Difference between a "great" offer and an "ok" offer? (11)
What do you think are the slight differences between a "great" offer and just an "ok" offer?
I think a reason I struggle a little in adult dating is that I get distracted by just "ok" offers. Meaning offers that convert decently well, but not great, and I spend time trying to improve the profitability on.
These "ok" offers can be profitable (small winners), but I think perhaps I'm spending too much time trying to make them into big winners with all my split testing etc.
I think this is more of an experience thing? Like being able to recognize a "small winner" from a "big winner"?
I think it's easy to spot a "bad offer", but the difference between an "ok" offer and a "great" offer is not as easily distinguishable?
Any advice on spotting these great offers or what exactly are you looking for?
Thanks in advance.
A great offer is one that is for a niche and geo filled with a good amount of replacement offers. 
This way you have multiple replacement offers ready to go after your main offer gets paused/capped/pulled.
Are you able to split test offers that you're running? Ideally you should be constantly testing new stuff.
When it comes to determining performance, its like you said - an experience thing. You have to first see what the conversion rates and epc's are in your vertical/geo/device/etc.
What makes an offer a great one are two things ...
- it has to convert well, so their landers have to be good and the flow must be easy
- they have to have a superb backend in order to monetize the leads properly
The first one is easy to spot, the numbers will tell you. For the second one, you have to wait some time to see what the advertiser says about your quality.
For me, the best offers are those that do not complain about lead quality after a few days ... it shows you they understand it needs some time and they probably know their game.
I will be probably generalising, but let me illustrate the difference between BAD, OK and GREAT offers on the following example:
This is one campaign, one geo, one vertical, but multiple offers.
The red one is obviously a BAD offer.
The 13% to 31% ROI I would call as OK offers.
The 63% to 211% would then be GREAT offers.
I could probably settle with the OK offers, they are green, OK ROI.
But then there are those GREAT offers which are totally different.
Very low maintenance and stable with HUGE returns.
It's all relative IMO.... Great offer today will prolly be OK in few months As more and more affiliates promote it, the DB will get bigger and bigger, so saturation factor gets in the place..... That's when you should try finding new, fresh offers on the same note.
Thanks for the replies guys.
Yeah I think I need to get better at selecting offers.
I'm running too many "ok" offers I think and need to be more selective on my end.
I think you are trying too hard to define hard and fast rules in this business. I know, I was there.....
The truth is, there are no hard and fast rules..... Of course there are general guidelines, .... but You get a feel for things over time, and then you just do your own thing.
One thing I would suggest: think outside of the box and be creative in this business. And that is because there are no strict rules
Listen to this guy above ^^^
Sorry, I thought this was fitting.
Simple flow + highly scalable + no volume limits + no showstoppers then you have a great offer.
However, as @forgmon said, in order to make it work you have to think outside of the box and be creative, aka use angles.
"OK" offers actually have a VERY important place: They establish a benchmark, so that when you DO find a "GREAT" offer, you'd recognize it for what it is. (Like forgamon said, it's all relative.)
So when you're testing a new traffic segment for the first time (e.g. new geo, new mobile carrier...) and then reach profitability for the first time with acceptable daily profits, you'd have your "OK" to "GOOD" offer.
After that, as you come across new offers for the same traffic segment, you can direct a small portion of the traffic to test them without taking away too much of your profits. If you're lucky you'll find one that will convert significantly better - that would be your "GREAT" offer.
In the end though it's all relative. But as was alluded to by other veterans above, offer longevity+stability+scalability are all important considerations - so not having an offer cap (or at least not a small cap or a hard cap that can't be lifted due to lack of funds), good monetization to minimize quality issues etc. are good qualities to look for.
Amy
Home > Paid Traffic Sources > Adult Traffic (NSFW)