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Branded apparel ecom store on Shopify (1)

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Hi All,


Here is my plan of action. Please chime in with your .02c.

Phase 1

• Choose two niche (already have them in mind)
• Hire a design freelancer to create 15-25 designs based on different angles for each niche (number of designs commissioned depends on price).
• Create multiple FB campaigns to test the different design/angles against specific target groups. As this is a testing phase with no real conversion expectation I need to keep spending reasonable while also allowing enough for accurate testing. How much would you all recommend for testing budget?
• Testing will include image ads, I'm thinking video ads as well.
• I will have a FB page in which I will be posting relevant content for both niche to increase engagement.
• The ads will lead to a LP for coming soon with an email newsletter.

Phase 1 is mean to only test interest in each niche to see If it is worth my time.

Phase 2

• After testing multiple designs and angles. Figure out if there is an interest overall in each niche.
• Take the top performing designs/angles and use that to create my original products for my store
• Get in contact with a manufacture with the winning designs
• Rerun the winning campaigns and test between direct to store or AD -> LP -> Store.

Phase 3

• Have more designs/angles commissioned to test.
• Rinse and repeat.
• Test out design on other items outside of apparel.
• If sales are going well, duplicate this effort on other advertising platforms.

Again any advice would be greatly appreciated.

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