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Is It Even Possible To Get This Campaign In The Green? (14)

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For a current campaign I’m running, after running some numbers, I’m thinking that it may not be possible to get it profitable based on how it’s setup now. Would love some feedback!

Here’s the details of the campaign…

• Traffic source: Facebook Ads
• GEO: United States
• Offer type: Business to consumer lead generation

Here’s an image of my funnel with numbers I’m currently seeing based on my best performing ad set:

• Based on the above, I’m very much in the red.
• ROI is consistently around -70% to -90% ROI

Assuming I let this continue to run, based on the above image, for 1,000 more clicks to my Facebook ad, here’s what the numbers would be:

• Total ad spend: $240 (1,000 clicks at $0.24 per click)
• Assuming 6% conversion rate on my offer (the $1.30 payout offer): 39 conversions
• Total commissions: $50.70
• ROI: -78.88%

Here’s my questions/area’s that might turn this campaign profitable:

Could a better landing page boost the conversion rate of my offers?

Right now with my best converting offer (the $1.30 payout offer) I’m getting a 6% conversion rate. If I can get that conversion rate to 30% plus, then I’d have a small ROI. But is boosting the conversion rate of an offer from 6% to 30%+ by simply changing the lander/pre-sell page even realistic?

Should I switch up my funnel and collect a person’s email address first, then send them to the offer… then send daily emails promoting the offer and other relevant offers?

I’ve found 3 other affiliates on Facebook running a lot of traffic in this niche doing exactly that. They’re all sending people to a landing page where they collect a person’s email, then after a person opts-in they are sending them to the offer. Then, they are obviously sending out daily emails promoting the offer, and other relevant offers.

I’m thinking to have any hope of getting this campaign into the green, this might be the route I have to go.

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There you go! :-) Look forward to hearing your thoughts!

Thank you in advance!

J

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One question before we dive deeper in. Based on how many clicks did you make this assumption ?

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I made my assumption based on around 617 unique link clicks on my best performing ad set. But overall, I've done 1,077 clicks with all of my testing so far.

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It’s unrealistic to increase the offer conversion rate by 24%, though nothing is impossible.

You can try to presell better. You only control so much of the funnel though. I’m not sure how much room for improvement you have on your end.

You can also break out your targeting into different ad sets to identify any particular segments that convert at a higher rate.

I like the list strategy though. You can set up a form that adds them to your list and then redirects the user to the offer after they submit.

You’ll be able to monetize that list for a long long time from there.

Also, it couldn’t hurt to ask your AM for a payout increase.


Sent from my iPhone using STM Forums

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617 clicks isnt that much, but assuming your targeting is in order and you're still 70% - 90% negative, there is something wrong with your funnel. You are working with low payout offers here, so the conversion rates have to be way better ... 5% with a $1.3 payout is very low, I can do way better even with dating on adult traffic, you have to be able to convert FB traffic on a way higher rate.

I would scratch this campaign and start again.

You need to identify what's the weak part of the funnel.

Is it the offers? You can find out by testing more offers with the same funnel.
Is it the lander? Test more landers and keep everything else in tact.

Or is it the targeting? Try creating more campaigns with different targeting and watch what changes.

The whole funnel is wrong quite rarely, usually at least some part is ok, but the rest doesnt go well together.

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Yea I was thinking the same thing as far as increasing the offer conversion rate by 30% plus. Didn't think it was very realistic.

I also did initially breakout my targeting in the beginning to find the most responsive audience.

I'm going to move forward with at least creating a lead capture page to build an email list, then send people to the offer to see how that effects the #'s. The three affiliates I've seen in this space that are doing this, have been running their ads for a few years now. Obviously their funnel has changed over the years, but my guess is they wouldn't be running their funnel that way unless it was profitable.

Thanks so much for your feedback!

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Thank you so much for the great feedback!

My current funnel is modeled after another affiliate I found running the same exact offer (the higher payout offer that pays out $3). They've been running this campaign since 2016 based on their ads that I found. It also looks like the offer owner has put the affiliates Facebook pixel on the thanks page after a conversion occurs so they can optimize for conversions (versus what I'm doing where I'm only optimizing to get people to click the button on my lander that leads to the offer). I asked my AM if they could add my Facebook pixel, but they only allow adding a postback URL. I'm thinking maybe this affiliate is working directly with the offer owner versus going through a CPA network?

Also, for a low payout offer like this ($1.30 to $3)... what conversion rate do you like to see? Just trying to have some type of benchmark to shot for.

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Christmas is near so most of the ecom guys, products owners, Shopify dropshippers are bidding high for US traffic. They can bid high because of profit margin. Also try to promote a somewhat high payout offer in this GEO because you're paying a premium for this traffic.




LeadCloak

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A few things to keep in mind.

With your current metrics, FB hasn't even started optimizing and is still testing. You can't make any decision on final performance at this stage.

I can almost bet that if you opted into your competitors email list, you'd find they are not just promoting this offer. This could just be a frontend slo (self_liquidating offer) to cover or offset the lead gen costs.

Even if you don't have the ability to get your pixel placed you can still optimize for conversions with the following steps.

1. Capture email into your list
2. Assign that email address to a custom variable in your tracker. You can write code to do this with any tracker. Prosper202 has a zero code way of doing this
3. When postbacks fire, you will know the email that converted
4. Upload the emails as a (value based) custom audience to FB. When you do a value based CA you pass in the LTV of the user to FB to allow it to further optimize when searching for the best users to show your ads to.

P202 will eventually automate and simplify this whole email opt in -> FB custom audience process too.

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10% - 15% for sure, even better with proper targeting. The best I had with low payout offers was 25% +/-

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Thank you for the feedback. Just got a notice from my CPA network that the offer is paused until after Christmas. Guess that is probably a good thing based on the cost of traffic right now.

I have seriously considered running ecom offers myself, but wanted to focus on lower paying offers for now so I don't have to spend as much to get statistically significant data (my budget is tight right now).

Thank you! That gives me a good benchmark to focus on.

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Definitely going to follow those steps. Thank you! Being able to create a custom audience based on people who are likely to actually convert will be a game changer. Might need to switch trackers though since I don't think the tracker I'm using can even do that at this point.

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You're going to make some decision that you shouldn't because of tight budget. So create some recurring income out of a real life job or even part time job. Do affiliate marketing in after hours or weekend.



My $.02 only.
LeadCloak

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You might be right, but we dont know what his budget actually is and with low payout offers, it's ok to start with lower budgets. On push traffic for example.

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