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How long are you running an offer on push? (12)

01-13-2019 09:21 AM #1 yovoyov (Member)
How long are you running an offer on push?

Hi guys!

I was wondering how long are you able to sustain one offer profitable on push with regular creatives refresh.
I have 2 GEOs with same offer type that were working vey well for me until very recently. I was changing creatives once in 4-5days and twitching the angle a little bit but it only lasted for 3 weeks. Now no matter what I do it is not performing as it used to be. I was changing offers too but still improvement was little.
Is the lifespan of an offer on push really that short for you too? If so how often are you changing the offer type?

01-13-2019 07:58 PM #2 matuloo (Legendary Moderator)

Quote Originally Posted by yovoyov View Post
Hi guys!

I was wondering how long are you able to sustain one offer profitable on push with regular creatives refresh.
I have 2 GEOs with same offer type that were working vey well for me until very recently. I was changing creatives once in 4-5days and twitching the angle a little bit but it only lasted for 3 weeks. Now no matter what I do it is not performing as it used to be. I was changing offers too but still improvement was little.
Is the lifespan of an offer on push really that short for you too? If so how often are you changing the offer type?
3 weeks is too short, the problem will be elsewhere. Based on my (still limited) experience, the ad serving algo can have huge impact on the campaign performance. On some days it will work fine, then when the competition changes and you get moved in the bidding chain, the performance drops.

So far, push has been really quite "short lived", the campaigns tend to die quite quickly, but usually on the AD level, not the whole offers. So definitely test another offer in the same niche.

It's also possible that there are some issues with the particular offer you are running ... so just this one stopped working, but not because of the nature of push traffic, but because something changed/went wrong with the offer. I would also recommend to check your setup ... is your funnel working 100% as it should and is the loading speed fine?

01-14-2019 04:29 AM #3 erikgyepes (Moderator)

I'm still new when it comes to push (running it only for about a month), but I can say that campaigns can last pretty long.

Definitely the offer should not die, if it's a proven offer that still works for others and generates $$$$.

Ad creatives and copy is another story, but what I find is that if the creative is general/broad they last quite long.

My longest push campaign is now running for over 1 month with same creative/funnel, but it's rather an exceptions and it's already well-oiled (optimised).

Sometimes if ti dies it's enough to relaunch it again (so it's a new campaign for the algorithms) or relaunch it with different creatives.

01-14-2019 07:40 AM #4 yovoyov (Member)

Thank you guys!
I do have proven funnel that haven’t changed. What I haven’t tried is restarting the campaigns and I’ll try that. Also I’ll try offer from different network as I was changing offers within same network. I’ll post update later on with the results.

01-14-2019 08:52 AM #5 zeropark (Senior Member)

Hey all,
this may be obvious but when changing your creative sets, always remember to use high-quality creatives, avoid text on creatives. Bear in mind it's really small, so the hq creative + powerful headline will do the trick.

Our advertisers are usually testing their creative sets for min. 1 week and if they work then they keep them running for +1 month.

@yovoyov are you running Push with Zeropark? Any help or insights needed from our support or Account Managers?

Thanks,
Justyna

01-14-2019 03:36 PM #6 yovoyov (Member)

Quote Originally Posted by zeropark View Post
Hey all,
this may be obvious but when changing your creative sets, always remember to use high-quality creatives, avoid text on creatives. Bear in mind it's really small, so the hq creative + powerful headline will do the trick.

Our advertisers are usually testing their creative sets for min. 1 week and if they work then they keep them running for +1 month.

@yovoyov are you running Push with Zeropark? Any help or insights needed from our support or Account Managers?

Thanks,
Justyna
Hi zeropark,
Yes recently I started to test your push traffic but still it's too early to say how does it perform. Sure I would like some insights I am always open to learn something new.

01-14-2019 04:16 PM #7 mrbraun (Moderator)

Hey!

There are several factors:
- Creative
- LP
- How is big the country
- Competition

I recommend to create 3-5 creatives with different angles. Often sources divide the base of subscribers, so you will not cover all base even with 10 creatives. For now I always keep 5 creatives live, and when I see that some of them are doing bad - I stop them and create a new one.
Also don't forget to change the LP at least 1 time per month. It helps me a lot. It's just recommended.

01-15-2019 03:53 PM #8 zeropark (Senior Member)

Quote Originally Posted by yovoyov View Post
Hi zeropark,
Yes recently I started to test your push traffic but still it's too early to say how does it perform. Sure I would like some insights I am always open to learn something new.
Thanks and good luck with your push campaigns! Keep us posted on the progress. I also reached out to you directly with some insights

01-16-2019 04:19 PM #9 yovoyov (Member)

After some testing I can say that it was not the offer for sure. The issue I think is the one that mrbraun pointed - competition. What I saw in the new spy tool for push is that for the given geo many many other affiliates were running the same type of offer and probably this was the reasons for my drop. Changing the angle helped a bit but it's not on the levels from before.

01-16-2019 08:09 PM #10 matuloo (Legendary Moderator)

Quote Originally Posted by yovoyov View Post
After some testing I can say that it was not the offer for sure. The issue I think is the one that mrbraun pointed - competition. What I saw in the new spy tool for push is that for the given geo many many other affiliates were running the same type of offer and probably this was the reasons for my drop. Changing the angle helped a bit but it's not on the levels from before.
There is really a lot of interest into push at the moment, no wonder since it's so easy to use and many are finding their first profits thanks to this format. It's the typical life-cycle of anything new in AM, as soon as the word is out, people move into it in masses. The importance of angles goes up dramatically when this happens.

01-17-2019 05:10 AM #11 erikgyepes (Moderator)

Exactly as said above.

Competition is driving bid prices up and the traffic cake is slicing into many parts now.

01-17-2019 02:45 PM #12 AdMaven (Veteran Member)

Well, you're describing a saturated market right here. For instance, on our self-service we saw in the last few months a lot of Nutra offers, it's was kind of new for our users, the early results were quite amazing across the board, but at some point, the results simply normalize. Meaning, you still get positive ROI, but you wont get the same results when you just started. Like other said here, see if you try a different offer from the same niche you still see low results.

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