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How to run Anti-Virus offers with Push-traffic (31)

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Hey dear STMers!

Many people are using now Push-traffic for Sweeps, Nutra, Casino, Crypto, Dating. But I see very very very low competition in AV vertical. As you may know, in Push (like also in POP) we don't know our audience. It can be absolutely different people (young, old, men, women, rich, poor). So we need to offer them something that will convert for everyone! And this is AV! Everyone wants to be protected from viruses and to keep all data safe. Therefore AV - one of the best verticals in Push for me now. You can do even 1000%+ ROI with good offers and creatives!

Networks you can use:
MegaPush
Propellerads
RichPush
Adsterra
DatsPush
Admaven

Offers
So we need mobile content offers (PINs). How to convert them? The person will enter his phone number on the offer's page => He will receive the code by SMS => He enters this code on the page and click the button => Profit!



What GEOs to choose?
I recommend to look into the TOP of the source, especially "Free GEOs". There you can buy very cheap traffic. Like Push with POP cost. I tried many different countries and I don't have a plan how to choose GEO. The more you test - the more $$$ you have! Based on my experience if I run 10 campaigns, 5-7 of them will show me green ROI. All other I try to optimize and some of them I delete. Not all GEOs work good with Push, especially cheap countries like IN/ID/BR. So I would recommend to try EU and Asia 1st.



Landers
Of course, like in POP traffic, we need LPs. To motivate our users. You may say: "But we have already our creative!!!". Yes, we do. But direct linking doesn't work good (for me). But the problem that some push sources don't allow you to run aggressive LPs. We can use less-aggressive ones, because our traffic is better than POP, and we don't need to scream our users a lot.
This kind of LP I use for AV:



Creatives
If we talk about creatives you just have to follow these steps:
1) Image (usually 492x328). Just search in google "Android virus". "Android phone", "Virus alert", "Android Update". And choose 1-2 images for your campaign. All my tests I start with 1 image. I also recommend to write a test on your image. Something like: "Virus alert!".



2) Icon (usually 192x192). Search in google "Attention", "Warning", "Biohazard". And also choose images that will attract your attention.



3) Text (usually 35 letters). There we need to drive attention to our creative. To make people click. In should be short and understandable. You can use texts like:
- You might have a virus!
- (13) viruses were found!
- Virus detected!
- Your system is outdated!
- Internet access blocked!
- Your Android is infected!
- Protect your phone!
Some of them your source can decline, but just change text a bit or wait 2-4 hours and try again
4) Description (usually 45 letters). There we have to tell people what to do. Yeah, many people see "You have a virus" and think "Okay, my pants are already dirty, but what should I do to fix this?". So we can use:
- Click now to clean the system!
- Click to remove viruses!
- Click to enable access!
- Click now to be protected!

Campaign
All my tests I run with (Hight) Average Bid + 0.01.
OS: Android:
Devices: Phones only
ISP: All
Connection type: All
Language: the language of your LP.

And this vertical can show you some really good results:




Tips

1. I do test budget = $20 for all my campaigns. After this sum we can optimize
2. Play with bid. Make it min. or max. Some campaigns work with average bid, some with min. and some with max. There is no ideal price. Always play!
3. If you see that yesterday ROI was 2-3 times better than today, try to increase your bid. Often it helps, because some people started to run your GEO with higher CPC.
4. I do CPC. I don't like CPM because I hate to edit costs manually.
5. If your creative doesn't show you good ROI or amount of traffic - create a new one! To refresh your campaign. I do this each 5-7 days.
6. If your campaign was declined because of aggressive promo - try to edit or wait a bit and try again. After 3-5 attempts it can be approved.
7. Check what bid system offers you every day! Even every 4-6 hours. Because I have cases when I started with $0.05 BID (was hight competition), but after 2 days it was only me in this GEO and I could run with min. bid So don't pay much where you can save your money.
8. Text on the image works very good. Do not be lazy to write this. And it's non only for AV. It work in all verticals.
9. Use smiles. It makes your CTR higher! But don't put too much!
10. Always look "Free geos", because there is many geos where people are not buying traffic or just 1-2 advertisers.
11. Don't be afraid of expensive GEOs. Usually in this GEOs people run Nutra/Finance/Casino. but not AV. So they will see AV offer for the 1st time.

Good luck!

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Thank for this case study, do you know if propellerads allow these kinds of campaign. I read their policy and they don't allow this , like most push network

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This is some christmas thread/t. Great example how "easy" it is to become profitable big time without too much whistles and bells. Just test test and learn!

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They allow. Sometimes your campaign can be declined, but just send for approval again. But you can easy write "You might have a virus".

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Thank for your answer i will try that right now if i can find some good offers . Seems like Clickdealer have a lot of AV offer who don't work

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Yeah they do.

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Mrbraun strikes again with another awesome tutorial / case study!

Thanks for the epic share!


Amy

Sent from my SM-G930W8 using STM Forums mobile app

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Thanks for the awesome Share mrbraun, As always, extremely thorough and educational.

I think the thumb rule for these type of campaigns is just don't get to aggressive. Don't use deceptive phrases like: "you have 3 viruses" "you computer has been attacked"
You first need to get the consumer to want to start using this kind of product. Try a headline saying "You computer might be at risk" - take a more suggestive tone. Scaring the user might result in you get the click, but the user would understand quite quick his computer is fine, and you won't get a very high CR%.

with Push advertising, since the user is not looking for anything at the moment and just casually using his computer, in order to get his attention you have to be more creative. Put a tantalizing image that would excite the user alongside with a text that would make him eager to click your ad.

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Yes, you are right!
But there are some offers that work only with “You have a virus” and a part of offers I run with “You might have a virus”/“You have one system message!”. You should always test.

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Going as aggressive as possible obviously has its benefits, but for instance, we stopped approving such phrasings, and i understood that propeller and megapush also are not permitting these type of phrasings. And in most cases, the landing pages also has similar phrasings, and that could just get the entire campaign getting flagged by good as deceptive. Take notice to that mate

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mrbraun, great post! I am a little unclear on cutting placements for push. Is it ok to follow some of the same guidelines as pop? I typically cut placements at 1x payout with no conversion. What do you typically do?

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Any reason why you didn't recommend Zeropark for AV push campaigns? Is this a viable traffic source for these type of offers?

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ZP is a bit more strict with the approvals in general. So not sure if the more aggressive approach that's needed for AV would fly with them. Other than that, they are as good as any other LEGIT push network.

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Back when we were still rolling out with push, getting new sources, it might have happened that we were rejecting some aggressive campaigns, but now that we worked along with them to have clearer compliance guidelines, we are less strict.

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Thanks for the clarification

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I'm trying to conceptualize the visit/click flow for push traffic. What is considered a visit or impression? Is this everytime your push notification is shown to a mobile device? If you are doing CPC, however, you don't actually get charged unless they click your push ad and are then sent to your landing page. Is this right?

Then is a "click" in your tracker each time they click all the way through your landing page to the offer, or is it when they click your push ad notification? If its the former, how can you measure the amount of times someone actually clicks your push notification?

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An impression is when a user is shown a notification with your creative + copy.
A visit is when he/she clicks on your push and is sent to your landing page.
A click is when he/she clicks on a Call-to-Action button on your landing page and is sent to the offer page. (If you don't have a landing page then, when a user clicks on your push and is sent to the offer page it is tracked as a visit.)
A conversion is a successful action that is relayed from the offer.

That's correct.

It's actually the latter, so just as you said you measure the amount of times someone clicks your push notification by tracking clicks.

Karolina

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Click - this event occurs every time when the user clicked on the push notification that he received.
Show - is an event that occurs every time a push notification is delivered to the user on the device.

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Hi this is a great post. Is this method still relevant?
Is there a guide on how to do this step by step?

Thx

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Very helpful, thank you so much for your efforts mate! Will def try something similar.

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Mrbraun thnx for great post!

Can anyone recommend me good network for mobile offers (pin submits) including AV offers?

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I had the same question, did you manage to find the answer?

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Try clickdealer!

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I tried to work with such offers, and I must say that in many networks such creatives and icons do not pass moderation, especially with words like Virus, Alarm. Every time I had to write in support and ask about valid texts and creatives.

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Yup, most networks do not allow these anymore, you need to be creative. So do not say "you have a virus" but try to suggest that they MIGHT be in trouble, some something like "are you protected against viruses?" The key is not to refrain from bold scary statements, you need to "suggest" potential issues. Or cloak the landers

This has been the case for a while already, but there are still ways to make it work.

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For sure, you are right, it still works, but moderators started to check such offers very carefully because publishers complain about "scary" ads.
The tip about the "possible problem" is very useful in this case, Thanks.

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There´s a difference between running AV as mobile content where it works better the more aggressive you are or if you run AV on desktop.

On desktop it´s all about the offer or more specific the brand.

When you promote a bad or unknown brand you sometimes can run as aggressive as you want but it won´t work.

On the other hand when you have a good brand you can run very clean and non aggressive creatives and landers and get it working rather easy.

With a good offer the trust in the brand will basically close the deal and you just have to bring good traffic to the offer.

I am thinking about running a case study/campaign guide for these stuff because it could be pretty interesting but I also don´t want to give away too much stuff that makes good money for me

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Still looking to run AV on Push for Mobile US. Zeropark worked very well for a while. Propeller was good too but they do not allow push collection hence there is a massive risk that cannot be hedged with other sources of revenue. Rest of the DSPs I've tested, the results were awful. Would contacting publishers directly for a CPS deal is a bad idea?

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They do allow push collection scripts on the lander, they just don´t allow landing pages that are solely to collect push subs.

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Would you mind sharing an example of what qualifies as a lander that can collect push? Just a random example I can learn from?

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Any lander that is not just to collect push. It can be a survey lander, a lead gen with a form, a sweepstake lander with a wheel, a dating chat... Almost all landers actually.

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