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Authority site with paid traffic - yay or nay? (9)

12-08-2018 07:01 PM #1 yehyeah (Member)
Authority site with paid traffic - yay or nay?

Hey all

I run a lot of USA web push traffic and I monetize part of it with some blogs/sites that have media.net ads on them. Works OK.

What I am thinking of is creating a kickass authority site - with a shitton of content, really legit design etc., some Adsense, some media.net, some affiliate/CPA/CPL, some native, an email optin and so on.

Basically, to create a machine for monetizing my traffic.

To keep it safer with Adsense I could also do at least basic SEO, maybe a bit of traffic sources like FB and such.

What are your thoughts? Anybody here running this type of a site? Any advice?

Thanks, all!

PS. I kicked ass seriously with Adsense earlier this year ($300K monthly rev) but got fooked. That was with very plain and basic, low content sites and a shitton of pure web push clicks going there.

12-08-2018 07:24 PM #2 jack_l (Veteran Member)

I bump this! Great question. I've wondered the same on native- is it worth trying to build up some kind of authority site with a home-page, full-on navigation menu, standing reviews, email sign-up, etc. I believe I've seen a few such things in the Senior and Survival Niches, and then it seems as though the refi and life insurance guys have a lot of success with this.

Excited to hear anyone else's thoughts!

12-08-2018 09:41 PM #3 matuloo (Legendary Moderator)

I got fucked by adsense for doing something similar ... basically I was trying to inflate the impressions by sending bought traffic to a site with adsense ads on it. It wasn't direct fraud or anything like that, I just tried to increase the traffic with what I believed would be related traffic ... but google thought otherwise.

The trick here is to balance it out. You can do that, but only to certain degree ... after all it's quite normal to promote any project you run. But make sure you monitor the traffic ... BOTs are a hige red flag for them for example. And of course, the more legit the setup is, the more likely it is to pass a possible manual review.

12-09-2018 07:28 AM #4 bwadhwa (Member)

It’s a nice thought but if you have to be careful about the sites from you are buying the traffic. If we play as per Google policies it should work well. I would be happy to help on this if required please feel free to connect. Thanks

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12-09-2018 11:44 AM #5 bwadhwa (Member)

Originally Posted by yehyeah

Thanks for your input, guys! Yes I can imagine that making sure the extra traffic is super clean etc. is very important.

Push clicks aren't extremely high volume (like pops for example) and they tend to be of decent quality (especially when the ad copy is relevant to the article I am sending people to). However, I did get screwed by adsense doing this earlier (as mentioned in first post).

@Matuloo do you have any specific tools/methods for making sure the traffic is clean when sending to these sites? I've used things like Click Fraud plugin for Wordpress earlier but that's hardly a very powerful tool.

@bwadhwa thank you, will get in touch in the future once/if I decide to go forward on this!

Any time yehyeah

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12-09-2018 08:19 PM #6 matuloo (Legendary Moderator)

Push clicks aren't extremely high volume (like pops for example) and they tend to be of decent quality (especially when the ad copy is relevant to the article I am sending people to). However, I did get screwed by adsense doing this earlier (as mentioned in first post).

I wouldnt probably use push traffic for this all that much, at least not without prefiltering it before sending to the website.

@Matuloo do you have any specific tools/methods for making sure the traffic is clean when sending to these sites? I've used things like Click Fraud plugin for Wordpress earlier but that's hardly a very powerful tool.

The best would be to use something like "forensiq ad fraud detection", but its not the cheapest service ... so depends on the volumes you are running.

12-10-2018 06:00 AM #7 yehyeah (Member)

Thanks man. As for push - you consider it too low quality? Too high bounce rate?

I was thinking about running it thru a lander anyway; I can filter there (could have an invisible link bot detect somewhere in between and on the lander an invisible reCaptcha behind the button).

12-10-2018 06:58 PM #8 matuloo (Legendary Moderator)

Originally Posted by yehyeah

Push is not exactly the quality adsense is looking for ... the traffic is basically a mix, part is unintentional clicks, part will have nothing to do with the subject of your site that adsense uses for targeting. So all the metrics they look at will be quite low ... such as bounce, time on site, ad ctr etc ... I would say they would be the luckiest if their ads were placed on sites with organic traffic only

But using a lander and prefiltering there ... that could help for sure. Maybe even asking for another click on a CTA that would let them know what kind of sites they are about to enter ... you never know with adsense though, I've heard about guys being banned for promoting their sites on FB or other social media.

12-12-2018 10:26 AM #9 CrakRevenue (Senior Member)

Originally Posted by matuloo

100% spot on, matuloo.

We hear ya on the Google stuff as well.

Originally Posted by yehyeah

some Adsense, some media.net, some affiliate/CPA/CPL, some native, an email optin and so on.

Originally Posted by yehyeah

PS. I kicked ass seriously with Adsense earlier this year ($300K monthly rev) but got fooked.

Be sure to look us up & send us a message when you get closer to the CPA stuff ... especially adult CPA.
(that is, if you aren't already working with us!)

We even have a Native Ad generator.. ;-)

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