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Voluum DSP : Buy/Optimize Traffic From All Top Native Ad Networks In One Platform (14)

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Voluum DSP is out of Beta!
We’re open to the public now, which means anyone who signs up for an Account is approved and activated within 24 hours.


So, here's what Voluum DSP offers now:

• 24/7 Campaign Approval - because time is money
• WhiteList/Blacklists - Our reporting shows you which Ad Networks (Taboola, Liveintent,, Revcontent, etc.) you’re running on. With complete transparency, you can drill down campaign performance to the native site, application, and widget id level.
• A Dedicated Account Manager - we all need help sometimes. All new accounts right now will have access to Account Managers that can help set up your first campaign and also give you insights on what offers to run, where to run it, and offer whitelists/blacklists.
• Auto Optimization and Bidding - to maximize your campaign performance.
  
  • Auto Rules- You have the option of using our “if-this-then-that” logic, so you can freely set your own rules and let our platform optimize bids for you.
  • Auto-Optimization- If you’re looking for a quicker option, we also offer goal based Auto Optimization where you can set a campaign goal (CPC, CPA, etc) and our platform will automatically optimize towards it.
• AI-Powered Optimization Tools - to maximize your campaign performance
• Bidding Recommendations - to help you bid more effectively from the start. We aggregate your campaign performance to suggest where you can make changes for better ROI.

HIGHLIGHTS AND GOODIES

$200 FREE

• Bulk Campaign Creation by Targeting - Create multiple campaigns split testing across multiple Ad Networks or devices with 1 campaign setup.
• Granular traffic optimization - optimize on segments (browser version, ip, city, creative, etc) not available through direct buys. You’ll be able to pause or change bids on every traffic segment we track.
• Free money - $200 for $500 for the first 100 clients to refer to our “Out of Beta” Promo.

The offer will be valid for the first two weeks after enabling DSP in your Voluum account and topping up $500!

PM me for any questions. You can also contact our support at support@Voluum.com or on skype at johnsmithkrakow.

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I have two questions for you guys

1. are you handling ad approvals in house, or is it still up to the particular network to handle this? Native networks are very known for long approval times, will this change by going through your DSP?
2. prices ... do you charge some extra % for the traffic, or do you have some kind of deal with the networks, so we can get the same pricing by going through you compared to using each of the networks directly?

And one more maybe ... do you have a list of networks you work with listed somewhere? If so, please post the url here.

Thanks,
Matej.

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Hey Matej,
Good Questions!

1. We handle ad approval in-house 24 hours a day so we can often approve campaigns quicker than the networks themselves. We have compliance agreements with Networks so they don't need to approve our campaigns. The responsibility of your ad following their guidelines falls on our in-house Compliance Team that works directly with all our Traffic Partners.

2. You are correct that we have deals with the networks and also a different cost model (CPM vs CPC) which means that with above average CTR your effective cost per click with us can be lower than your CPC costs with the networks directly even though you buy on a CPM model with us. That's why many advertisers prefer buying from Voluum DSP rather than direct.

We are integrated with all the top Native Ad Networks including, but not limited to:
1. Outbrain
2. Revcontent
3. MGID
4. Native Ads
5. Ligatus
6. LiveIntent
7. Polymorph
...And MANY MORE

Here's a fuller list of the Networks we are integrated with: https://hubs.ly/H0fS3l90

Thanks,
Justyna

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How do you make money if there's no additional charge?

What Matej was referring to was whether Voluum adds an extra cost per impression or click given that it rebrokers the traffic from other networks. This is standard practice and how the business model usually works.

If you have the "source" price, the first question still stands - how do you pay for all the infrastructure, R&D and support for Voluum DSP?

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Hey Manu,
We pay for our infrastructure and all our costs by advertisers having performing campaigns . Let me explain why.
We buy on CPM model so Networks can sell inventory with less loss to us rather than selling at CPC and not monetize at the impression level. For them, it's a good deal because we can take the fall for paying without performance. This is why our Account Managers focus on helping advertisers achieve optimal CTR so that they can translate CPM bids + high CTR to cheaper CPC than they would get by buying direct.

In Voluum DSP, we focus on how your campaigns perform and are optimized more than CPC networks might because we focus on the end to end campaign performance at the impression level. Because if you guys can't make CPM work better or at least to the same standard as CPC, we're buying the wrong traffic for you guys and that's not a scale-able business model. Just like our advertisers, we optimize how we buy traffic. We keep tabs on the inventory we're buying by helping advertisers optimize their campaigns and filtering for the right traffic based on global performance.

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Do I need the Voluum tracker for this or is it a standalone DSP?

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Your DSP account will automatically also grant you Voluum Tracker access. DSP is integrated into the TRK platform so you can use all the tracking capabilities for free with DSP traffic. So once your campaigns start buying traffic, all metrics are immediately tracked in traffic segments (device, browser, ip, site Ids, application bundles, etc.). You just need to pass back conversions to Voluum and you can pause or make bid changes for your campaigns right in the reporting platform.

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Oh, I see. That's interesting. I don't know enough about native ads to give an opinion about this but would love to hear what native pros think of this.

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I generally prefer the CPM model, whatever traffic type that would be, cause I'm not interested to get the most clicks, but the most converting ones. On CPC platform that can be hard, since the higher CPC ads get more visibility and it's harder to test lot's of ads because of that. So there is some logic behind this Voluum DSP system. Let's see how it plays out in the real world.

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Yeah, definitely agree. I ran some CPC on mobile display back in the day and CPM was much easier imo. On the CPC model, the more people clicked, the more you paid. So a "good" banner, sometimes turned negative ROI because of that. Different sort of balancing act

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Is it possible to use DSP with my own tracker? Binom.

If I woul have to use the Voluum postback that would mean that I have to change my postback at the networks just to use the DSP.

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You can use your tracker with DSP campaigns and pass back information through these tokens:


However, in order to pause traffic, make bid changes, and optimize, the easiest thing for you to do is send your conversion information to DSP so that you can optimize right in the reports platform and on all the segments that we present in the tokens screenshot. You only have to set it up once through DSP and you'll get conversion information to optimize your campaigns for every Ad Network you run on.

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Good to see STMers from this thread creating successful campaigns already!

Wanted to underline a few things:

• You do not need a Voluum account to use Voluum DSP, you can use your own tracker
• Voluum DSP campaign approval is 24/7 and your campaigns are live typically within 1 hour
• We offer more granular optimization than you get buying direct with many sources

Anyone can sign up here

Lastly, if anyone is interested, we'd be happy to pull together our company resources to create a STM mastermind group for Voluum DSP to share insider info, best practices, and tips and tricks. Let us know here.

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HMMMMM maybe ill give it a go and post what i find.


Jeremiah

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