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Retargeting direct native traffic (revcontent, taboola etc) through Voluum DSP? (2)

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Hi,

Im currently running some large campaigns directly with several native networks like Revcontent, Taboola and Outbrain. The campaigns have 200,000+ visitors in Voluum.

Is is possible to retarget ALL of that traffic through Voluum DSP? Instead of creating retargeting lists individually with all networks I'd like to do it all in Voluum DSP if possible

I saw that you can target IP's but is it even feasible to target 200,000 ip addresses or is there some other way to do it?

Thanks

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Hey @fors,
currently it's not possible to re-target +200,000 visitors due to some system limitations.

Also, just to make it clear, retargeting list creation (for viewers, visitors and converters) is based on:
- mobile traffic, for which we can obtain the mobile device IDs (IFA/IDFA or AAID/GAID)
- desktop traffic, for which we can obtain ad exchange buyer IDs (cookie IDs).

Once you enable retargeting list creation in your campaign in Voluum DSP, you can use the created lists for targeting purposes in other campaigns (including or excluding the selected audience segments).

When it comes to targeting IPs - this can be done from backend (so you can ask your Account Manager and the AM will have one of our Developers do it for you), but again there's a limit of 5k IPs per one campaign, so it's just the matter of splitting into separate campaigns.

Hope this answers your questions. Feel free to PM me for more details.
Thanks,
Justyna

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