Hi,
We've launched our new store this year https://fortyanddeuce.com/ and setting out up the loooooong hill. Still got some tidying up but that's an endless job eh!
I've played with FB ads in the past with little success but in fairness I haven't ever rolled up my sleeves and gotten dirty. I've decided 2019 is the year :0
First question!
Would it be better to drive traffic to a targeted product in a Forty&Deuce facebook shop OR a targeted landing page on my domain?
I guess there are pros and cons to both approaches, but I would personally go with own domain. The reason is simple, whatever lives on the FB platform can also be killed by them, when they decide so. While your own domain is yours and you can also use other traffic sources to drive traffic to it.
Then again, why not do both? You can run ads for both on FB, no?
I recently clicked the market place link in FB to see if there were any early mover opportunities. I thought marketplace was just a craigslist replacement but I was wrong.
1. Facebook is actively promoting certain sellers selling brand new items, AND they are all using FB stores with FB checkout enabled. I'm 9(% sure this is 100% free organic traffic. But could be wrong. Proof being the items have this in a tooltip ("Facebook Marketplace's featured deals are hand-selected by our team each week. We provide an additional discount to maximize your savings.")
2. The sellers being promoted also had their own store on their domain.
So... just saying it's worth a look. Potential huge early mover advantage here.
will take a look - but the downside is that you have no control over whether FB choose you. I've seen he marketplace but seems very local and full of old secon had stuff - not sure if there's a scalable strategy there
Also on the long term it's best to drive traffic to your own site. People may not buy that specific product you are pushing, but might be interested in other relevant stuff. So it will result on long term for a bit of branding, but also getting traffic to your site will make it worth much more if you may sell it in future (while paid traffic isnt that worthy as organic traffic ofcourse).