Charles Ngo pushing email sequence (8)
I've reached a point in Charles Ngo's email autoresponder sequence where he seems to be suggesting old school email marketing as a major new breakthrough.
ie You send traffic to squeeze pages, capture email addresses and send them regular valuable info interspersed with offers, which lets you monetise for months/years instead getting one chance with a prospect.
I also notice the email subforum in STM is not so busy. I'm confused - is this really a new thing in the Affiliate Marketing world? Are people only just beginning to move into this business model?
It's not a new thing, but it's getting more into the spotlight AGAIN.
The main reason for this is that the "new" traffic sources are harder to work with, due to the regulations.
FB for example, it basically revolutionized the advertising industry, many businesses ditched all the other acquisition channels and focused on FB entirely. But then the rules became stricter and accounts started to get banned on a large scale. SO what happened was that people started to realize that relying on a traffic source that is totally out of your control, is not a sustainable model. Or it's at least risky. What FB gives, FB can take away as they please.
While with email, the list you build is yours forever and you can basically squeeze it over and over as you please.
Email list building and marketing to it has been here since the early days, it just got pushed back by the "easier to use" traffic generating methods. But since these easy methods are becoming more regulated and harder to work with, email is gaining importance yet again.
Hey, I'm delighted you say that - email has been the basis of my business for the last ten years and I've developed quite a system.
Are there any preferred traffic sources that run best with white hat squeeze pages? I'm thinking self-development or biz op niches.
Interesting as I was under the impression that GDPR had made email marketing a lot harder (in Europe).
Originally Posted by eurosen
@celador: Affiliates always used email but many just spam lists they get from all kind of sources. The difference brought up in that sequence from Charles is the actual opt-in nature of it and using FB as the main traffic source. It's not new to build, nurture and sell to email lists but it is somewhat new to do it in affiliate marketing when acquiring leads from FB. Not saying the guys Charles talks about did it first. Just that very few people with a big reach in the industry talked about it.
For example, I never heard of someone doing it like that. I thought about doing it after I got fed up with dropshipping + FB.
I also heard of Attila gathering email lists but don't know if the whole flow was the same like Charles explains. I think it was in nutra/skin so definitely not as white-hat, if we can even talk about hats in this case...
Originally Posted by eurosen
For me it was making sure there is an accurate reject/approve cookie notice on the site, then making sure they know what they are signing up for - if they sign up for an email based training course and get a free download with that course to help them make up their mind, I felt I was good to go into an extended email sequence and fully GDPR compliant.
Then it's a matter of delivering top quality content and list hygiene so you basically only mail people who want to hear from you. I always had tiny lists, of a few thousand, and was operating in a very narrow niche, but I'd be usually get open rates well over 50% and return from them could be excellent. Putting some personality into the emails is a terrific way of building a loyal base of people who trust you and will therefore buy from you.
Not sure how that translates to a mass market though.
Originally Posted by manu_adefy
Originally Posted by celador
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