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Tracking use down a funnel with Voluum (25)

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Hi -

Can you use Voluum to track a user's progress down a, say, five page funnel, and know on which page they give up and click away? Or know at least which is hte last page they saw?

And if so does Voluum have any way of depicting that graphically if I sent 100 visitors to that first page - maybe a bar chart, showing user numbers that converted from Page1 to Page2, then P2 to P3, then P3 to P4 etc?

Thanks,
Phil

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Not natively, but for now you can hack a solution by either:

1) setting up subsequent landing pages as offers and/or
2) manually firing the mytrackerdomain.com/click/x pixel with javascript on the page

Disadvantage is that it requires you to dig a bit deeper into your stats as your overall CTR will be inflated.

Really hoping they roll their own native solution for it soon, even a really basic one.

Other option would be to use Google analytics.

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Thanks - that's a shame. And I always find GA to be another whole level of nightmare. FunnelFlux it is then.

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Hey Phil,
Another option would be to create multiple conversion types, ie. step1, step2, step3, and then placing tracking pixel with event type specified on each step - this way it will be easier to track and analyze, as you will have a column in reports for each step.
Thanks,
Justyna

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Thanks Justyna - I have this in a support email with you, but this may be quicker and more helpful to other people.

I have a lot of multi-page funnels - generally a sequence of three or four landers leading to an offer page. How many custom conversion events can I generate per funnel? And are there any limits to the number of custom conversion events in my account?

Thanks,
Phil

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Phil,
yes, there's a limit - you can have up to 10 custom conversions/one account. I can ask my Dev Team if increasing is possible, if needed, just lmk & thx!
Justyna

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Hi Justyna,

Yes please, could you ask? This is central to a large part of my existing business model.

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With the setup I suggested you can still see what % of visitors went to a given page/offer, so there's no lack of clarity there at figuring out where people are dropping off. You just have to be more explicit about naming/versioning so you know what belongs to what if you're testing a lot of things. Setting up events for every step seems a bit too messy imo. I'm currently running basic linear funnels with Voluum and it gets the job done fine, and actually I prefer it over FunnelFlux in many ways. I'll see about writing up a guide here.

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Which set up is that dude? Setting up subsequent landing pages as offers?
If you or anyone had time to write that guide it would be very helpful.

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Hey Phil,
I've asked our Dev Team here at Voluum if such improvement (increasing the number of custom conversion events from 10 per account) can be made and unfortunately it's not a quick fix possible for now as it may cause some performance downgrade.
But I've shared the feedback I got from both you and @thedudeabides (thanks a million for it!) with our PMs and have it on my radar for now. I'll try to either push increasing this no. in the future/implementing a native solution or write some workaround for this and similar cases. Will keep you updated for sure. Sorry I don't have better news for now. Also, if you think of something more to add here, please share it with me!
Thanks
Karolina

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Thanks Karolina for asking. Obviously do keep us posted, though any custom solution is probably a year off? Last question - are the ten available conversion events recyclable - ie can they be reused from funnel to funnel?

And thedudeabides - is there anything about your GA setup that you can share on here by any chance? That's one software tool that invariably fries my head. Just generally how you'd go about it?

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I don't use GA currently, but I've seen others use it to track flows & surveys. I'm sure there are guides out there somewhere on the web.

I use the hacked together solution mentioned above.

So if you have a funnel that's 5 pages long, you'd create a Landing Page with 4 offers. Each offer is your next landing page in the sequence, eg Offer 1 is your funnel page 2 and url, offer 2 is funnel page 3 and url, etc.

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Multistep landing pages (funnels) are definitely needed, please consider it adding guys.

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Got it, thanks thedudeabides

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Yeap it should work

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Sorry for the delay but I wanted to talk to Voluum devs first to give you a realistic forecast on when we'll create a custom solution supporting multistep funnels. It's in our pipeline for Q2 2019. Implementing it requires some big changes to the platform, that's why this functionality can't come sooner.

As for the second thing, they are "recyclable" meaning you are able to edit the custom conversions you've already added to the panel and reuse them. 10 relates only to the no. of slots - so the entities you're able to add.

If there's anything else you're curious about, lmk.

Karolina

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Likely to be a complete garbage fire and is absolutely untested, but this should work (in theory?)

Setup a traffic source with a parameter called ‘step’

Create a campaign

ALL the landing pages have the cta button linking to the campaign link, but with the step variable equal the step number down the funnel

E.g on lander 3, voltrk.com?2422-344?step=3

In your campaign destination/flow, have a rule that routes visits with a specific step to the right landing page. So anything with step=3 goes to lander set 4

Final step number direct links to the offer in destination rule

The user is basically getting sent repeatedly through the same campaign, but gets sent to a lander further down the funnel

You’ll be able to see how far people got down your funnel by doing a break down on the step numbers, as no lander ctr. Can even split testing routes by having a number of landers rotating under each step. Shit, it would even auto optimize!?!!!?

Hopefully that makes sense, should work hopefully. I’ll need to test it though.?

Other thoughts

- I’m not sure how Voluum would react to multiple entries to a campaign,

- caching in browser of the redirect?

- visits stats useless now, use impression pixel on first entry to track unique entries to main campaign nicely on dashboard?

- could cost a lot in actions at high volume

- last lander can have voltrk/click

- perhaps direct link the first campaign visit to the lander as an offer, so you get the cid. Persist that, then pass them through crazy campaign flow. When they convert, pass back the original cid in playback so stats are clearer (if you need to track placements also etc)


Sent from my iPhone using STM Forums mobile app

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Thanks for this information Karolina. The sort of thing I'm after is really supplied very well by Mixpanel. If you guys can get the ability to generate those visual bar charts of funnels - on the fly like MP do - you'll have a killer feature.

And that's really interesting Nick - bit beyond me to comment at the moment (!) - what does anyone else with more experience of Voluum think?

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Yup, that would work but it's a mess in reporting - there are actually 3 ways to do that (I found out lately), unfortunately all workarounds for now . I'm working on updating them and creating step by step walk throughs, so please be a little patient with me. I should have them ready soon.

Karolina

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The setup Nick mentioned is actually currently being used by some for tracking ecom lististicles, with one campaign to run to the lander, and a second rule based campaign (eg mytracker.com/click/1?offer=gadget1) to redirect to a specific offer or lander & offer sequence. I found it pretty messy though. You need to pass the clickid from the first campaign to the second, so revenue is duplicated. And you end up having to jump between two campaigns to compare stats. Running to one campaign with rules like that, the visits are duplicated, which makes it hard to analyze which placements are performing best. Now that I think of it though, you could get away with that on VoluumDSP since traffic costs there are fixed/done for you.

But I would still recommend the setup in my last post with landers as offers - it's the simplest.

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Hi guys,

I'm getting round to setting up one of these multi-page funnels on one of my older sites.

I run into a road block at the first stage - I want to track organic traffic through the funnel.

So I go to https://doc.Voluum.com/en/tracking_organic_traffic.html

Half way down it says this:

"Voluum Note: If you need to use a secure connection (https://) for your campaign funnel, generate the code block only if the SSL-enabled domain is set as the main domain in Voluum. It can be either a Dedicated Domain or a Custom Domain. Otherwise, the pixel would not work properly."

I'm not sure I understand what this means. Is it that you can only have one SLL domain you can track activity on?

Problem is that the domain this funnel sits on IS SSL-enabled, but it can't be my main domain in Voluum as it's a completely different business area.

Is there any way round this? I don't want to start incorporating this site into the affilate marketing activities.

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The main domain is used as a domain while generating a campaign URL, click URL, and tracking pixel URLs. So this fragment means that you have to check if you have the SSL enabled for the domain set up as the main domain in your Voluum account because its name will be automatically used in the direct tracking pixel code for this campaign. You can check what domain is selected as your main domain in the Domains tab.

No, you can have the SSL enabled for all of the domains you use (so both for your dedicated and custom ones). If you want to use a different domain to track this campaign (lets say track1.com) and different domain to track all the other campaigns (let's say track2.com), you need to select track1.com as the main domain (in the Domains tab) before creating this campaign (so the direct tracking pixel will be generated using the domain's name you want - track1.com) and then after you create this campaign, change the main domain back to track2.com for the campaigns you create in the future.

I hope it's more clear now
Karolina

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Ahh, got it. Thanks Karolina.

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As was said before, multistep funnels aren't supported by a custom solution developed by Voluum yet, but there are ways (in the guide 3 to be exact) you can make them work for now. I've created a separate thread where I showed you step-by-step how to set it up correctly. I understand it's not ideal - in a way it's a workaround - but since there are many of you who already use multistep landers and get confused with setting up tracking in this specific case, sharing them with you only seems fair. I did it in separate thread so they are more visible for others having the same issue. Pls feel free to check it out and comment. I'll be monitoring both threads so I won't miss anything.

Link to the thread: https://stmforum.com/forum/showthread.php?43381-Want-to-track-multistep-funnels-in-Voluum-%85-3-WAYS-to-achieve-it-Step-by-step-GUIDE

Our Product Management team is aware of this problem and wants to define it broader so the solution we develop works for a high number of cases. If any of you wishes to be our point of contact when it comes to this feature, PM me or let me know in a post here and I'll be happy to introduce our PM to you. Also, if there is anything else you want to add, I'm here to gather all your valuable feedback - we will go through all of it in the next stage.

I hope you'll find the guide useful for now.

Karolina

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Hi Phil!
Just a quick update - we've increased the custom conversions' limit/one account from 10 to 20.
Karolina

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