Facebook Ads Experience + E-com Affiliate Products (21)
Hey guys!
I thought it would be the right time to start a "follow along" so now I am accountable for all my actions in the affiliate marketing world!
Quick background on myself - I've been in the online marketing space now for a good 10 years and dabbed into pretty much everything you could think off, I've kind of gone in a round circle from the days I attempted to run Clickbank offers! I now run a successful paid social agency for e-commerce stores and have also spent time working in some very large agencies myself focusing on paid social mainly Facebook & Instagram ads.
So now I want to utilise my skills, we have a great portfolio of clients but it seems to make sense to add an extra source of revenue using my expertise in Facebook and e-com accounts and start promoting products!
So let's see how this all play's out! I will update most likely every 2-3 days especially when campaigns get started to give time to produce data/give me something to update on!
All help and support and feedback is welcome, I've got my evernote ready to track progress also :-)
Wish me luck!
OK so I've still got plenty of reading and notes to make for myself but here is where I am currently at...
GiddyUp account ready - very fortunate to have got this sorted a few months back, gone with GiddyUp down to the fact I know a few people who are using it and it looks really good in terms of offers and my affiliate manager seems very keen and useful compare to other affiliate managers I have came across in the past.
So my next steps are:
Offer - two I have my eye on one $23 CPA the other $47 my main focus will be to test one and literally test the sh*t out of it to see if it works.
Which market to run? USA is the obvious but do I go down a different route and focus on UK?
Tracking - this is what is currently throwing me off and need to do more research, Volumm,
These track separately to having a pixel? Do I therefore have to scale from looking at the data from the tracking software or can I still see conversions in FB ads manager?
How do I track if someone lands on lander page but does not convert in terms of retargeting them?
Creating my own lander, giddy up show what is working, so will look to rip this and adjust accordingly.
- Advertorials - do people just use Wordpress and create these? issues? tracking?
- Do I also test running direct to the offer?
Tracking domain and server? Will I need these?
So the next few days will mainly be focused on all the research above so a lot for me to be getting on with!
Sounds like a plan!
You already have ample experience with FB - I'll be following and learning from your FA.
For tracking, I would suggest Funnelflux - you can track via tracking code and pixels instead of tracking link, which is the ideal arrangement when running FB. They offer discounts to STM members - you can find their discount thread here:
https://stmforum.com/forum/forumdisp...-amp-Discounts
As for which markets to run - that would depend on the particular vertical.
As for landing pages: You can "rip" (download) some from spy tools and edit them to your satisfaction. Simply do a search for "FB spy tools" in this forum to find them. You'll also find some in the discounts section:
https://stmforum.com/forum/forumdisp...-amp-Discounts
Wordpress is clunky and pages load slow, so is not recommended, although it is an option.
As for direct-linking to the offer, it really would depend on the particular offer. For an ecom offer, if the offer page contains enough information about the product, and it's a "straight-forward" physical product that doesn't require a lot of pre-selling, you may be able to get away with NOT using a lander. I've done both with success.
As for tracking domain and server: A tracking domain is easy to set up - basically just register for a domain and add it to the tracker. As for a server, that would depend on the tracker plan you end up choosing. If you choose a managed plan (like with Funnelflux) where they host it for you, then you won't need to get your own server. But if you choose a self-hosted tracker plan, then you'd need to get a server and install the tracker and do the database maintenance - but you can always enlist the help of the support team for whichever tracker you decide to get. They'll provide good recommendations on server options and give guidance on setting everything up.
Hope that helps!
Amy
Don't use WordPress because you don't need a whole CMS for affiliate landers! It have performance issue in vanilla state.
And following - for sure!
LeadCloak
For geo, I would suggest start with T1 other than US. Ofcourse if you can make US work then it only gets better with T1 (usually, but not always). But on a limited budget, I always start with T1, because it gives quick indicators with cheaper CPMs. But yes, like Amy said, depends basically on the vertical you are going for.
Add me to the list of guys who would suggest against using wordpress. Very clunky and not helpful if you only wanna landing pages. Infact you can just upload the html straight up to your server, once you clean it after downloading. Thats the fastest way in my opinion.
With fb, not sure if they would 100% allow you to run direct affiliate links. Like with fb, you can never predict anything. It might pass through if its an old ad account, but I would still suggest a middle landing page. In any case definitely test out both if you can.
Hope everyone had a great Christmas!
Thanks @vortex, @leadcloak and @anshdeb for the advice so far! Really helpful!
With your advice here is what I have done so far:
- Researched funnelflux, makes more sense so signed up! Just waiting for them to set me all up.
- Won't be using Wordpress as you guys have mentioned not really needed.
- Opted for the $23 CPA and going to begin running in UK.
- Purchased domain for the offer.
- Created Facebook page (generic page so can use for other offers in the future)
- Worked on what angles to approach the ads
- Got a 15-second video created to run for ads
So far so good, once funnelflux is all up and ready will have a play with that and hopefully if I have no hiccups I should be able to have some ads up and running over the next few days!
Looks like a good start: Here's a PDF guide on Mastering The FB Ads Algorithm I put together.
It can save you hundreds or thousands in ad spend while getting you to profitability faster.
Specifically, pay attention to the section on the FB fan page and campaign structure. It's something that a lot of people ignore (fan page) or getting wrong(campaign structure), but it's super important.
Please don't share this link or PDF outside of STM.
Originally Posted by Mr Baffoe
Would it be possible to make a new post to share the entire contents of the PDF? With a link to Prosper202?
Mega thanks either way!
Amy
Happy New Year All!
So we're 3 days into the new year, and the campaign has begun! Here what has happened on Day 1...
So the first bit of good news is - WE HAVE A SALE! It's great to see that we have brought in a sale straight off the bat, but for me, I take it as a pinch of salt at this point and nothing changes in terms of strategy just because a sale has come in. The pixel is still fresh and what I usually find with FB is they like to throw you an early purchase here and there to give you a sense of false hope
So here is how I have set it all up:
Been very impressed with Giddyup so far especially from a tracking perspective, all the pixel events can be set up through the platform which is great and I didn't know was possible, so for now I have put funnelflex on the backburner. One of the other reasons is due to GiddyUp creating very friendly product pages which has allowed me to run the traffic directly to them with no issues.
The setup
So I have set up two campaigns as follows:
1. Conversion campaign with two ad sets with identical setup at $15 daily budget each.
By "identical" setup I have the exact audiences and 3 ads in each. The reason for this - Because even though you have two ad sets the FB algorithm will go after different sections of that audience so I always like to test 2 to ad sets exactly the same to begin with as sometimes when you only run 1 ad set with an audience that you think should convert and it doesn't most people will scrap that audience completely whereas on some occasions by just duplicating and running it again could actually work in your favour...
Ads
Again GiddyUp makes it easy to get up and running, i've taken 1 video which looks really good and explains the product in a great way. I still have the video that my team has created but will hold off on that for now. At the moment the size of the video is 1200x628 so my next little tweak will be to make it 1x1 but just so I could start and get some data I have run with what I have.
So same video in all 3 ads but 3 variations of copy with different angles.
2. PPE campaign - 1 ad set with same audience as the conversion campaign at $10 daily budget.
To feed and fuel engagement for the ads (social proof) the exact same 3 ads which are running in conversion campaigns are been used (so same post ID.)
Performance
So as mentioned even though a sale has come in I'm looking right now at other metrics to begin with such as how many users are adding to cart (ATC) and CTR from the ads.
Ad set 1
Spend: $13.88
ATC: 1
Purchases: 1
CTR: 2.03%
Ad set 2
Spend: $13.59
ATC: 2
Purchases: 0
CTR: 1.99%
Once we have more spend I will give more of a breakdown on the actual performance of each ad.
So all in all a very positive start from day one, now it is all about been patient and making subtle tweaks when the time is right!
Next steps
Create 1x1 video alternative
Set up remarketing ads
Leave current ads to run for at least 3-5 more days
As always any questions fire away as I more than happy to answer!
Attachment 20289
Congratulations on your first conversion snapboy! Here's to many, many more!
Video ads are all the rage, and is a great format to test, but please consider testing static images as well.
I've had simple images (e.g. product images with a white background) outperform videos. This is almost hard to swallow, as it takes more effort to put a video together than to use a stock image. But stats never lie.
Amy
Video ads are all the rage, and is a great format to test, but please consider testing static images as well.
I've had simple images (e.g. product images with a white background) outperform videos. This is almost hard to swallow, as it takes more effort to put a video together than to use a stock image. But stats never lie.
Amy
Watch this space...
Hello SnapBoy !
I thank you for sharing your experience on this potentially exciting launch
I'm also starting with Giddyup and I have a friend who told me he had problems with the Facebook pixel feedback.
Could you tell me how you configured your FB pixel with the platform cake to get the right data ?
Thank you for your help 
Originally Posted by omarter
I thank you for sharing your experience on this potentially exciting launch
I'm also starting with Giddyup and I have a friend who told me he had problems with the Facebook pixel feedback.
Could you tell me how you configured your FB pixel with the platform cake to get the right data ?
Thank you for your help
Sent from my iPhone using Tapatalk
Hey guys,
Just noticed it's been close to a month and I've not updated this thread! Gonna have some updates for you shortly
As someone who is just now getting into Facebook ads (Dropshipping), I'm curious to see how this plays out.
Good luck, my friend!
I've also just started running GiddyUp offers. So far no luck – spent a few hundread $ with 0 conversions using their presell pages. So I've been left wondering if I have set up tracking wrong or messing up big time when creating campaigns. So I guess I'll make my own landers and test some more creatives hoping for at least some results Looking forward to your next update!
Originally Posted by vestmv
I've tried a lot of ecom offers both from giddyup and a4d, haven't been able to get non of them profitable.
Nice sharing following for sure
Main issue with giddyup is that u cannot use fan page or domain name which is similar to the product(s) name or u will get banned from the network
And it’s different from dropshipping due to the above reason which will not creates a follow through.
Besides, in my experience if ur users have had the first touch of the product then end up likely see them in amazon ads by others in any ad platform which gives them a much faster deliver and also the discount perks and familiar amazon platform
That’s one thing that crippled all the ROI of my campaigns in ecom.
Still, it’s has its pro as the product is WH and ur account is safe in a long run
Its always pretty important to get onto Giddyup offers in their earlier stages, I can tell you for sure they definitely work fact lol, but a lot of them have been scaled out huge by some big dogs already. Suggestion is take what you've seen working in US etc and scale it out to other geos like AU/ZA/CA - or even better a lot them have localised landers for like Spain/France. I see a lot of potential there.
But being transparent e-com margins have been much lower in the recent year (I know lots of guys running at just 25-30% but scaled), and thats across the board for many marketers unless the product is very unique and trending or a very good angle (Angles are the $$ in this game still!)
Originally Posted by gritaction
What often works; let's say you want to push an iPhone e-comm offer but you can't use 'iPhone" or "Apple" in your FB page, think about premium online magazines and create a page based on that.
For example "TechCrunch World" or something like that. Less agressive, still very relevant to the topic and kinda trustworthy.
"Besides, in my experience if ur users have had the first touch of the product then end up likely see them in amazon ads by others in any ad platform which gives them a much faster deliver and also the discount perks and familiar amazon platform"
Especially on high-key products people will orientate on different platforms, you can't avoid that. With low-med-key products you should give them an urgent feeling they "need" to buy this now at your shop.
Great stuff! Waiting for the next update
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