I am not sure but it seems like there is an Impact of December holidays on Campaign conversion. My campaigns are suddenly becoming non performers. Any thoughts please?
I don't know where you're advertising, but sometimes a lot of brand advertisers flood these sites and you fall back in the bidding rotation.
Adult usually isn't influenced by this a lot ... except for the festive days ... 24-26th 31-1st, those days are usually low in traffic and leads.
My campaigns were doing great through yesterday. Today has been low on both traffic and conversion rate.
Thanksgiving had a very negative impact on my campaigns though, so I wouldn't be surprised if Christmas does the same (mainstream, native, vsl camps, mostly).
Hello rajivwalia,
I know that many advertisers talk about December/holidays impact, but I do not really think it has a massive effect.
Here at our network(ezmob), we are still seeing many adult advertisers that keep getting really good CR.
Hope that info will help.
Thanks