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Affiliate networks - are they worthwhile? (6)


01-14-2019 11:52 PM #1 gaukmedia (Member)
Affiliate networks - are they worthwhile?

I came across an article by Charles Ngo about finding new affilaites fro my programme.

https://charlesngo.com/find-affiliat...offer-product/

he reccomends signing up to a network and gives a couple of examples CJ and Shareasale. Atm I have a comprehensive affilaite add on to my Prestashop installation but see a long road trying to find and onboard affilaites.

So signing up to a network should, in theory, give me instant access to a network at a cost.

Anyone got any advice?


01-14-2019 11:59 PM #2 Mr Baffoe (Veteran Member)

What's your product?


01-15-2019 12:14 AM #3 gaukmedia (Member)

https://fortyanddeuce.com

This is all unique artwork created by us - we can print to order on almost anything


01-15-2019 09:17 AM #4 matuloo (Legendary Moderator)

Working with affiliate networks could bring you new affiliates, but it's not that easy. You need to OPTIMIZE everything on your end first, otherwise your store will not sell and affiliates will not promote it.

And to be honest, you have quite some work to do with your store. It took me a couple minutes to figure out what you are selling. I need to see samples STRAIGHT away, show some tshirts and mugs right on the home page.

When I check some drawing, the "quick view" button covers the center of the image so it's not visible. When I click it, there is just the graphics, can't see what it looks like on the shirt or mug.

Some of the texts are not readable, here for example :



I personally would promote this, cause I don't think it would work, so why waste traffic on it?

You also need to give the affiliates some options to target your products, to give them an edge ... some sales like 2 for the price of 1, buy tshirt get mug for free etc ... I would create dedicated landing pages for these and let affiliates link to them.


01-15-2019 09:53 PM #5 jack_l (Veteran Member)

Loved the art man! Extremely cool. You could also add in the '42 faq' section thing that it was one of the 'Numbers' on the greatest tv show of all time- Lost

But yeah, it reminds me of other successful art-based Shopify stores I've seen online. Most of them seem to base their success on either 1) the writing/music/art of the website's owner, which generates an organic following of repeat customers or 'fans', or 2) really nailing the Instagram thing.

The latter seems especially congruent with the site given the artistic, visually appealing nature of the product(s).

I'm far from an expert on this, but to give my two cents, it seems to me the operative question is which products are going to have a margin that can allow affiliate sales to work....

Are you going to have a vsl that describes the art and backstory and creates an emotional response and then pitches some bulk order or special deal at the end? Or does the affiliate just link to the home page and hope to have the lead buy something? Or are there 8 really good products each with a killer landing page kind of like Ape Survival or one of those type of sites on Clickbank?

One method I've seen work for stuff like this is a combined affiliate/influencer type of thing where you are paying for email leads.

So some Instagrammer or Blogger or Youtuber talks up your site in a video, puts a link in the description, and then you pay them 2$ for every email sign up that ensues (or however much you agree to, 3$... 5$...1$.. whatever). Then you monetize the heck out of that list with really good follow-up sequences, broadcasts, etc so that your making back 15$ per email lead over the first 6 months after signup.

Again totally just thinking out loud- and I definitely love the artwork man its great!


01-16-2019 03:59 AM #6 gaukmedia (Member)

Hey Jack - really great input - and pretty much YES to all of those points - I've run affiliate programes in the past for my other products at gaukmotors.co.uk and to be honest I'm only looking to work with a very limited number of elite affiliates so that we can work together. I had severl hundred affiliates and 99.9% were not worth the time so not looking for a scatter gun. (and to pre-empt the question of what happened to my other affilaites, we've just spent 3 years rebuilding the site so lost touch and it was a different niche).

Another thought I'm exploring which you touch on is developing the multi store giving a platform for top artists/photogrophers to sell their designs, printed on anything. We'll also widen our niche to include other popular markets.

So the store is only just launched and this is the beginning of the journey. I have to remain focused too! - I'll give more thought to your comments and will add Lost to the 42faq - although it's most definately not the best show on Earth, that accolade goes firmly to Peaky Blinders!


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