Home > Technical & Creative Skills > Tracking Campaigns

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Clickloss in trackers (10)

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Hey Guys,

I would be happy to hear your opinion on this subject.

What level of clickloss do you consider to be acceptable for self-hosted and for SAAS tracking systems?

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There is no universal % for this, as it tends to be very different from one GEO to the next and also some traffic types are more prone to clickloss than others.

For example POPs in Thailand can show huge loss, I've seen as much as 50% ... but banners in UK for example should be quite accurate and only with about 5% loss or so.

Usually I don't really care if the loss is moving between 5%-10%, sometimes 15% is still OK. If it's more, I run some comparative tests to check whether its a GEO specific issue or something like that. The most important part is to have your funnels optimized for speed as good as possible, then it's all about the profits. Don't look at clickloss at something that could turn your campaigns profitable, if it wasn't there. As long as your loading speeds are good, there is not much you can do about, it's part of the game.

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Thanks. I think 15% is not quite OK. But maybe it is just my perfectionism

Any other opinions?

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15% is on the higher end yes, but in some GEOs and with some traffic types, it's pretty common. At the end of the day, it's about the final profit, not the % of lost clicks

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Yeah, I'm sure the profit should worth it

Can you provide an example maybe?

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An example of what?

My point was, if the campaign is making profits and I'm sure that my funnel is loading fast enough, I don't care about the loss, since there is nothing I can do about it

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I think a better question to ask is: How do I minimize tracker clickloss, and what extent of improvement can I expect in performance?

As far as I know, there are 4 factors that can affect tracker speed:

1)Tracker domain DNS. Different DNSs have different speeds. For speed comparison see dnsperf.com.

2)Tracker server location. The closest the tracker server is to the geo you're running traffic in, the faster the redirect.

If you use a cloud-based tracker (e.g. Voluum) then no optimization is needed. But if you use a self-hosted tracker, then it may be worth setting up multiple tracker installations, and hosting them from servers located near/in the geos you run the most.

3)Server resources. Make sure your server has enough resources to handle your traffic volume. Otherwise, there may be delays in redirection.

4)The efficiency of the tracker itself.


What I would suggest is that when you're in doubt about your current tracker setup, to subscribe to a reputable, cloud-based tracker for a month, run the exact same campaign from both trackers, and compare conversions.

If there is a significant difference, then it would be worth looking into why. You can try to optimize your self-hosted tracker to match thst performance, or simply switch trackers.



Amy

Sent from my SM-G930W8 using STM Forums mobile app

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Hey

Thanks for your comprehensive answers

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I don't know if you've seen it but @matuloo prepared a great post-guide on clickloss recently - https://stmforum.com/forum/showthread.php?43331-What-is-CLICK-LOSS-and-why-does-it-happen-the-definitive-guide - I think it clears a lot in this topic.

Karolina

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Yup, this post went kinda unnoticed Most users probably understand this topic, so I will move that thread into the newbie section where it might be of more use.

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