Best long-term strategy for Affiliate Marketing - Leadgen? (13)
Best long-term strategy for Affiliate Marketing - Leadgen?
Hello,
I was wondering if anyone has seen this post:
https://charlesngo.com/lead-generation-101
and to what extend do you also see the claim that leadgen is the most stable type of AM activity supported via empirical evidence, i.e. people you know, meet in conferences, etc.
What's the catch with leadgen then? Why isn't everyone doing it but are rather doing ecommerce, blackhat and whatnot? 
Or does it require a lot of experience to turn profitable (i.e. not for noobs)
Charles is great and he's right! Lead Gen is stable. Over at Core Digital, we've owned the site LowerMyBills and ClassesUSA for decades and we are still going strong.
We aren't going anywhere unlike the "$1 Win an iPhone" pin submit craze a couple years back.
Let me know if you'd like to discuss more on our mortgage/refi, edu verticals.
Skype: live:jschneider_236
Thing with leadgens is that the most and best offers usually are available in high competitive and rathewr expensive Geos.
So it´s not that easy to gest started in these environments but when you have good working campaigns there then for sure it can be pretty stable, leadgens are there for long time already and probably will stay for some more time.
But since lead gen (especially sweeps) converts quite easy it’s recommended to start with as a newbie.
Getting a few conversions in even with -40% ROI must work motivational, especially if you know its quite easy to optimize.
That being said lead gen offers can mislead in your predictions of revenue, becasue you may miscalculate on mickey mouse / fake leads which are getting scrubbed after a while, not instant.
Make sure you push quality traffic on lead gen please!
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Lead Gen is definitely a great choice with stability in mind, it's been here forever and won't go away anytime soon. Businesses will always need customers, so they all want the leads.
It's also important to realize that leadgen comes in many shapes and forms and many other affiliate verticals are leadgen too. Pretty much everything that's based on email collection is leagen actually ... dating, sweeps, vouchers ... it's just not as targeted as financial leads for example. Some are better suited for newbies than others of course.
If he says it, it must be true!
Haha..
Yeah leadgen was, is and going to be around for sure in many different ways as Matej said, so it makse sense.
As for catch -> one of the main catches with this offers is QUALITY.
It's easy to convert these offers, flows are mostly very simple, but it must also back out for the advertiser, so he is able to monetise those leads on his backend.
That's the main "catch" I would say.
Btw I recently also revealed a working leadgen campaign and offer in my latest follow along that made $200/day. (see the link in my signature).
Don't get me wrong, with my last post I didn't want to say that leadgens are bad for beginners.
Actually I also recommend leadgen sweeps as a good vertical for beginners although I also recommend to run them first in rather easier Geos.
And sure leadgens are not all about sweeps, they are available for many different verticals.
But as already said, quality is a big factor especially for verticals like dating, financial stuff.
And very niche specific leadgens (like local plumbers, lawyers, dentists) also need to be seen little bit different in my opinion because you can't run them as broad as you can do with other verticals.
And very niche specific leadgens (like local plumbers, lawyers, dentists) also need to be seen little bit different in my opinion because you can't run them as broad as you can do with other verticals.
Lead Gen for businesses is here to stay. Every single business needs leads and will need leads. I wrote a lengthy article in June about why I think that is the ONLY type of performance marketing that will survive. It's well worth it to invest free time into creating a product for lead gen space.
Was waiting to see what exactly he's talking about as leadgen is kind of ambigious. Excited to see he's actually talking about capturing emails and marketing to your own lists, as that's something I've been working on.
Regarding your question of how common that is, it's very rare to meet someone in this industry both doing media buys to generate their own leads and mailing to them at scale.
Majority of affiliates I know are focused on "fast cash" and making the most of a front-end funnel on traffic sources, and that usually entails running as aggressive as they can to beat out the competition and squeeze out as much ROI as possible.
As e-commerce has taken off have been seeing a lot more attention payed towards moving towards generating life-time value (LTV) aka "the back-end" via re-targeting, email, and various messaging.
The funny thing is, adding in an email opt-in to your funnel doesn't seem to substantially decrease profitability, at least not on display traffic. That's something Hugh/Caurmen (RIP) just kind of casually mentioned in one of his talks years ago that blew my mind, and my experience has paralleled that so far, not just with email opt-ins but with push notifications too.
It seems like there are two conversations going on here:
1. Promoting lead gen offers as an affiliate.
It’s a decent strategy but you are still at the mercy of the advertizer, so not exactly how long “long-term” means to you.
2. Building your own lead gen offers.
Here you are building your own business, so it’s technically not affiliate marketing anymore.
What is your goal @cochiloco?
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Originally Posted by Mr Green
So for example, have a campaign in FB or another traffic source around the mortgage vertical, with targeting (or blacklisted placements depending on source) and landers already in place and then just plugging in offers as they come and go. Same for auto-insurance, etc. Of course not just one campaign per vertical but multiple more nuanced and targeted ones but you get what I mean.
Or even build e-mail lists around verticals and then occasionally promote offers as they come and go.
That was my idea for long-term and whether the lead gen space would be the most appropriate for that.
Originally Posted by cochiloco
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