Average roi (5)
Hi
I was wondering what everyone thinks a good roi for a campaign over a 3 month window is.
Thanks
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Really man, such questions can no one answer precisely.
It depends on so many different factors so it can be from 5%-5000%.
Traffic type, offer vertical, volume, targeting, traffic price, geo and so on.
I know many people use ROI as their main consideration when investing. But when it comes to running campaigns, I would recommend to use DAILY PROFIT as the main gauge instead.
Which of these camps would you prefer to have running?
1)Campaign spending $1/day and making $3/day, so with ROI=200%
OR
2)Campaign spending $100/day making $120 in revenue, so doing 20% ROI
The answer is obvious.
Amy
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I agree with Vortex on daily profit being likely the more important metric.
In the beginning, just focus on making that initial daily profit, even if it's just a few $. It will really help out your mental game.
Then try and build momentum by launching more campaigns and/or seeing how much you can scale.
Another vote to focus on profits instead of ROI, I even wrote an article about it some time ago : https://stmforum.com/forum/showthrea...ad-Why-is-that
But I know these were not exactly the answers you were looking for, so let me give you some ballpark numbers 
There is nothing like an average ROI, but there are figures that people try to aim for.
ROI of 10% is good in case you can achieve massive volume. It's hard to work with such low margin though, as any bad day can virtually erase several days of profit. So I only keep such campaigns running when they are super stable and running them doesn't interfere with my cashflow.
ROI of 20% is already starting to be interesting, still it's a bit too low when you want to reach solid daily profits. But 20% is enough for me to keep on running and such campaigns are always worth my time.
ROI of 30% - 40% is already very good, especially if you can do solid volume. I think this is the territory where most affiliate operate.
ROI of 50% and more is excellent and not so easily achievable.
Keep in mind that I tried to make some kind of an average based on my own numbers and based on numbers I hear from other affiliates.
This is by no means the norm or some rule carved in stone. Every affiliate hits 100% or 200% from time to time, but usually on lower volume. The long lasting stable campaigns usually run with lower ROI. Then there are trending offers that can work with massive ROI until they get saturated.
Another thing to consider is how targeted you are running. When selling a niche product/offer to highly targeted audience, you can achieve extremely high ROI, even in 1000s of %, but again, the volume will be limited. When running broad appeal offers with very broad audience, such high ROI is not possible at all, but then volumes will make up for it.
So yeah, at the end it's about the profit not the ROI %.
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