Hi Guys,
I've just started running the same profitable zone X in 4 different SmartCPM Campaigns which are at different bids
- 0.9 SmartCPM
- 1.4 SmartCPM
- 1.9 SmartCPM
- 2.4 SmartCPM
The question I have is whether I'm actually driving up the bid price for zone X over time until it reaches 1.91CPM?
That is, end up paying just a little better than 2nd highest bid?
I just started this yesterday and the average CPM on the 1.4, 1.9 and 2.4 Campaigns has gone from 0.83 to 0.91.
Not sure if that is normal volatility or if I am in fact driving up the price of Zone X by doing this.
Yup, when you place multiple bids on the same zone, you are directly competing with yourself and possibly driving up the bid. When doing this, make sure you have a low impression cap 1/24 or something like that and keep the budgets low too.