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Question about PropellerAds push traffic spending (13)

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Just wondering how come when I set the budget to $10 on one push camp it won't spend it all?

Clearly propellerads has enough volume as I'm running around 10 campaigns at the same time like this, so in total spending more than $10/day.

Makes it hard to get enough volume on each camp to make statistically significant decisions quick.

Could be because I'm not in large enough geos, but if they have the volume to spread the same amount out over so many camps, surely if I run just one camp on a high budget they would send enough traffic there - but that isn't the case from my experience.

I'm also bidding the maximum...

Any insights would be useful.

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Most probably the algorithm is slowing down your traffic to avoid overspending, and since you have very low budget, its not giving you traffic. Try to increase the budget and see.

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Hmm that's strange.

May I know your targeting?

Also what kind of CTRs are you getting?

Propeller's push traffic is mainly Mobile Android and then Desktop.

I do not recommend narrowing too deep in the starting phase like browsers, ISPs, OS versions etc.

Try to go broader.

Might be also a really small geo, can you see traffic distribution on the graph where Propeller is suggesting the bid?

Also if you are on CPC, traffic delivery will be much slower and will pause at a times (you will see the status Out of daily impressions).

They try to protect you from overspending when running on CPC and it also makes everything slower, so the idea is to:

1) raise the daily budget, so it won't pause the campaign like this every once a while
2) run on CPM

Though on CPM it's a bigger gamble, you have to have a really good CTR creatives.

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Yup, had the same problem with very low budgets. Push networks all do overspend, it comes with the nature of the traffic, so they are trying to minimize the overspend in order to not upset people to much.

Could be also related to very limited targeting, as Erik suggested.

So open up the targeting and raise to budget to see if you get more traffic.

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I'm targeting very broad, just mobile for one set of camps and desktop for another set of camps.

CTR is around 2-7%

I'm not doing any sort of ISP, browser, OS targeting, most is just WiFI mobile.

Yup I can see the traffic distribution graph, my bid has around 5588 clicks a day (maximum)

Thanks for the tips, I will try raising the daily budget and running on CPM! Will report back

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There is one more thing that impacts the delivery for the past few days ... several case studies have been posted all over the affiliate marketing channels, many networks introduced top-up bonuses, Attila released his guide and posted like a dozen times about it on his FB where others picked it up and shared. This brought a massive interest in push traffic and many affiliates are testing it now, so looks like there are more buyers now than there is inventory available. So prices are going up, and traffic is being distributed to more buyers in smaller chunks.

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Are you running smart cpm or fixed?

They used to just have fixed cpm, which was what I wrote into a previous version of my tutorial.

Since smart cpm was made available, that became the way to get any sizeable traffic. So definitely start there!

If you're already running smart cpm and still not getting traffic, check with Propellerads support. They can look into your particular campaign's settings to see what's going on/wrong.


Amy

Sent from my SM-G930W8 using STM Forums mobile app

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You probably overlooked that the OP is running PUSH traffic, which can only be bough at CPM or CPC, at least I didn't see a smart CPM option for that in the admin. And I guess most people start with CPC.

s3ks3k whats your bidding model?

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That us definitely the case here. When we started with push a year ago no forum even talked about push and there were a handful of advertisers willing to test push notification. But now it's everywhere, bids have changed and grew exponentially. Every network, especially the big ones that alongside a working self-service platform are also working with all of the major DSP's in the market are trying to find the balance algorithm wise how to distribute the traffic. From the one hand, you want the highest bidder to win in the highest bid, but you don't want your self-service platform to be empty and your advertisers won't be able to buy traffic from you. Everybody are buying from everybody on push, you just need to find the one network that gives you the best quality and the best price, and that might mean you'll have to go through all of them, but i guess that's pretty much the job of a media buyer

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From what i know, when the budget is as low as 10$ (there are campaigns with open budgets that i'm positive getting a more decent flow of traffic) the algo tries to moderate the flow of traffic from 2 reasons:
1) If you get too much traffic sent you'll probably reach your cap in an hour - so unless you put the campaign spend on right away it just the moderation so you could get traffic from throughout the day
2) If you reach your cap in 10 minutes, your ad was still sent out there. So your bid won before you reached the cap, meaning you are supposed to pay for those clickss, but if do pay for you can say, and you would be right, that it passed the cap and that is not the amount you intended to pay for. So what happens is, those clicks get filtered and no one pays for them even though in theory your ad was distributed.

So in essence, it's something that makes sure you won't overpay and the network won't get its clicks filtered and lose money

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Most likely you bought traffic on the CPC model. Their algorithm sometimes stops campaigns with a low budget to avoid exceeding the limits.
We in such cases simply increase the budget and run the campaign again.

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I'm bidding on CPC, as that's the only model available for push.

Also tried increasing campaign budgets but still not getting any noticeable volume increase.

Will test out other networks now as a few of my campaigns were profitable.

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You can also bid CPM for push at propeller, but it's better to start with CPC for sure. You would get more impressions at CPM, but if the CTR % doesnt match it, you could get less traffic than with CPC.

I'm also fighting with the volume at propeller a bit, some days it shoots up nicely, then it declines. I'm not able to reach stable numbers too. Maybe that's how it works there, with all the competition. So I'm just launching new campaigns over and over

And yes, testing more networks is always a good idea. Just watch your budgets, I'm sure you noticed all the stories about overspendings lately.

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