GEOs. So that would be one thing to focus on.

You didn't mention the banner CTR, there might be room for improvement, which would result in cheaper clicks. So that's another one.

What about offers, how many you have you tested here?

Your ROI is not that bad, -16% should definitely be possible to optimize into green. You just need to improve a bit everywhere ... a bit better CTR, bit better LP CTR, bit better CVR. The good thing is that you obviously did something pretty good, otherwise the ROI would have been worse. Some part or parts of your funnel are good, so now try to change them one by one to find out which are the good parts and which are the bad ones.

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Thanks Matej, please find updates below:

Noted, will work on CVR

Banner CTR is 0.11285

I have tested just 2 offers as of now with 2 landers and 5 Banners.

I will work on suggested parts. Just two more queries:

a. Should I lower down the Bid. But if I lower down the bid then I will not get enough traffic.
b. Should I test more offers.
c. Till now I have tried very hard with TJ from last 8-9 months but didn't get the results. I have tried everything like increase the budget to highest, keeping low budget, tried various banners, different spots etc. On the other hand, TF is giving me results. But my query is, should I leave the TJ and move to other traffic network like traffic fource. What is your suggestion on this please.

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That's a pretty good result too. I've got some banners with better, but also with lower CTRs.

That's just the beginning then

You need to make what your data tells you to do. There is no point in bidding high when it's not bringing you profits. But with TJ, if you bid to low, you won't get any traffic. Every spot is different, so adapt your bids to sit on the 3rd place or so.

For sure!

TJ used to be VERY easy to reach breakeven point with but they did something with their algo and/or started to sell part of the inventory to direct buyers, which really did hurt the performance of their traffic. So it's not working as good as before. I also got payout decreases on several offers that I was sending TJ traffic to this month, that used to be very rare. So yes, something is up with their traffic and moving to TF could be a good idea, in case it's already working better for you. You can always return to TJ at anytime.

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Yes there is something going on with TrafficJunky at the moment.

I'm still running some campaigns there, but some spots have gone to complete shit due to the rotation.

So you gotta pick and choose your battles there.

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In addition to Traffic Factory, I wanted to master one more traffic network. Unfortunately I didn't get success with Traffic Junky. So, now I have decided to try with Traffic Force.

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TrafficForce has ok traffic too, but usually a bit higher prices. There is also trafficstars that you can try byt the way, it's xhamsters native network, so some good traffic to buy there too.

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Thanks Matej, I will definitely try trafficstars

However, I have already added 100 USD in the TrafficForce account, so need to try TrafficForce too

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Sure, trafficforce is a solid source, though with a bit lower volumes, but definitely worth a try so go ahead with them Let us know how it worked out for you.

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Got below email from Traffic Stars

Dear Advertiser,
Unfortunately, your account did not pass the verification process on our platform and it is now permanently closed.
Be advised that we reserve the right to refuse access to the TrafficStars platform in our sole discretion.
Regards,

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Hm, they have an account here on STM, try to reach out : https://stmforum.com/forum/member.ph...4-trafficstars

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I have send them a message Yesterday and waiting for the response.

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I think I would be concerned with why you are having quality issues across multiple networks. Is this the same advertiser on all 3 networks?

If not there is definitely something wrong with your funnel.

The traffic networks you mentioned are all pretty solid, but they too each have their shit spots.

For example I've run DE offers on TrafficFactory in the past, and I know I ran into quality issues with that source. I don't know if it's just the DE traffic at Traffic Factory as I do run in other geos there without issue.

Also DE and UK are 2 of the toughest geos to run in my opinion. Especially DE, lots of newbs inflate the pricing on popular spots, and even if you get something profitable, it's tough to maintain lead quality in my experience.

I am a profitable affiliate in the UK, but it's only because I have a good offer and my payout is like 40% higher than the street payout given to other affiliates. For some reason this particular advertiser likes the quality I'm sending, and I have done probably $xxx,xxx revenue with them already. There is no way I could profit at the street payout given to other affiliates on the network. Without a good offer/payout combo I'd stay away from UK too.

But anyway I would definitely check whats going on with your funnel. There seems to be something wrong if you're getting paused everywhere. You're going to have to learn to send solid leads that the advertiser can monetize. If not you're never gonna make it.

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I'm with jabong82 on this, the fact that you are running into quality issues and even fraud acquisitions across several networks, is kinda worrying ... I'm not sure about your funnels and ADs, are you pushing the limits with them or is it standard stuff? I'm losing offers too due to quality from time to time too, it's normal but it seems to happen a bit too often for you.

DE is a tricky GEO for sure, I'm not having much success there either, lead quality is hard to maintain and there are 2 or 3 VERY strong teams focusing on DE, so hard to compete against them. UK is quite hard too, you might want to test something different ... Nordics are usually easy to reach solid quality with, maybe test something there.

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Fraud complaints usually occur if there is a traffic source issue. However if you're using TF and TJ you shouldn't run into this often (well at least not as much as you are).

So it comes down to three possibilities:

1. Advertiser is screwing you
2. Affiliate network is screwing you
3. You're using really really misleading creatives

However even #3 should result in just "poor leads" and not "fraudulent leads". There is a big difference between leads that don't convert and leads that are outright fraud.

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Very weird, PM me the banner please so I can have a look.

But it's as jabong said, misleading banners should result in bad lead quality, not fraud accusations. Unless its extremely misleading. May I also see your landing page please? There must be a problem somewhere.

Matej.

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Shit happens even with big guys like TF or TJ. I got ~300 leads from TF (it was from 1-2 bidding positions on mobile Netherlands) declined by advert due to fraud (same IP/bad e-mails etc.) last year.

But isn't LP CTR look too high for mobile dating? Maybe you have some miss-leading/crappy-1step-LP which affects lead's quality.

At least it looks weird for me a little bit coz I have stable dating camps with max CTR ~20%, or maybe it's just me having shitty LPs with good CR, who knows, LOL.

By the way, jabong82 and matuloo - what's your average LP CTR on ENG-speaking GEOs guys?

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It depends on the spot. Generally somewhere from 25-40% on both mobile and desktop.

Again it depends on the spot.

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I got pretty much the same as jabong mentioned, on desktop. With mobile it's lower, so more like 20%-35%. Some campaigns are higher or lower of course, so take this as an average.

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Hi Matej,

I have just PM you all the details.
I have also my previous fraud report that I got from Affiliate Network. If you want I can PM you the same.

Regards,
Rajiv

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Keep us posted with the findings.

I'm really curious to why you're experiencing all these issues lol.

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Hi guys,

we are one of the effected Networks (Brokerbabe) I speak in parallel with Rajiv and is fine that I share the infos here to help him. We closed his account. The first fraud happend a few month ago. After a long discussion we decided to give it an other shot. The 2. time it was Germany. The CR was with around 2% not super crazy suspicious but min. 95% of the leads came over Proxys with the device and browser languages from all over the Tier 3 markets but no german speakers. But not only the conversions are bad. The entire traffic has the same patern. Its using german IPs but its clearly no german traffic. The first time it was the same problem on an US offer. I wanna mention that he send also again some traffic to an US offer with the same problem but with way lower numbers.

The landingpage is not top notch but for sure not missleading. It is even in german (choose which girl you wanna fuck in comic style - I would choose real girls but thats for sure not the problem)

For me it looks like he gets only Proxy traffic.

Curious to see what is happening in the end here.

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hmmm... the plot thickens...

Maybe Rajiv you could say which spots you were running on TJ and TF?

That way maybe people can give you feedback as I have run a lot of DE traffic on both networks.

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I'm getting certain % of out of GEO and wrong languages traffic from TF too, noticed this a long time ago ... based on some info I have, guys from countries where pornography is banned are using proxives/VPNs to connect and many of the proxies used are in Germany. There was one more GEO, but I don't remember what it was. I guess TF could block this if they wanted, but when and if at all, is the question.

I guess this could also have something to do with the bid, how high are you bidding Raji?

I just had a look at the banner/LP/stats that Rajiv sent me via PM and it's all pretty standard stuff. The angle on the banner is one of those that can result in lover quality, but nothing super wrong with it either.

Just one thing, assuming that the info with proxies is right, India and some Arabic countries are the most affected by the laws, so they would be the most frequent users of the proxies and the girl you have on the banner is an arabic pornstar with an indian look, so it might have pulled the wrong audience.

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From my experience I know the DE traffic on Traffic Factory is pretty poor. I'm not sure if it's fraudulent traffic or not, but the offers I've run there I've always been asked to pause.

I know TF has a lot of junk traffic these days in certain geos (lots of proxies and bots), but I don't know if it would be that widespread where majority of the leads were fraudulent.

For the geos I run I think it's in the 10-15% range of junk clicks based on my data.

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Yup, it's not a higher % in my case and I didn't run into any "fraud" problems either, so just thinking out loud about what could be the reason for Rajivs situation. And this thing with VPN/proxies was something I was told on AWA, so wanted to share it.

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I've seen the funnels, Rajiv has sent the links to me some time ago ... nothing out of the ordinary, simple "rules" LPs used and pretty standard banners. That's what makes it even more weird

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Thanks Matej

Currently I have started a campaign for AU and using Traffic Factory as of now. First of all trying to figure out which offer I should promote.

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