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Clickloss Exepectation (5)

12-19-2018 03:18 AM #1 sushiparlour (Member)
Clickloss Exepectation

Hi all

Been a while since I did pops and affiliate and wanted to know whether the clickloss I'm seeing is within reason or probably something is wrong?

I'm currently running traffic on tier 1 Geo and have close to 50% click loss. Seems a bit high. Wondering if it is my tracker infrastructure set up (I'm using funnel flux and cloudflare for tracker CDN but cloudfront for lander CDN).

Notice this seems to be worse in certain placement as well but don't have enough data for this to be conclusive yet.

Any thoughts would be welcome thanks

SP

12-19-2018 05:20 AM #2 erikgyepes (Moderator)

50% for tier sounds like a lot to me.

May I ask what geo/traffic source is this?

If the discrepancies are big just for couple of zones and they are not bringing any conversions after enough spend I would simply block them.

12-19-2018 05:45 AM #3 sushiparlour (Member)

Yeah I think 50% is high, was running a bit of AU to start off on popcash.

Issue about cutting the traffic source is that it's a bit of a pain since I need to get the data from them. Wondering if the optimizer can solve this issue? Anyone have experience with that and whether they take data from the traffic source or from your tracker?

12-19-2018 12:04 PM #4 platinum (Veteran Member)

50% click loss is way too much!

Wondering if the optimizer can solve this issue? Anyone have experience with that and whether they take data from the traffic source or from your tracker?
Definitely it can help! When using TheOptimizer you will be able to have traffic source and tracker stats in one place. Based on that you can create a few simple rules like the following.

Block High Click Loss Placements:


Block Low LP CTR Non Converting Publishers


Block Non Converting Publishers based on Spent


Hope it helps!

12-20-2018 02:14 AM #5 leadcloak (Member)

Quote Originally Posted by sushiparlour View Post
Yeah I think 50% is high, was running a bit of AU to start off on popcash.

Issue about cutting the traffic source is that it's a bit of a pain since I need to get the data from them. Wondering if the optimizer can solve this issue? Anyone have experience with that and whether they take data from the traffic source or from your tracker?
They take data from both source!



LeadCloak

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