📊 Native Advertising 2018 - The Year in Review (11)
Hey guys, hope you've started this new year on the right path already! 
As 2019 has just started, I believe it is the right time to take a moment and have a look back on what happened on natives during 2018.
To get a better idea on what happened during last year, we gathered the stats reported by two of the most reputable sources when it comes to competitive intelligence and web traffic monitoring tools: Adplexity Native and SimilarWeb
The Numbers Behind Native Advertising during 2018
According to SimilarWeb the total number of visits delivered by native advertising networks during 2018 (Dec 2017 – Nov 2018) is more than 12 billion (and this volumes belongs only to the redirect urls we used to create the report)
| Ad Network | Total Visits | Traffic Share Desktop | Traffic Share Mobile | Monthly Visits | Monthly Unique Visitors | Avg. Visit Duration | Pages / Visit | Bounce Rate |
|---|---|---|---|---|---|---|---|---|
| Outbrain | 4.504B | 26.54% | 73.46% | 375.3M | 166.4M | 0:01:38 | 1.48 | 75.99% |
| Taboola | 4.173B | 18.28% | 81.72% | 347.8M | 170.9M | 0:01:32 | 1.49 | 77.18% |
| Yahoo Gemini | 2.215B | 3.86% | 96.14% | 184.6M | 81.44M | 0:00:35 | 1.17 | 90.37% |
| RevContent | 502.8M | 3.55% | 96.45% | 41.90M | 28.51M | 0:00:43 | 1.27 | 85.38% |
| MGID | 764.1M | 22.24% | 77.76% | 63.67M | 42.21M | 0:00:51 | 1.36 | 81.46% |
| AdsKeeper | 168.9M | 22.21% | 77.79% | 14.07M | 9.671M | 0:00:33 | 1.28 | 83.93% |
| Content.ad | 5.269M | 21.83% | 78.17% | 439K | 192K | 0:01:08 | 1.36 | 83.26% |
To translate the above number of visits into campaigns, we went on Adplexity Native and during 2018 only, it has detected more than 330k campaigns. Here’s a quick overview of the total number of detected campaigns from each traffic source.
| Traffic Network | # of Camps |
|---|---|
| Outbrain | 110815 |
| Taboola | 77698 |
| MGID | 61388 |
| RevContent | 55422 |
| AdsKeeper | 8978 |
| Content.ad | 8614 |
| Yahoo Gemini | 7245 |
Furthermore, while analyzing the data reported on Adplexity, we noticed that out of 330k detected campaigns 2/3 of the traffic was focused on the following country and language targeting as well as offer networks.
| Countries | Languages | Offer Networks |
|---|---|---|
| United States (49967) | English (237991) | VikingClicks (5367) |
| United Kingdom (26269) | Spanish (46729) | ClickBank (5256) |
| Canada (22707) | Portuguese (14963) | ClickSure (4271) |
| Brazil (18900) | German (13780) | Oasis (3185) |
| Germany (15188) | Russian (13031) | RewardsAffiliates (2669) |
| Indonesia (14956) | French (9631) | BinPartner (2663) |
| India (13578) | Vietnamese (8389) | AdCombo (2504) |
| Australia (13472) | Italian (7372) | ClickDealer (1621) |
| Viet Nam (12805) | Indonesian (7175) | Advidi (1129) |
| Thailand (12439) | Thai (6974) | GiddyUp (1047) |
Of course, this year again affiliates already used a big chunk of the native traffic inventory and the below ads from Adplexity are the proof.
Continue reading the full report on our blog to see more ads like these (including ad trends) and find out more about:
- Hottest Growing Verticals
- Top Performing Ads by Traffic Network
- Top Offer Networks by Traffic Network
- Top Performing eCommerce Ads on Native
- Full Traffic Network Analysis (desktop/mobile referrers, monthly volumes, geo traffic share and more)
>> Get a Copy of the Full Report Here <<
That pdf is solid for creating an idea what's working on Natives!
Cheers,can Learn a lot of things
Fantastic report. Much appreciated!
Thank you very much for this report!
Haven't heard about VikingClicks. Does anyone know them?
Originally Posted by mrbraun
That's all I know but just wanted to share since it just came up over there too
Originally Posted by jack_l
That's all I know but just wanted to share since it just came up over there too
I tried it with 2 different emails, but I didn't received anything. I will PM you my email.
Very nice report and some impressive numbers in it, thanks for the share!
Thanks for the kind words guys! Hope the report helps you on squeezing out the most out of 2019!
Originally Posted by escobar
If someone didn't receive their copy of the report, please drop me a PM with your email address. Thanks
Platinum strikes again!
Definitely another one for the newsletter!
Amy
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