ExoClick business intelligence network stats (6)
ExoClick's BI team have been examining our network for some interesting statisics
First, for all you dating affiliates : ExoClick releases dating traffic statistics for Q4 2018
In this second post, find out what the CTR rate was during 2018 across a range of ad formats and offer verticals: 5 ExoClick Network Stats from 2018
Please do not post just links here on the forum, show us some content too 
Here are the number from the report if anyone wants to have a look :
Exoclick, the innovative ad network’s Business Intelligence department has carried out an analysis of the ad network’s Members Area traffic from Q4 of 2018, in order to help advertisers better understand this high quality dating traffic source. ExoClick has exclusivity in monetising dating traffic from WhiteLabelDating.com, Traffic Mansion, Dating Factory and AdultFriendFinder. The BI team looked at statistics globally, and also some specific intelligence for the UK market.
Impressions
With the majority of traffic coming from English speaking GEOs, out of the 993 million impressions served during Q4 here is the percentage split across the top 5 English speaking GEOs:
US 62.2%
UK 26.4%
Canada 5.5%
Australia 3.6%
South Africa 2.3%
Verticals
In Q4 advertisers promoted the following offer types at Members Area dating traffic globally:
VoD 28.27%
Games 24.55%
Dating 23.46%
E-Commerce 14.47%
How to tutorials 9.25%
Display positions by CTR
ExoClick then looked at the average CTR of different display ad formats depending on their position on the screen. Members Area sites have higher quality users that generate more clicks compared to non-membership sites:
Top of page
On desktop, top page position ad formats the Cube and Header banner both give a x3 higher CTR for Members Area compared to non-Members Area. On Mobile the Header banner has a x2 higher CTR.
Side of page
On desktop the Skycraper banner positioned on the side of the page yields a massive x10 higher CTR, and NTV A/B/C formats, displayed at the side of a video, have a x2 higher CTR.
Bottom of page
On desktop the Instant Message format has a x2 higher CTR and the Footer banner yields a x5 higher CTR. On mobile the Footer banner has a x2 higher CTR.
Top ad formats by volume Global versus UK
Looking at top ad formats by volume on desktop and mobile, ExoClick compared global impressions and UK impressions, here are the percentages:
Desktop Global UK
Banner rectangle 300×250 37.29% 43.4%
Banner Leaderboard 728×90 3.05% 8.62%
Full page ads 0.39% 0.41%
Mobile Global UK
Banner 300×250 41.97% 32.13%
Banner 300×100 10.69% 19.57%
Banner 300×50 10.66% 0.89%
Full page ads 0.74% 0.56%
More info and commentary is in the report that's linked in the opening post.
The second report has some nice data too, along with a few infographics.
For example the average CTR based on the vertical :
Or the CTRs of particular AD formats for specific verticals :
Its funny how big dick pills get re-classified as ecom.
Will try to explain that to my FB rep.. next time I try to push that shit.
"VoD 28.27%
Games 24.55%
Dating 23.46%
E-Commerce 14.47%
How to tutorials 9.25%"
Originally Posted by johner911
Thank you for sharing stats! 01-17-2019 01:59 PM
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