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Suggestion: Remarketing/ Retargeting feature inside Voluum? (13)

01-03-2019 12:07 PM #1 forgamon (Member)
Suggestion: Remarketing/ Retargeting feature inside Voluum?

I was thinking about this....

Say you have a campaign:

Lander A
Lander B
------------
Offer A
Offer B

If a visitor for the first time goes to offer A and converts, the postback is sent back to Voluum. Now, it would be cool if Voluum stored this information as well as stored a cookie on user's device.... so that next time this SAME visitor goes to any other campaign where there is Offer A, we could make a rule that would say for example: If Visitor converted on offer A, then DO NOT SEND HIM/HER to Offer A. Instead send them to offer B or C, where they haven't converted.

Thoughts?

01-03-2019 12:53 PM #2 erikgyepes (Moderator)

Vote up, love the idea!

01-03-2019 01:13 PM #3 stickupkid (Senior Moderator)

Storing cookies, that would a touchy subject for them because of privacy and all the regulations per geo, right? The idea sounds good indeed!

01-03-2019 03:56 PM #4 twinaxe (Senior Moderator)

Binom has a similar feature already, it´s called "Smart Rotations".

If the user converted on the offer, he will never get to this offer
https://docs.binom.org/smart-rotation.php

01-03-2019 04:16 PM #5 vitavee ()

And so does FunnelFlux, for ages

01-03-2019 06:05 PM #6 stickupkid (Senior Moderator)

Lol. Never used a tracker, silly me!

01-03-2019 08:03 PM #7 forgamon (Member)

That is very interesting! One must for me is that I want cloud based tracker.... Binom and funnelflax have this?

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01-03-2019 08:18 PM #8 forgamon (Member)

Quote Originally Posted by vitavee View Post
And so does FunnelFlux, for ages
How is this feature called in funnelflux?

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01-03-2019 08:44 PM #9 forgamon (Member)

Nvm i got it..... Tags.

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01-04-2019 08:53 AM #10 voluum (Veteran Member)

Quote Originally Posted by forgamon View Post
I was thinking about this....

Say you have a campaign:

Lander A
Lander B
------------
Offer A
Offer B

If a visitor for the first time goes to offer A and converts, the postback is sent back to Voluum. Now, it would be cool if Voluum stored this information as well as stored a cookie on user's device.... so that next time this SAME visitor goes to any other campaign where there is Offer A, we could make a rule that would say for example: If Visitor converted on offer A, then DO NOT SEND HIM/HER to Offer A. Instead send them to offer B or C, where they haven't converted.
Hey,
thanks for your feedback! Please PM me so that we can arrange a Skype call and discuss in further detail
Thanks!

01-07-2019 12:30 AM #11 vortex (Senior Moderator)

@forgamon That's a great idea! So is your idea about implementing a text area for writing simple notes about campaigns, landers etc.



Amy

01-11-2019 09:41 PM #12 forgamon (Member)

yeah, Voluum definitely needs to make this feature... I mean put it as priority. It really can be a deal breaker IMO.

I don't think many aff marketers are fully aware of the power of remarketing/retargeting visitors... and this is kinda retargeting, but on a tracker level. Imagine that! Horny visitor keeps clicking on a banner on porn site,.... or maybe clicks on one of your campaigns in 7 days... or in a month..... He is NOT UNIQUE anymore..... So every time he comes to your campaigns, he is going to a different funnel of yours. If he converts on an offer, he is NEVER sent to that offer again.

Because right now, Voluum can distribute traffic evenly, randomly or per our weights.... However, none of those options can be compared to the "uniqueness" feature that I suggested.....

If other trackers could make it, so can you.

01-12-2019 06:20 AM #13 zeno (Administrator)

It's a nice idea in concept, but there are several key things that make this kind of non-unique visitor tagging/manipulation difficult and often ineffective:

1. It relies on cookies. Cookies are domain-specific. If you use many different alias domains or rotate them, which is very common in the affiliate marketing world, the cookies cannot cross over. So if you send visitor A to domain1.com and 7 days later they get tracked by domain2.com, there is no way with cookies to know they have been seen before.

2. With the growing privacy-focus and anti-tracking paradigm, relying on cookies becomes even more futile. They get cleared more often, tracking cookies get blocked entirely, and if you're in e.g. the adult industry a lot of users are going to browse sites in private browser sessions anyway, making any sort of tracker-level cookie-based retargeting useless.

3. You can try to get around cookies by using a fingerprint of IP and user-agent, but this becomes less reliable with time since the initial visit. IPs change and rotate, people update browsers or change them, connect from different internet gateways e.g. at home vs at work -- there's almost too many situations that make this unreliable to bother with it for important logic decisions in tracking.

We have tagging in FunnelFlux and other trackers may have similar features, but ultimately for what is essentially a "random" user who's clicking ads at indiscriminate times, detecting whether they have visited some other campaign in the past is dependent on a lot of factors lining up in your favour.

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