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My first expensive campaign. Take a look and give advice. (8)

12-20-2018 11:32 PM #1 aptar99 (Member)
My first expensive campaign. Take a look and give advice.

Hello guys, I am running 21 days my first campaign. I need your help and advice.

Here is all information about my campaign:

Traffic source: Bing Ads.
Tracking tool: Prosper202
Offer: COD. Nutra, straight sale. My own product, my own landing page.
Average payout: $90

I have started with 2 campaigns at the same time.

1. The campaign is running 24/7. Has 40 keywords.
2. Campaign running from 17:00 until 00:00. Has 90 keywords.

I am using a landing page, that redirects people to the money site. Click through rate is from 49 % until 60 %.

Both campaigns was running 10 days.
Daily budget for each campaign is 77.

After 10 days I have this results:
1. The campaign who running 24/7 gives me 9 conversions. ( Here I found 7 profitable keywords ).
2. The campaign who running from 17:00 until 00:00 gives me 7 keywords. ( Here I found 3 profitable keywords ).


From both campaigns, I am getting 20 people who go to the checkout page ( they leave contact details ).

Average cost per click is 1.60.

After 10 days I have created 1 campaign from both of them, and now I am attaching photos from my tracking ( 1 campaign was without tracking, so I killed it, that is reasson why I have created 1 campaign ) Now daily budget is 140:


KEYWOARDS RESULTS:
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MATCH TYPE RESULTS:
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REFERER RESULTS:
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TEXT ADS RESULTS:
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REGION RESULTS:
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BROWSERS RESULTS:
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PLATFORM RESULTS:
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DEVICE RSULTS:
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I have spend on these campaign about 3200. Revenue is 2000.

My opinion: I am adding tone of negative keywoards, and they do not stop, every day I am getting new negative keywoards ( I mean searches that activate my ad ).

So maybe should I take all search terms and create change match type to exact from board?

I hope you could help.

12-20-2018 11:49 PM #2 jack_l (Veteran Member)

I'm sure there's a Bing expert on STM somewhere, but I'm not sure who... wish I could help but that's not an area of expertise for me :/

There's a couple decent Youtube channels by Bing specialists, if I remember right.

Hopefully someone can chime in.

12-21-2018 12:25 AM #3 aptar99 (Member)

Thank you. I hope we will find some bing ads experts.

12-21-2018 12:31 PM #4 matuloo (Legendary Moderator)

Didn't you start a similar thread some time ago, I'd swear I've read a similar into just a couple weeks ago

12-21-2018 12:43 PM #5 adrelated (Member)

I recommend you check out Alpha Beta campaign structures for Search campaigns, the material out there is written for Google but the same concept applies to Bing, it will help you a lot on this. Good luck!

12-22-2018 03:14 AM #6 aptar99 (Member)

Yes, but I provide in this thread more information, thank you.

03-06-2019 01:39 PM #7 egliptor (Member)

If you are not aware of the following already.
Within ad networks like Google & Bing Ads the keyword/s in your account is not the actual words activating your ads they are category indicators for their system so they know what you are targeting.

Use the search term feature to display a report that displays the actual keywords activating your ads or use a tool that also picks up on N gram terms as the ad networks may not display and the data to you as the volume for those terms may be too small and place into a generic variable or place holder like unknown keywords.

Yes keywords are important, however ad copy is just as important or more as that tends be the starting point of your end conversions. Copy starts the thinking of a person who wants to solve their problem.
Your copy depending on your targeting can assist with filtering your traffic and descent CTR relative with the relevant traffic together with negatives filter eyeballs on your ads assisting with decreasing your CPC.

Top line conversion rates is priority which relates back to your landing page and optimisation that over shadows the ad network's vanity metrics like CPC, CTR, impression share and more. This is where you could have the most influence for higher conversions.

If it's too expensive this tends indicates your conversion rates is not high enough if traffic volume is descent enough.

03-21-2019 10:50 AM #8 Claire_PaddockMedia (Member)

Quote Originally Posted by aptar99 View Post

I have spend on these campaign about 3200. Revenue is 2000.

My opinion: I am adding tone of negative keywoards, and they do not stop, every day I am getting new negative keywoards ( I mean searches that activate my ad ).

So maybe should I take all search terms and create change match type to exact from board?

I hope you could help.
We would never recommend broad match unless used with modifiers and even then, you have to be very careful. Don't just wait for the data to come in before adding your negative keywords - do some research and add them before they even cost you any money. Some are pretty obvious, others you have to think outside the box. Every negative you've got from your data so far - put these words into a thesaurus and add all of the similar-meaning words.

Hope this helps

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