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Confused on how to calculate ROI with Bot Test (11)

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Hey,

So I've implemented Platnium's bot detection technique which requires you to create an extra offer for bot detection.

However, I've noticed that my metrics on my real offers are halved because of the bot offer, i.e. the cost is half. Please see : https://prnt.sc/m487mz The bot offer is reporting 13.78$ in spend even though it has 0 weight in offer rotation.

The total adspend here is 27.54$ but my real offers only sum to half that at around $13.78. The bot offer accounts for the other half which screws over my metrics.

So would I have to manually 2x the cost on my real offers to calculate accurate ROI and other metrics? A bit confused here on if this is the correct practice to follow. Not sure if I'm missing something in Voluum that allows me to exclude the bot offer from metrics.

Tracker is Voluum.

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Whats the actual setup of the campaign? Can you post the link to platinums method, I don't remember exactly what setup he used.

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Maybe I'm missing something...but why wouldn't you just take the actual spend as shown at the traffic source, and use that to calculate ROI?


Amy

Sent from my SM-G930W8 using STM Forums mobile app

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Hey so, this is for first offer : https://i.imgur.com/Gz4YZYH.png and this is for the second offer :

https://i.imgur.com/4KKSSuS.png

I've looked at the thread and this is the correct setup.

The problem is that since the bot offer is shown as spending on Voluum, I would have to 2x the cost of each actual offer that I'm running.

Blurred some stuff out in case someone else is running the offer.

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Hey, do you mean manually do that for each offer? I can certainly do that but I was hoping to avoid that.

As I'd also need to 2x every placement cost from the traffic source as well. Since the actual adspend is 27$ and the 2 offers combined report $13.5 on Voluum.

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OK, I think I know what you are after.

The current setup will not work, you have 3 offers in rotation so Voluum will automatically send traffic to all of them when users click on the CTA... so even regular traffic will go to the bot offer, because it's one of the 3 offers in rotation. On top of that, the clicks on the hidden CTA will also go to the bot offer.

The only thing to set this up in Voluum ... at least to my knowledge, would be to use multi offer urls and you would be limited to using 1 real offer and 1 BOT offer.

Link the REAL cta to : "trackingdomaincom/click/1" and the hidden link to "trackingdomaincom/click/2" ... the real offer has to be 1. in voluum, the bot offer has to be 2. in the offer list for that campaign. This way, all clicks on the real CTA will go to offer 1 and all clicks on the hidden cta will go to offer 2.

I'm not sure if voluum offers an option to setup groups of offers to assign to specific multi-offer urls, don't see the option in the setup though.

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Thanks for the response. Yeah I have multi offer urls configured such that click2 goes to the real offer and click1 goes to the bot offer.

For now I will just take Amy's suggestion and calculate from the traffic source.

Thanks again.

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Another way to keep bot test stats from affecting your, would be to do a bot test FIRST, and THEN set up a separate campaign to run "for real".

According to Caurmen, running 30-50 impressions to each placement should be enough:

https://stmforum.com/forum/showthrea...n-any-campaign

So what you can do is blacklist each placement as it reaches 30-50 impressions. Yes this can be quite a hassle - but if you refresh stats every 5 minutes in the beginning for the first 15 minutes, say, and then check and blacklist every hour for a few hours, that should be enough to identify the biggest of the heavy-bot placements.

Voluum has actually just come out with a new bot tester feature - I'm contacting them to participate in the beta-test. Will write that into the 'bot testing' lesson of the 40-day tutorial. Hopefully that will eliminate the issue you're having.



Amy

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Hey Amy,

Thanks for getting back to me!

I actually did manage to get a beta test for their bot detection system (or Anti Fraud Kit as they call it) and its working pretty well. They offer a way to very easily track invisible link clicks like the one described in Platnium's and Carumen's tutorials. All I had to do was go into Settings and check the box that says 'Invisible Link Clicks' and put in a script they they provided into my LP code. The script from what I understand from my limited technical background creates an invisible html element that bots click. So its pretty much the same as the method found in the tutorials. Bot clicks are then reported as Suspicious Clicks. This was very very easy to setup and I did not have to create an additional offer in Voluum.

So to any one else having this problem, I suggest that you just contact their support from this url

: https://doc.Voluum.com/en/afk_overvi...20Fraud%20Doc#

like so : http://prntscr.com/m6tn9m

I got a response within one business day notifying that they had turned on this feature for me. Hope this helps anyone else who wants a smooth experience in calculating the metrics.

Thanks

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Ah, didn't even know they had this feature, thanks for the tip

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If anybody else is up for testing our Ani Fraud Kit just PM me.

@telebind123 - thanks a million for your feedback. If you need any help also don't hesitate to reach out to me or my team

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